(Rebroadcast) 079 - Sales Training, Part 2: Finding the Pain
Episode description
No pain, no change. In order for your buyer to be ready to make a purchase with you, they have to be in some kind of pain right now. That could be caused by a gap in their capabilities, by them losing money, missing opportunities, or losing out to the competition. Whatever it is, they'd better have some pain. Here's how to find it.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/finding-pain-rebroadcast
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