Modern Sales - B2B Selling Podcast - podcast cover

Modern Sales - B2B Selling Podcast

Liston Witherillwww.liston.io

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.

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Episodes

090 - Sales Questions, Part 1: What's Going On?

Miscommunication is when two people have a conversation but come out with different understanding. This is the first episode for the #SalesQuestions Series in Modern Sales. "What's going on?", a simple question everyone can use to avoid miscommunication. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/salesquestions-whats-going-on --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter ...

Sep 11, 201921 minEp. 90

089 - Personal Branding, Part 3: Advanced

In today’s episode, I’ll talk about how you can influence people too and do it at scale by building a personal brand. I’ll tell you why it opens the best kinds of opportunities. What it means to get advanced with your personal branding efforts and the steps you can take to start building today. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/building-a-personal-brand-part-3 --- Get a daily sales insight sent straight to your inbox: Subsc...

Sep 04, 201927 minEp. 89

088 - Personal Branding, Part 2: Intermediate

The idea of “personal branding” is unusual to most people. In this episode, we’ll step it up from the basics to some intermediate steps you can take to build your personal brand. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/building-a-personal-brand-part-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podc...

Aug 28, 201925 minEp. 88

087 - Personal Branding, Part 1: The Basics

The idea of “personal branding” is unusual to most people. In this episode, learn about the basics of personal branding and how you can get started. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/building-a-personal-brand-part-1 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help...

Aug 21, 201920 minEp. 87

086 - Sales Training, Part 9: How to Make Sales Training Stick

Get exercises and ideas for making sales training stick for you and your team. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-make-sales-training-stick --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts....

Aug 14, 201924 minEp. 86

085 - Sales Training, Part 8: Negotiation

In this episode of the SDS training series, we'll talk specifically about negotiating price. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/negotiating-price-dont-negotiate-price --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and revie...

Aug 07, 201921 minEp. 85

084 - Sales Training, Part 7: Addressing Objections and Talking Money

Learn how to talk about money and objections, including how to address the most predictable ones. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/addressing-objections --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple P...

Jul 31, 201930 minEp. 84

083 - Sales Training, Part 6: Account Planning For Complex Sales

Account plans bring together critical information about your customer, your competitors and your sales strategy to nurture existing business in a simple document to ensure each customer is set up for success. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-account-planning --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Sub...

Jul 24, 201921 minEp. 83

082 - Sales Training, Part 5: Sales Proposals and Sales Presentations

A sales proposal lets you pitch a product or service to land new or repeat business – an ideal way of closing deals. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/creating-winning-sales-proposals-and-sales-presentations --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get ...

Jul 17, 201924 minEp. 82

081 - Sales Training, Part 4: Value Based Selling Done Right

Relying on pricing and features to sell your services? There's a smarter way to go. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/value-based-selling-done-right --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcas...

Jul 10, 201921 minEp. 81

080 - Sales Training, Part 3: Establishing Gaols With Your Client

As a consultant, it’s important to set well-defined and measurable goals for your clients. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/establishing-goals-with-your-client --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on ...

Jul 03, 201919 minEp. 80

079 - Sales Training, Part 2: Finding the Pain, and How Deep It Is

How to find your clients pain to motivate them to take action and buy from you. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/finding-the-pain-and-how-deep-it-is --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podca...

Jun 26, 201923 minEp. 79

078 - Sales Training, Part 1: The Serve Don't Sell Method

If your team is operating without a sales process, you need to do something about it—right now. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-sales-process-you-need-to-win-big-clients --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating...

Jun 19, 201920 minEp. 78

077 - 9 Ways to Lose Your Client's Trust

Want to lose your client's trust? Just do any of these 9 things...or don't, if you want to keep their trust. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-lose-trust-with-clients --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating a...

Jun 12, 201925 minEp. 77

076 - How to Gain Trust In Sales

Making trust your number one value isn’t just the right thing to do; it’s also good business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/gain-trust-in-sales --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcast...

Jun 05, 201927 minEp. 76

075 - [Interview] Outbound Sales and Cold Email with Kevin Warner of Leadium

Let’s talk about how to sell yourself , and how inbound plays a role in this process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/using-outbound-while-still-being-human-with-kevin-warner-of-leadium --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leav...

May 29, 201936 minEp. 75

074 - The Best Closing Technique (Is Better Investigation)

So you have a problem: deals aren’t closing fast enough for your liking or maybe you’re just not closing enough of them. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-best-closing-technique-is-better-investigation --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get th...

May 22, 201921 minEp. 74

073 - [Interview] The Future of Sales Content with Hubspot CMO Kipp Bodnar

Today, more companies understand the critical role that high-value content plays at every stage of the buyer’s journey, and in particular, the selling process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-future-of-sales-content-with-hubspot-cmo-kipp-bodnar --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple...

May 15, 201932 minEp. 73

072 - [Interview] Cold Email Keeps Getting More Expensive with Forster Perelsztejn of Prospect.io

Want to get people to respond to your cold emails? Learn tips and tricks on how to send better outreach emails that actually get a response. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/the-escalating-cost-of-cold-email-with-forster-perelsztejn-of-prospectio --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Po...

May 08, 201935 minEp. 72

071 - Price Anchoring: Taking the Pain Out of High Prices

Learn about price anchoring and how it is commonly used in pricing to pull the negotiations toward it. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/price-anchoring-how-it-takes-the-pain-out-of-high-prices --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out b...

Apr 24, 201926 minEp. 71

070 - [Interview] Lead Qualification Using Sales AI with Francis Brero of MadKudu

Exceed not only ensures that every lead receives a follow-up, but that those leads are nurtured and qualified using artificial intelligence and automation. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/lead-qualification-using-ai-with-francis-brero-of-madkudu --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Po...

Apr 17, 201934 minEp. 70

069 - [Interview] Running Remote Sales Teams with Derek Rahn of Lead Genius

Managing remote sales teams creates unique challenges, but you can overcome them. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/managing-remote-sales-teams-with-derek-rahn-of-lead-genius --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating ...

Apr 10, 201945 minEp. 69

045 - [Rebroadcast] Expanding Large Accounts

Having large accounts gives you convincing logos and seemingly bottomless revenue opportunities, but tying so much revenue to a single client is a risk, too. In this episode, you'll learn how to diversify and derisk your exposure to your largest accounts. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/rebroadcast-expanding-and-derisking-a-large-account --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sal...

Apr 03, 201915 minEp. 45

068 - Don't Be an Order Taker!

You're in the service of your client. So, it's really imperative that you're always doing what's best for them, and that takes investigation. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/order-takers-in-sales-and-how-to-not-be-one --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? ...

Mar 27, 201921 minEp. 68

067 - Navigating Complicated Accounts and Their Decision Makers

Developing relationships with influencers can help to establish your decision-making processes. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/buying-decision-making-process-and-selling-through-influencers --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by...

Mar 20, 201920 minEp. 67

066 - Minimum Viable Sales Stack: The Sales Technology and Apps You Need

Sales tech is virtually unlimited but...what is the minimum stack you need? You'll get the answer in this episode. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-tech-you-need-for-a-minimum-viable-sales-stack-mvs --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get th...

Mar 06, 201933 minEp. 66

065 - Sales KPIs for Consulting and Services Sales

Unfortunately, we are pretty bad at estimating, but we need a way to measure the impact of our actions. Enter: sales KPIs. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-kpis-for-consulting-sales --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by lea...

Feb 27, 201926 minEp. 65

064 - Sales Process: The Recipe to Make Your Own

You know you can improve your sale, but you're not sure how. Implementing a sales process may be your best solution. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-process-how-to-create-your-own --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leav...

Feb 20, 201922 minEp. 64

063 - Losing Clients and Building Resilience

How to deal with loss, and build your resilience so you can move on to the next opportunity faster. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/losing-clients-and-building-resilience --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating an...

Feb 13, 201923 minEp. 63

062 - How to Build Authority As an Expert In Your Market

To be an expert in your field, you must build authority first. You have to both know what you’re doing, and be known. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-build-authority-as-an-expert-in-your-market --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the w...

Feb 07, 201924 minEp. 62
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