129 - [Interview] Value Planning For Better Sales Calls with Andy Paul

Value planning should be done every time you interact with your prospects. It's the answer to the question: "what's in it for my prospects to talk to me?" And Andy Paul, of the Sales Enablement podcast and RingDNA, knows a thing or two about value planning for better sales calls. In this episode, he talks about how to improve your value planning during the discovery process and beyond. 

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/andy-paul-ringdna

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