Marketing: The Infinite Frontier
What qualifies as good marketing? If you want the answer, stick around as we dive into the final pillar of the Modern Producer Blueprint four-part mini-series with Music Producers Alliance founder Adam Reifsteck.

What qualifies as good marketing? If you want the answer, stick around as we dive into the final pillar of the Modern Producer Blueprint four-part mini-series with Music Producers Alliance founder Adam Reifsteck.
Are you tired of running the rat race with everyone else? Does it feel like your success either hinges on having an award-winning hit or somehow rubbing elbows with the top .1%? Those beliefs can be incredibly deflating. Cameron and Adam share how to align your brand so that your music carries the offer you’re genuinely about. In this third pillar of the Modern Producer Blueprint mini-series, you’ll discover how the Modern Producer can succeed without being roped into the tired old music busines...
Are you trying to build a music business and feel wholly tangled up in the minutia? Then you need to start untangling your brand’s message. It’s time to sit down, listen, and note the critical factors behind messaging. In the second episode of the Modern Producer Blueprint mini-series, Adam and Cameron discuss the 2nd pillar to creating a successful music career.
Where are all of your time, effort, and attention going? If you have dreams of building a legacy for yourself and exiting the 9-5 grind but can't figure out why you can't get any traction, then this episode is for you.
This episode’s title isn’t meant to scare you. But if you want to transform your life and make your dreams come true, you have to be willing to do some uncomfortable things. Cameron and Ric discuss how to identify which common fears might be holding you back and ways to confront them.
If the reason you’re reaching for a career is based on the financial needs of getting beyond the struggles of living paycheck to paycheck, buckle your seatbelt! This episode isn’t what you think it is. Cameron discusses money from a different perspective. There’s a reason that how-to fails to transform people’s lives, and this episode cracks the egg wide open on just why that is. Are you ready to turn your life around? Tune in and find out how.
This podcast has focused so much on improving ourselves and our business structure. Still, we would be remiss if we didn’t think about how to improve our workflows in the realm of the music we create. Cameron invites Troy back to share tips and tricks for hacking your workflow to find that next edge in your music endeavors and further your career.
Do you feel like you’re stuck in a hamster wheel with your music business? Suppose you’re grinding and going through cycles of burnout and still not seeing any growth. In that case, it’s time to stop buying plugins and listen to this episode. Cameron dives deep into both the mindset and tactics that will help you focus on actually growing your business.
How do you get people to pay you for your skills and expertise as a music producer? In this episode, you will learn four primary methods of marketing that you can leverage in your business right now.
The new year is here, and you’re ready to take on the world. But don’t just make a new year’s resolution. Make it a genuine commitment! This episode is here to help you define just what makes a business run so that you can pay attention to the things that will actually move the needle forward.
It’s almost the new year! Are you planning to start strong and crush your goals, or are you setting another New Year’s Resolution like everyone else that will get kicked to the curbside at the end of January? Don’t keep putting off your dreams; this episode is here to help you get started BEFORE the new year arrives.
How frustrated have you been with your music career lately? Do you feel like you’re banging your head against the wall, spinning your wheels in the mud, and not getting anywhere while others race past you? In this episode, Cameron shares two huge yet straightforward concepts to help you break through your glass ceiling.
If you’re tired of facing the same struggles in life and you feel like you’re not making any progress, tune into this episode because that’s exactly what this Ikigai exercise is going to address...you can even use it to figure out your producer brand identity.
How many times have you stalled out chasing your dreams? We’re keeping this episode short and sweet, but beware: we throat-punch this topic hard! We all face life challenges. If you're struggling to solve your problems and actualize your dreams, are you paying attention and focusing on what moves the needle?
In this episode, guest host and founder of the Music Producers Alliance Adam Reifsteck shares the 3 keys to attracting artists who will pay premium prices for your beats so that you can turn your skills as a music producer into a profitable business.
From selling beats, sample packs, or merchandise, to offering production services, or even just collecting your royalties the right way, there are a variety of money making tactics that can financially benefit you as a music producer. However, with so many viable opportunities, how can you know which ones are the right ones for you? In this episode, guest host Adam Reifsteck shares his list of 21 different ways you can start earning money with your music production skills.
While anyone with an internet connection can start a business with their passion, just because you work hard and have talent doesn't mean you are guaranteed success. Adam Reifsteck, founder of the Music Producers Alliance, opens up about his journey and the many twists and turns that have formed his multi-faceted career and how success is not a straight line.
There’s a long-running belief that if you just get signed to a label then you’ll have it made. In this interview with seasoned metal musician Jared Christianson, we uncover the reality behind the opportunity that forging a successful artist group comes with its own perpetual set of challenges that just getting signed to a label won’t solve.
We all hold on to aspects of our past. That, in turn, drives our decisions in everyday life. This unseen force is what often holds us back without realizing it. In this episode, we’re going to celebrate a milestone and take stock of some critical observations that just might be the push you need to spark your path toward growth.
Murlock Holms makes some pretty "out there" music. His swanky jams have long gone undiscovered until recently. He is living proof of the power of believing in yourself and what can happen when you lean in 100% on your personal brand.
Why is it that so many of us don’t write down our goals? This one single habit can change the trajectory of our lives. But, for it to work, we also have to ask ourselves more intelligent questions to put our brains to work solving the problems we want it to solve.
Mental and emotional states can throw you completely off the path to achieving your goals. This episode identifies how and why this happens and offers several strategies that are surefire ways to overcome these self-sabotaging mechanisms.
Cameron interviews Mark (aka Without a Chord) about the personal and professional life of being a music producer. The main topic discussed is something that affects all creatives--burnout. It affects us all differently, so it can be hard to spot when it begins to unfold.
The world is ready to open back up and return to normalcy. Are you ready to take your business into live performances? Special guests Connor and Tony share the lessons they learned while launching a brand new event production company in Denver and Austin, how to get booked as an artist, and what attracts promoters and management agencies.
Technology companies have the music industry hostage. Royalties are at an all-time low. Folks in our own community believe no one values music anymore. This episode is going to reveal the truths that are hidden in plain sight.
This episode is going to get super tactical. Cameron Bashaw shares 20 questions that will help you define your vision for building a music business. Download the activity sheet to participate!
Cash flow problems can come in all shapes and sizes. Cameron invites his long-time friend and business partner Troy to share their experiences in failed business endeavors, illustrate how their mindsets at the time led to those failures, and give five key tips for taking action on getting control of your cash flow.
What makes a label great? In this episode, we uncover the elements that have led to the creation, growth, and critical successes of the label FiXT.