#281 - Mike Fiebach: Turning Your Music Into a Thriving E-commerce Business
Episode description
Mike Fiebach is a veteran entrepreneur in the music and e-commerce industries, having worked with legendary artists. He founded FameHouse, a pioneering e-commerce and digital marketing firm acquired by Universal Music Group, and now leads MainFactor, helping brands and artists drive direct-to-consumer revenue. With decades of experience at the intersection of music, technology, and business, Mike is passionate about helping artists monetize authentically and sustainably.
In this episode, Mike Fiebach shares insider strategies for artists to thrive in today's music and e-commerce landscape by focusing on quality music, building a brand beyond their songs, and creating meaningful connections with fans.
Key Takeaways:
• Why focusing on creating one truly great song can transform your career.
• How to approach merchandise as a business within your music business.
• Proven ways to directly connect with fans and monetize beyond streaming.
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Learn more about Mike and his work by visiting: https://www.mainfactor.com/
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