Autumn Hunt is the Director of Marketing at CIP Communities. She's an absolute marketing academic and has developed a great framework for taking properties from development to stabilization. In this episode, we learn a bit about Autumn's background and then we dig in to this 5 step Go To Market property marketing framework. Here is a sneak peak: Stage 1: Product Ideation & Development Stage 2: Product launch planning & organizational alignment Stage 3: Pre-launch marketing Stage 4: Full ...
Feb 24, 2023•28 min
I had a blast spending time with Patrick Antrim on the podcast this week. Patrick is the founder and CEO of Multifamily Leadership. A business that is aiming to be the CNBC of the industry that's created an innovation council as their flywheel. It was fun to talk to Patrick about what he's hearing from the market, what's next, and what his learnings were from attending the CES conference. Find Patrick on LinkedIn: https://www.linkedin.com/in/patrickantrim/ Learn more about Multifamily Leadership...
Feb 17, 2023•36 min
I had an absolute blast with Eric Clark on the show this week! Eric has accomplished a lot in his 14-year career in Multifamily. Most recently, he played a big role in scaling BMC Investments, and over his career he's made major impacts on the operator, developer, and technology sides of the industry. It was fun to sit back and chat with Eric. We talked industry outlook, how to select and implement technology, what centralization means to him, and most importantly - what he's looking for next in...
Feb 10, 2023•28 min
I had an absolutely blast hosting Julie Butler this week on the podcast. Julie is the VP of Asset Management and Transitions at Sentral, a Multifamily operator that is embarking on building a new category in Multifamily. In this episode you will hear and learn about: - Sentral's very unique operating model - How Sentral is responding to the lifestyle that renters are asking for - Amenities that the team is thinking about - New Markets of focus - ESG and what Sentral is doing to impact this - And...
Feb 03, 2023•28 min
With close to 20 years of experience in Multifamily spanning property management, technology, and creating her own business - my conversation with Barbara Savona absolutely warrants a second round. In this fun and fast-paced conversation, we covered a lot of ground. Barbara's path to starting Sprout Marketing. How and why she decided to create something to serve Property Managers across the industry. And the importance of finding the intersection of passion and proficiency. I highly encourage yo...
Jan 27, 2023•30 min
My absolute favorite conversations are speaking with founders and executives with (almost) no agenda. Jacob Carter is the CEO and Founder of Nurture Boss - an exciting company that's adding a ton of value to the leasing process in our industry. He's got his finger on the pulse of the industry - not just MarTech but all things technology, marketing, and operations. We talked about what was on his mind and it was an absolute blast to riff with someone as smart and talented as Jacob. I hope you enj...
Jan 20, 2023•22 min
David Lorenzen is an Executive Recruiter with Southcoast Partners - a premier recruiting firm focused on Real Estate. I enjoyed our timely discussion on how candidates can stand out in today's fast paced and competitive hiring environment. We got tactical and really focused on a few key areas: - Optimizing: LinkedIn and Resume - Utilization: Associations and Networking - Soft Skills: Interviewing + Following Up This was a really great conversation and I hope you find value in it. To get in touch...
Jan 13, 2023•28 min
Devin Lusk is the Director of Marketing at American Landmark Apartments. One of the biggest owner/operators in the Multifamily industry. I'm lucky to call Devin a friend as well as a customer, and it was fun to dig into how she manages and builds relationships with the companies that help their team accomplish their big goals. She doesn't call them vendors, or suppliers, to Devin - they are partners. In this episode, you'll hear her recommendations on how to find the right partners, and ensure t...
Jan 06, 2023•27 min
In this episode, I look back on some of the highlights after publishing 40 episodes in 2022. This year, I felt focused on the podcast which made it fun to look back on the episodes of 2022. There were 3 consistent topics that I dug into with guests: - Multifamily Leasing - Founders Stories - Mentorship I assembled 10 conversation clips that hit on one of these 3 categories and honestly, it was so fun to do this. Thank you to everyone who has contributed to the podcast this year - as a guest, lis...
Dec 30, 2022•13 min
Delight Merrill is currently the Director of Property Management at Redwood Residential, and she's about to make an exciting career transition in Chicago. Beyond her career, she has an absolutely incredible story about how a stray cat changed her trajectory. In this episode, you are going to hear a very personal story about how Delight's life changed when she decided to choose happiness. And how that's transcended into every aspect in her life, including leadership. I encourage you to connect wi...
Dec 23, 2022•22 min
Georgianna W. Oliver is the CEO and Founder of Tour24. According to her LinkedIn profile, she has a deep passion for turning roadblocks into efficiencies which has resulted in a 20-year track record of building and launching successful businesses fueled by innovation. In this episode, you'll hear the founding story of Tour24, as well as the things that have her and the team excited heading into next year. I highly encourage you to connect with Georgianna and LinkedIn: https://www.linkedin.com/in...
Dec 16, 2022•23 min
I had an awesome time on this week's episode with Melanie Terschak of GoLocal and Damian Rollison of SOCI. We dug in deep to the emerging trends coming of Local Search and more important, into specific tactics that marketers can take advantage of to improve their chances of winning online. Both experts shared a ton of examples on this episode for future resarch/learning - here are a few that were mentioned: https://www.meetsoci.com/resources/insights/ https://www.searchenginejournal.com/ Find Da...
Dec 09, 2022•38 min
In this episode, you'll hear from Ryan Barone - he is the CEO, CTO, and Co-Founder of RentRedi. As always, I appreciated hearing the founder's story. How Ryan's experience has a renter in New York City inspired him to take action in solving a problem for an incredibly large and underserved market. RentRedi has created a streamlined technology solution for independent landlords and it was so fun to dig into their product, the market they serve, and what they are working towards in the future. I h...
Dec 02, 2022•27 min
Chris Walker is one of the strongest voices in B2B Marketing and I feel so lucky that I was able to spend time with him on my podcast. This is the 2nd segment of the series with Chris, and in it, you'll hear some specifics from him regarding his take on the parallels between B2B and B2C marketing and how Multifamily marketers can think about the difference between creating and capturing demand. Find Chris on LinkedIn here: https://www.linkedin.com/in/chriswalker171/
Nov 25, 2022•16 min
Last month, I had the opportunity to travel to Kansas City to participate in Go Local's Multifamily Executive Summit. Over 100 operators and technology providers gathered together to talk about some of the hottest topics in the industry - far and away, centralization was the key topic of focus. I was fortunate to have John Jordan, co-founder of Go Local as well as Gray Lane, Director of Marketing at Asset Living, on to dig into this exciting topic. Find John on LinkedIn : https://www.linkedin.co...
Nov 18, 2022•26 min
I had a blast talking with Marshall Friday. He's the head of sales at ADT, a family man, and very active on LinkedIn. It was so fun to dig into his career, what he's excited about, and some of the things he's done to build and maintain a great team culture at ADT. I encourage you to connect with and follow Marshall on LinkedIn: https://www.linkedin.com/in/marshallfriday/
Sep 30, 2022•33 min
Recorded a short episode this morning to encourage sellers to play the long game while trying to finish Q3 strong.
Sep 27, 2022•3 min
Well timed episode 55 where we dig into the exciting 55+ / Active Adult category in Multifamily. Martha Bader is the Director of Marketing at Arden 55+ Living and she has a huge heart and passion (along with a ton of experience) in this space. It was great to sit down and dig into the category, the massive growth ahead, as well as the expectations that 'renters by choice' have of their community and manager. This was a fun one! To get in touch with Martha, I highly encourage you to connect with ...
Sep 23, 2022•24 min
Peter Richter is the Director of Investor Relations + Capital Markets at Interwest Capital. His background spans multiple facets of the Multifamily industry, and he's developed not only a passion but deep expertise for the rapidly growing topic of ESG. What is ESG? It stands for Environment, Social, and Governance. But, there is so much more to unpack than just the acronym itself. In this episode, you'll learn what ESG is, why it matters for the Multifamily industry, and how you can get started....
Sep 16, 2022•23 min
Chris Walker is the CEO and Founder of Refine Labs. He's one of the most profound voices in B2B marketing and has taken LinkedIn by storm over the last several years. I was lucky to have Chris on the podcast to tell his story, and to talk about the opportunity in Multifamily for both suppliers and operators to think differently about their marketing. This is part 1 of the series with Chris and I hope you enjoy. I highly encourage you to follow Chris on LinkedIn: https://www.linkedin.com/in/chris...
Sep 09, 2022•13 min
I really like what Liat and the Hyro team are doing on social right now and was lucky to join them on their show. This week, we're cross-promoting this episode on our platform and I hope you enjoy! To connect with Liat, find her on LinkedIn: https://www.linkedin.com/in/liat-kozuch-084795136/ To learn more about Hyro, head to their website: https://www.hyro.ai/
Sep 02, 2022•12 min
I had an amazing conversation with Christi Wedel, Training and Development Manager at TriCap. She's experienced and passionate about Training, Employee Development, and Career Mapping - so, we dug into all 3 of those topics. This was a fun one and I hope you enjoy! To get in touch with Christi - she's easy to find on LinkedIn: https://www.linkedin.com/in/christiwedel/
Aug 26, 2022•25 min
Episode 50 is here! It's been fun to look back on all of the conversations that have been facilitated on this podcast, and I am genuinely excited about what's to come. For episode 50, I flew to Arizona to sit down in person with Matt Rogers for a fun conversation. Our friends at Multifamily Leadership graciously opened up their studio to us and we had an absolute blast recording this. Thank you all for being part of this and as always, let me know if you have any feedback!...
Aug 19, 2022•39 min
It's an exciting time to be in Multifamily, and I'm especially excited about what is happening in the PropTech space. Yesterday A16z announced that they cut their biggest single check ever: $350 which they've invested into Flow, Adam Neumann's newest startup. He's acquired 3,000 apartment units and plans to operate them using the Flow model. Which, is largely speculative - but seems to be here to create flexible living options for remote workers and those that want to live on the go. To learn mo...
Aug 16, 2022•4 min
Brett Frank is a Community leader at Centerspace. He recently won 20 in their 20's and I was lucky to meet him at NAA Apartmentalize in June. In addition to his role, he's passionate about DEI - he serves on the committee at Centerspace, who recently was awarded a massive recognition for their role in this space. Centerspace was awarded the 2022 NAA Excellence Award: Leading Organization in Diversity, Equity, and Inclusion. I had a blast digging into this topic as well as customer experience wit...
Aug 12, 2022•18 min
I was lucky to have Zach Sloan, the co-founder and head of sales from Rentgrata on the show this week. He is a positive figure in the industry and we covered two fun topics in this show. Zach shared the founders story behind how Rentgrata was born as well as some of the exciting things that the team is building. After that - we jumped into RETCON. I was really excited to get Zach's take on this conference as it's been one of the newer, but definitely popular conferences on the circuit. Zach rece...
Aug 05, 2022•21 min
Travis Block and Katie Kane have quickly become two of my favorite leaders in the Multifamily Industry. Quick backgrounds on both of them: Travis Block is the VP of Marketing and Brand at Golub out of Chicago. He's one of the most known voices on LinkedIn and has a deep passion and experience for branding, marketing, and all things technology. Find him on LinkedIn: https://www.linkedin.com/in/travis-block-716b1178/ Katie Kane is the Manager of CX and Training at Hills out of Ohio. I've been fort...
Jul 29, 2022•24 min
Ryan Funt is the Director of Marketing over Fitzrovia's entire Toronto Portfolio. Fitzrovia is a very cool development and management company that is working hard to redefine the Class-A rental market in Toronto. I had an awesome time getting to know Ryan on this episode and really enjoyed his perspective on what purpose-built living means and why he's so excited about Toronto. The resort-style living they are creating is incredible and after this episode finished, I immediately started to look ...
Jul 22, 2022•27 min
I had an absolute blast meeting Mark Zikra in person for the first time at NAA Apartmentalize 2022 in San Diego. After a stellar run with CA Ventures building out quite the technology organization, Mark recently decided to step into August Hill to help build out their consulting org. Mark has an impressive background in our industry with experience at almost every level in Multifamily. In this episode, we talked about some of the things Mark is most excited about in the technology landscape. Add...
Jul 15, 2022•24 min
One of my favorite episodes is talking with CEOs to hear the origin story of a company. I was lucky to have Elik Jaeger on the podcast to talk all things SuiteSpot Technology. In this episode you'll learn about Elik's background, some of the great things that SuiteSpot is doing for the maintenance sector of our industry, as well as some of the upcoming technology that Elik and the team are most excited about. To learn more about SuiteSpot - head to their website: https://www.suitespottechnology....
Jul 08, 2022•27 min
