#11: Jonathan Ehrlich talks about how to drive technology adoption and maximizing your technology investments

Jonathan Ehrlich has had a fast-paced career in Multifamily. Spending time on the technology side and now leading Lightning Capital where they own and operate a technology first multifamily portfolio.

What first caught my attention about Jonathan was a series of posts he wrote and published on LinkedIn called 'The Multifamily Tech Stack.' His perspective is clear but also very strong and it was a blast digging into his takes on the following:

- How owners and operators can drive the right degree of technology adoption onsite
- How to make the most of the investments you've made in technology
- How to utilize technology as an amenity to positively impact your sales and marketing

To learn more - I'd highly recommend that you connect with Jonathan on LinkedIn. 
- https://www.linkedin.com/in/jonehrlich/

To get in touch with Jonathan directly - his e-mail is jon@lightcap.co and https://www.lightcap.co/ has more information about Lightning Capital's portfolio and point of view.

Lastly, here is the link to the article that first caught my eye on LinkedIn.
- https://www.linkedin.com/pulse/multifamily-tech-stack-jonathan-ehrlich/

Thank you for joining, Jonathan!