As AI continues to revolutionize the digital landscape, businesses must embrace AI-driven SEO to stay competitive in an evolving search landscape. In this episode, guest host Rex Paisley is joined by SEO Director, Kevin Williams and Senior SEO Specialist, Harley Helmer from Americaneagle.com. They break down the current landscape of SEO in the age of AI, and how businesses can optimize, master, and scale their SEO strategies effectively. This podcast is brought to you by Americaneagle.com Studio...
Mar 24, 2025•45 min•Ep. 66
With overflowing email inboxes and ever-changing social media algorithms, marketers need a more direct and reliable way to connect with their audience. Enter SMS marketing—a powerful tool with a 98% open rate. In this episode, we’re joined by Nadine Hawel, Senior Digital Marketing Expert at Americaneagle.com. She breaks down insights on SMS marketing, its impact on ecommerce brands, and how SMS is becoming an essential part of modern marketing strategies. This podcast is brought to you by Americ...
Mar 10, 2025•27 min•Ep. 65
Want to ignite your paid search strategy and watch your ROI soar? In this episode, Taylor Karg sits down with Heather Comiskey, PPC Manager at Americaneagle.com. Whether you're a marketing professional looking to refine your paid search strategy or a business owner questioning the value of PPC, you'll gain valuable insights to help maximize your advertising investment. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitt...
Feb 24, 2025•49 min•Ep. 64
Data privacy is no longer just a buzzword – it’s a business imperative. In this episode, host Taylor Karg is joined by Greg Black, Technical Manager at Americaneagle.com, to explore the current state of data privacy. Whether you're a business owner, marketer, or IT professional, staying ahead of privacy compliance is crucial for maintaining customer trust and avoiding legal pitfalls. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneag...
Feb 10, 2025•37 min•Ep. 63
Just as a master chef transforms raw ingredients into culinary masterpieces, navigating the cloud requires expertise, precision, and a guiding hand. In this episode, Paul Kocan, VP of Managed Hosting and Craig Briars, Solution Consultant and Sales Director at Americaneagle.com break down the intricacies of cloud and managed hosting from their 2024 Americaneagle.com Customer Forum event presentation. They highlight creative analogies and real-world examples to make cloud hosting both actionable a...
Jan 28, 2025•42 min•Ep. 62
Let's break down Google's latest algorithm updates, the evolving role of AI in search, and how to optimize content for 2025. In this episode, join the SEO Team Leads, Alex Krivancek, and Matt Kirtley, from Americaneagle.com as they give their SEO presentation from the 2024 Americaneagle.com Forum. Learn the latest E-E-A-T guidelines and proven tactics to boost your website's search performance, authority, and visibility. This podcast is brought to you by Americaneagle.com Studios. Connect with: ...
Jan 14, 2025•34 min•Ep. 61
Conversion rate optimization (CRO) is a powerful digital marketing strategy to turn website visitors into customers. In this episode of Modern Marketing Messages, we have two Americaneagle.com CRO experts, Dan Zampa, Director of Digital Marketing, and Sarah Gaughan, Lead Digital Marketing Strategist, delivering an insightful presentation from the 2024 Americaneagle.com Forum. They offer actionable tips and success stories that illustrate how businesses can enhance user experience, engagement, an...
Dec 31, 2024•33 min•Ep. 60
Clean, accurate, and actionable data is more than just a technical requirement – it’s the backbone of any successful ecommerce business. In this episode of Modern Marketing Messages, we have Brendan Cameron, Americaneagle.com Strategic Account Director and Solution Engineer delivering an insightful presentation from the 2024 Americaneagle.com Forum. From improving search rankings to minimizing returns, data quality plays a pivotal role in driving business efficiency and growth. This podcast is b...
Dec 10, 2024•37 min•Ep. 59
Ready to experience uninterrupted, secure hosting with 24/7/365 monitoring? In this episode, host Taylor Karg is joined by Paul Kocan, Vice President of Managed Hosting at Americaneagle.com. They dive deep into managed hosting, breaking down the common challenges and misconceptions businesses face when deciding whether to use managed services, cost discrepancies, security and performance, and more! Tune in to see how hosting and managed cloud services can benefit your business today. This podcas...
Oct 15, 2024•30 min•Ep. 58
In this episode, host Taylor Karg is joined by Brittany Moreland, Senior Digital Marketing Strategist at Americaneagle.com, for an engaging deep dive into digital marketing. Brittany shares her career journey, offering insider tips and powerful strategies she's using to drive client success today. Tune in to this episode to uncover the latest trends, future-forward tactics, and bold predictions on what’s next in the ever-changing marketing world. This podcast is brought to you by Americaneagle.c...
Sep 09, 2024•39 min•Ep. 57
In this episode, host Taylor Karg is joined by Allison Lundberg Senior Digital Marketing Strategist, and Will Levinson, Account Executive at Americaneagle.com. They break down the challenges associations are currently facing with both their web presence and digital marketing, as well other strategies, tools, and trends to help associations thrive online. Tune in for practical insights and expert advice to enhance your web and digital marketing efforts. This podcast is brought to you by Americane...
Aug 21, 2024•47 min•Ep. 56
The accessibility experts at Americaneagle.com, active participants within disabled communities, recently sponsored a Web Accessibility Survey to learn more from the people they serve. This episode discusses the Web Accessibility Survey, featuring insights from accessibility experts Nick Goodrum and Norbert Rum. They explore diverse user experiences with web technologies, aiming to enhance and normalize accessibility in digital environments. This podcast is brought to you by Americaneagle.com St...
May 20, 2024•51 min•Ep. 55
What are the latest trends in digital marketing for 2024? Join host Taylor Karg, and our Americaneagle.com Digital Marketing Strategists Zeina Yacoub, Kaitlyn McCormick, and Andrew Attwood, as they discuss trends in AI integration, video content evolution, and effective strategies for B2C and B2B marketing. Gain insights on fading trends and actionable advice for enhancing your digital marketing efforts. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing ...
May 07, 2024•50 min•Ep. 54
Explore Beth Gerage's digital marketing insights in this episode of Modern Marketing Messages. Join host Taylor Karg, as they highlight Beth's career journey, strategy development, and the evolving landscape of digital marketing from mobile-first shifts to the role of data analytics and personalized campaigns. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn...
Apr 22, 2024•24 min•Ep. 53
In this special edition of Modern Marketing Messages, you'll get the chance to hear a presentation by Scott Lemke and Morgan Tracey, Senior Digital Marketing Specialist and Senior Social Media Specialist at Americaneagle.com. Together, they will explore the topic of organic optimization on YouTube, as demonstrated at this year's Americaneagle.com Customer Forum. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // I...
Nov 20, 2023•28 min•Ep. 52
In this exclusive episode of Modern Marketing Messages, you'll have the opportunity to listen to a presentation featuring Kevin Williams and Matt Kirtley, who serve as SEO Team Leads at Americaneagle.com. They will delve into the dynamic relationship between SEO and brand expansion as showcased at this year's Americaneagle.com company Forum. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook ...
Nov 06, 2023•36 min•Ep. 51
The rapid ascent of artificial intelligence (AI) is revolutionizing the realm of digital marketing, promising profound changes. In this episode of Modern Marketing Messages, Pairzon's Chief Revenue Officer Lewis Rothkopf delves into the pivotal role AI plays in modern marketing. Explore the compelling impact AI has on digital marketing and its future implications, as businesses increasingly leverage its capabilities for strategic advantage. This podcast is brought to you by Americaneagle.com Stu...
Oct 13, 2023•43 min•Ep. 50
In part two of this episode, Taylor and Simee dive into various strategies and techniques for optimizing ad campaigns, emphasizing the use of data for lead generation, the importance of A/B testing, budget management, campaign performance measurement, retargeting, and adherence to legal and ethical guidelines in advertising. The key message is that paid ads can be a potent revenue generator when approached strategically, focusing on customer experience and trust-building rather than salesy tacti...
Sep 26, 2023•25 min•Ep. 49
Discover the art of turning paid advertising into a potent lead generation machine in this episode of Modern Marketing Messages. Join host Taylor Karg, and Simran Assudani, Paid Ads and Email Specialist at Americaneagle.com, to understand the basics to crafting compelling ad content, selecting the right platforms, optimizing landing pages, and targeting the perfect audience. This episode equips you with invaluable insights and strategies to take your digital marketing game to the next level. Sta...
Sep 12, 2023•24 min•Ep. 48
Dive into the insights shared by Americaneagle.com social media experts Morgan Tracey and Kelly Biladeau as they unveil the strategies and tools that drive engagement, resonate with audiences, and foster brand growth. From audience targeting and content optimization to setting measurable goals and tracking success, this episode takes you on a journey through the intricacies of effective social media planning. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marke...
Aug 22, 2023•44 min•Ep. 47
Explore the key factors of web design with expert graphic designer Noah Aird from Americaneagle.com. Dive into responsive design, branding strategies, site speed, accessibility, emerging trends, and more. Gain valuable insights to enhance your website's user experience and visual appeal. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Noah Aird: LinkedIn Resources: W...
Aug 08, 2023•42 min•Ep. 46
Learn how Americaneagle.com transformed Wastebuilt’s digital presence utilizing OroCommerce to create a more scalable, efficient, and advanced ecommerce experience for customers. Joining us on this episode is special guests Kevin Creese, Director of Ecommerce at Wastequip, and Derek Cwik, Solutions Engineer at Americaneagle.com. As a result of their new digital presence, Wastebuilt’s new website sets a solid foundation for future growth and success while also delivering exceptional user experien...
Jul 25, 2023•43 min•Ep. 45
Learn how video content can be optimized for different campaigns and effective strategies to ensure the success of your video content and avoid common mistakes. Get expert advice from Burn the Boats, a leading professional video production company, on incorporating videos into your marketing efforts. Check out Part 1 of this conversation here This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTub...
Jul 10, 2023•42 min•Ep. 44
Discover the power of video content in your marketing strategy. Learn how Burn the Boats, a professional video production company, creates engaging videos that captivate audiences and enhance brand messaging. Explore their digital content creation process, engaging video content ideas, and video marketing best practices. Check out Part 2 of this episode here. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // F...
Jun 27, 2023•47 min•Ep. 43
The world of digital marketing is a vast landscape of strategies, tools, and ever-evolving trends that businesses must navigate to thrive in the digital age. In this episode of “Modern Marketing Messages,” our host, Taylor Karg, delves into the insights shared by Zeina Yacoub, a senior digital marketing strategist at Americaneagle.com. With her wealth of knowledge and experience, Zeina takes us on a journey through the intricacies of digital marketing, shedding light on various aspects of this d...
Jun 12, 2023•34 min•Ep. 42
In this episode, join host Taylor Karg and Senior Web Strategist, Joel Rose, from Americaneagle.com, as they dive into the world of personas and their impact on marketing strategies. Tune in to this informative episode of Modern Marketing Messages to gain valuable insights into personas and how they can enhance your marketing efforts. Don't miss out on this opportunity to learn from an expert in the field and discover practical strategies for persona development. This podcast is brought to you b...
May 31, 2023•32 min•Ep. 41
In this episode, host Taylor Karg is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at Americaneagle.com. They discuss the development redesign project for the Y's website, new marketing initiatives that sparked after the launch, and more. The YMCA's mission has always been to empower individuals with social guidance and personal development. For over 165 years, the YMCA has created environments where community mem...
May 16, 2023•50 min•Ep. 40
In part two of this episode, Taylor Karg, Nick Goodrum, and Norbert Rum discuss more findings from their survey, breaking down their overall takeaways from the results, and more. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. Check out the accessibility survey below, and the r/Blind Reddit page for more helpful resources. Che...
May 01, 2023•27 min•Ep. 39
In part one of this episode, host Taylor Karg is joined by Americaneagle.com's Accessibility Specialists, Nick Goodrum and Norbert Rum. They discuss the findings from the survey conducted by Nick and Norbert that will lead to a better understanding of how people with disabilities use the web and how to improve their user experience. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming ...
Apr 18, 2023•27 min•Ep. 38
In this episode, our host, Taylor Karg is joined today by Americaneagle.com's Digital Marketing Specialist and Social Team Lead, Caroline Letzel. In this one-on-one interview, they discuss Caroline's upbringing in digital marketing, her duties and daily responsibilities. and advice for future marketers having an interest in digital space. "Don't be afraid to try, and don't be afraid to fail." Before Caroline started her position at Americaneagle.com, she was working in the event management and d...
Apr 03, 2023•20 min•Ep. 37
