¶ Creating Content
It's time to redefine leadership . Welcome to Modern Leadership , where we see things differently . Our podcast is all about empowering entrepreneurs like you to achieve the next level of success in business and life . We believe that you can create a massive impact in the world without compromising your personal life or family time to do so .
We're committed to providing you with actionable tips and strategies weekly to make that possible . So if you're ready to become a modern leader and make a lasting difference in the world , consider subscribing , turn on notifications and dive into our community . We want to thank you for being here , because the world needs your leadership now more than ever . Let's go .
What is going on my people ? Welcome back to another episode of the Modern Leadership Podcast , where today , teresa and I are talking about how we actually go about creating content , creating workshops , putting stuff out into the world , because apparently a lot of you guys have that question of like , how do you do that ?
And so we really want to hit it and answer this for you guys here today . So good morning again . Good morning , okay . So let's start off with and I like to always start off like this why is coming up with content so hard ?
I think , a lot of times , when we can attack this from the first angle of like why this is so hard , it opens up the door for us to have other conversations after this , because if we ignore it and pretend like it's not hard and it's just the easiest thing to do on the planet , like people don't actually connect with us because it kind of is hard when you
do this . So why do you think creating content is hard ?
I think , because we feel like we don't have anything good to share . You know we can get into our heads about well , do people really want to learn about this ? Or you know , what do I have different that you know somebody else hasn't already talked about . So there's , I think , many different reasons , but I think like at least for me , that was .
That was something that was really a struggle for me .
Yeah , yeah , yeah .
And as you say , that , like , one of the things that also comes up for me is sometimes I don't realize all the things that I have learned to get to where I am , and what I try to do is I try to teach people at the level that I'm currently at , right now , and I forget that I'm actually talking to people who are at a lower level of growth , that I'm
lifting up to my level , just like how my mentors are lifting me up to their level . Can you imagine if our mentors were talking about the things that they wanted to talk about ? Like it just wouldn't connect with us , right ?
And so when we're creating content , sometimes we create content for the person that we are now , and that's not really the person that we're attracting .
We're , like trying to attract somebody who's maybe at a lower level of growth , whether you're you've lost a hundred pounds and you're now talking about , like all of these elite things that you're doing , right , but if you're trying to help people who have 100 pounds to lose , you're going to be talking about different things , because you were talking about different
things to yourself in your brain back then . So , in reality , that the whole idea of like wanting to be like other one , somebody else , is the wrong thing to do because you're going to attract the wrong clients .
Because that's ultimately what your , what your content does , right , it attracts your right clients , it repels the wrong ones and it gets people to know , like and trust you , right , so they can kind of hear some of the things which is what we're trying to do here with this podcast , which is make it a little bit different , a little behind the scene , a little
off the cuff . Little Teresa's on the other side of the table , so she can't , like elbow me .
When you can , you can , but but it's like getting people to know I can trust you in a different way , right , and we share our values and things like that , what we believe , um , and , and also you know that attracts certain people and repels , like we kind of say that's kind of like the purpose of content , as opposed to I should just do content because
everybody's doing this one or doing the dance or doing whatever right , instead of like actually being the real , authentic you . So okay , now that we got that out of the way and there's a million different reasons why a content could be hard , there's content also has a really great opportunity , right . So we want to reframe this first , right .
So a lot of things that we do inside of the inner circle is we talk about , like , the mindset related to it , because how you see things will change everything in your life , right . Then we talk about the tactics , like what you can physically do , right .
And the third piece is accountability is finding a team or a group or somebody who can hold you to doing those things , because oftentimes we'll do things more for other people than we will for ourselves , and so we want to use that for us and not against us , right ?
So , when it comes to the mindset of content , kind of like what I was talking about before , it's a really great opportunity , right .
And if you think through it in advance and you ask yourself , like who is it that I'm trying to serve and how do I want to really share some value with them , to be able to help them , you can start coming up with different topics . Maybe you can even use ChatGBT to do this . Right , you can find ways of going .
This is a great opportunity for me to really serve some humans , and if they decide they want to pay me for this next product or program , that's cool , but if not , it's all about serving people right . Like Jim was it program . That's cool , but if not , it's all about serving people right .
Like jim was jim ron that said you can get anything you want , um , when you help enough people get what they want . So it's all about like or maybe that was zig ziglar , that was zig ziglar .
So when you're able to like , really help people get what they want , then you can have anything you want , but it starts with helping them right , and so that's the opportunity that we have with content . It's not about , it's about them .
That's a story that I tell myself all the time Like , when I start making it about me and fear and what are people going to think ? I'm like . It's not about you , mark , it's about them and the person that you can help , the person who's out there watching their feed . They don't even know this , but they need to see you or hear you .
Today , they need to watch this YouTube video , they need to get this one-on-one with you .
They don't even know , but you have to present yourself because you're the leader , right , and being able to like , reframe it that way gives me the ability of tapping into my inner strength and getting me to put stuff out there , not really caring what people think about it sort of caring what people think about it , because I'm like oh this is what an indicator
of whether I should continue doing this or not . But not making it mean something about me , just making it be a science experiment . Does that make sense ?
Yes , it does so .
that's the first piece when it comes to mindset . Now , when it comes to tactics , what are some tactics that you use when it comes to putting together your content and doing that stuff ?
Sometimes it comes from listening to other people , either watching a video or listening to another podcast , and that will spark some interest to go into a specific topic . And then also , you know , we bounce ideas off of each other too , Like , hey , you know , what do you think about this ?
And or maybe it's something we're struggling with currently and we're , you know , going through it , and then we teach other people how to kind of get through it as well . So those are some of the things that I that are off the top of my head
¶ Content Creation Strategies and Analysis
right now .
Yeah , and I know we do a lot of batch processing where we do things like all on the same day . I mean , right now we're doing this podcast .
This is the fourth one that we're doing right , because we took a bunch of pre-workout and we're , like , ready to go , and so we do batch processing to make sure that we utilize our time and but also our energy and we do this in the morning time , when we have the most energy .
It's going to really show up and get us to be on a different level for people , right .
Um , in terms of of me , one of the things that I always think about is like this is a giant science project , right , and so 80 of the time I'm doing things that seem to be currently working right now , and 20 of the time I'm putting out content that's like different than I'm just testing the waters with .
One of the things that we did recently is we have our YouTube channel , right , and our YouTube channel is something that we started . I mean , I started a long time ago , but I actually officially started working at maybe like a year and a half ago , right , and so we got monetized .
We have so many different like opportunities that we now get to help our clients with because that we were able to get monetized on YouTube . They give you that extra special things that you can do like release videos to them , have a community , do all this kind of stuff at a super low price .
And so , by being able to do that , I've been trying multiple different ways of content , putting content out there and seeing what resonates with people . And what's funny is we created our book club , which is our free book club , where you can read a book with us .
I do a breakdown once a month of what the book is and then every single day I'll post up a picture of the page that I read and my takeaway , because I want to hear everybody else's takeaway and there's a lot of feedback from that , and so naturally I'm attracting family-driven entrepreneurs who are into personal growth , who want to grow faster , and so I'm trying
all of these strategies on YouTube and seeing what's working .
And it wasn't until we really connected with the strategy of like thinking about a like a I don't want to say influencer , because people think about them wrong like an author or a motivational speaker or somebody who's written a book right , who's like like , let's say , zig Ziglar , or somebody who is like Jim Rohn or somebody like John Maxwell and really doing like
a breakdown of some of the concepts that we learned from their book , but doing it in a very short , concise way . And by doing that our numbers shot up , and so for me it's like oh , so that's the indicator of the stuff that I should lean into and do more of . Yeah , trial and error 100% .
I remember we had a success pod , a client who was like trying to put out a whole bunch of different things , right , putting out this and that and that and that .
And one of the things I asked her I'm like can you go into your analytics on Facebook and can you sort it by the number of views and comments and things like that and see what comes up for you ?
And when she did , she's like oh my God , it's every single time that I talk about this or every single time that I do this , and I'm like let's do more of that . And it's crazy because when she did , it started to really take off right .
And it's like you were saying earlier , like sometimes you hear directly from people what to learn and what they want you to teach them . Sometimes you learn indirectly , like every single time I talk about this , I don't know why my stuff blows up , right . Sometimes it can even be things you don't want to talk about . Exactly .
You're like I don't want to talk about meal plans , but for some reason , when I talk about meal plans , everything blows up and you can make a decision not to do that .
Like I don't want to say you have to , right , but there's something there Like people know you as that , or they see you as an expert , or there's something that is that you do that maybe seems easy for you , but it's like super hard for someone else , right , and so being able to look at your content and go what's working , what's not working , maybe what's
some new ways I can do this , right , maybe I can do a podcast , maybe I could do a YouTube channel , maybe I could do whatever , right , as long as you're not fully taking that and making and running with that right , and you're still doing the things that are technically like working to get you to where you are right now .
Like I think that's a really cool strategy is to be able to think about what are the 20% things that I can test .
Yeah , I think that's a really great point to bring up , because we often don't like go like into our business to kind of see what's working . We try to look at the outside and what's working for everybody else and we can't always do that Like we can get ideas from other people .
But I think when it comes to what is working for us , we need to look at the numbers and you know all of that Right , and there's a lot of different ways that we can do that . There's a lot of different places where there's analytics available to us , even for free . So I think that that really needs to be the focus .
If you're trying to get to like what is the content that is going to ? You know , help me , reach the people , my people , right , right , because we can fall into the let me just go on social media and get inspiration and see what's working for other people .
But it doesn't mean it's going to work for you , because if you look at your social media like when I look at my social media , let's say , for example , I look at Amy Porterfield . So Amy Porterfield , this is really big personal development and she is into marketing . That's her thing , and I see like she's repeating things Like .
It seems like this is like working for people at that level , but that wouldn't necessarily work for me . What she's doing is like she's putting up a post or a reel and saying comment whatever , like a specific word , and then people will comment like all of her comments are that specific word .
The reason she does that is because she has a system or like a program that takes that word and then automatically sends a message to the person who commented and it's automated . So there's a reason why there are certain people on social media do things because they're at a certain level , because she gets thousands and thousands of comments .
So of course , you can't do that because , first off , if you do that , you don't have the system or the app or whatever that works for this particular content creator . And then you're trying to replicate it and say , well , see , it doesn't work for me and like nothing's going to work for me , right ?
So we really have to be real with ourselves and just like look at , like what is going on in our specific business and can I look for things to measure ?
Yeah , it's important and measure it compared to where you are . Yes , don't measure it compared to where someone else is Right , because that always leads us down the path of like I mean , whenever you first start something , it's always going to be messing and it's never going to be the way you think it's going to end up , right .
But as long as you're willing to make adjustments and go along the way 100 percent , like , I really like that . There's something else that came up while you're having that conversation . Yeah , I kind of lost it . I kind of lost it .
Sorry , I've been talking a lot . I have to drink water every time .
No , like , oh yeah , I do remember . So one of the things that you were talking about is that brought up a thought for me , too is , just because it's getting likes also doesn't mean that that's the thing for you to do , right , because we got to think about , like , who it is that you want to attract and target right .
So if you're like oh my God , every time I put my dog on here , I get a million likes , and you're like selling dog food , you're good to go . But if you're like I'm a health and fitness coach and you realize that putting your dog on there gets a bunch of millions of comments of people with dogs , is that really in alignment with what you want ?
You could ask yourself , how could I implement that ? Ask yourself , how could I implement that ? Maybe I can do an exercise routine with my dog and then so it gives me an opportunity to start that . But like , maybe it's like not the right area or might might not be the right thing for you to like , lean into Right .
So when you think about your content , you got to think about who it is that you're trying to help . Right , and and creating content that's going to be in that helpful nature while also still injecting some of you , right ? So even these podcasts that we're doing , they're parts of us , right ?
Like unedited , like let's just we mess up and we just keep going , right ? And it's this part where people decide do they like us or do they not ? And it doesn't like let me just say this like it matters to me what you think , but it really doesn't Like , because , when it comes down to it , doesn't .
Because , when it comes down to it , if I'm dependent on other people liking me , I'm going to try to be someone else that I'm not instead of being the real me , because I repel people . Some people are like what is up with his energy ? It is crazy .
And then I have people who are like I love you for your energy and it's like , because it's the real me , people are going to like and dislike me , not putting content out there just to put it out there and try to be like everyone else . Yes , I want people to know who I really am . So if they meet me in real life , they go oh yeah , I know him .
I listened to his podcast or I watched him on , you know , youtube or whatever , and that's like just the way he is just in in public , right , except for you will find me in my hotel room sleeping a lot because the introvert of me has to recover .
But , like it , while I'm in a you know an atmosphere where I'm teaching and talking , I do get really animated and I do use a lot of energy , but that could repel people , right . So , when it comes to like content , I think this is the biggest takeaway for me .
Just having this conversation is number one frame your mindset in the way of like content is an opportunity for me to actually help someone who needs my help today .
And number two is like think about the person that you are going to be able to help , because then you can know some of the things that you would want to know , maybe back when you were that person , or maybe something that person might . Actually you can even reach out to them and ask them , like what are some things that you would like to hear from me ?
Would you like to learn from me ? What kind of results would you like to have from this podcast or from whatever it is that you're doing to serve them and even ask them .
But when you do that and you are sure that that is the person you want to serve and you're not just like asking your mom like , hey , mom , what are some questions you'd like me to answer , like she's going to ask you different questions that are not necessarily related to your niche , but just getting laser focused on the person that you want to help and how
you can help them solve
¶ Engaging With Audience Feedback
problems . Yeah , sound good . Yep , all right guys , hope you appreciate this episode , hope you appreciate the last four episodes , but , regardless , hit us up , let us know what you think , whether they're great , whether they're terrible , it's totally okay .
I don't know if you'd be listening here anymore , unless you like watching train wrecks and stuff like that , but regardless , we appreciate you for being here . We appreciate you for your feedback and any questions or anything that you would like us to answer .
If you go to modernleadershipus , you're going to see on the bottom right hand corner there's a little microphone . If you'd love to ask us a question that we can answer here on the podcast , click on that little microphone , record it . It'll send it directly to us and we will get your question on the next show . We appreciate you guys .
Thank you for what you do out there every single day . Keep leading from the front and we'll .