¶ Introducing the Trust Problem
So are you struggling to get people to notice you , trust you and actually want to work with you ? Let me tell you , first off , that you're not alone . The truth is , though , is that people won't buy if they don't trust you , and if you're not building real connections , then you're leaving some opportunities on the table .
In this video , we're going to share the biggest mistakes that are keeping people from trusting you , and what to do instead . So welcome back to Modern Leadership , where we answer questions from our coaching community to help you develop the confidence and skills you need to make more impact and income in your business than you ever
¶ Cynthia's Question on Building Trust
have . Today's video is from Cynthia . Let's jump right into her question now .
Hi , I'm Cynthia , a life coach . I help people who have suffered a loss of someone that they truly , truly love To find hope for better days and inspiration to carry on . A challenge I'm currently facing is getting more people to know , like and trust me . Why is that important ? You ask like and trust me . Why is that important , you ask ?
It's important for those three things to me because the process becomes so much more beautiful and rewarding for everyone in the room . What would you suggest ?
¶ The Three Pillars of Trust
So this question at the end of the day is that success in business isn't what you sell . It's about the relationship you build with your audience . Most people think that trust is just about showing up consistently , but there's a deeper layer to it that makes all the difference .
So people don't trust you just because you show up , even though that is kind of important . People actually trust you for three specific reasons . Number one is you make them feel seen and understood . Number two is you demonstrate your credibility without bragging . And number three , you show up consistently , but also authentically .
Now , having coached a lot of people , we hear that some people feel that being liked has a lot to do with how polished you are , how perfect everything looks and how Instagram ready your photos are . But in reality , authenticity and vulnerability is really what people connect with , and the more real you are , the more that people will connect with you .
¶ Authenticity vs. Polish
So I think about it this way that trust isn't built in a single moment . It's a series of small moments where people just feel that you get them . So start engaging before you sell Comment on other people's content , Ask thoughtful questions and create content that speaks directly to your audience's troubles
¶ Call to Action
. And if you want to go even deeper , there's a framework we use in the Coach Accelerator that helps you build trust faster without feeling salesy .
So if you're serious about attracting more clients through building trust , I want to invite you to do three things . Number one comment below what your biggest challenge is right now related to building trust . Number two book a free coaching call with Teresa or I so we can help you find a strategy that works for you , based off of your strengths .
And number three follow us for more insights on business growth and connection building .