AD APPEAL

Mobilizing Culture

Oct 16, 2017•26 min•Ep. 4

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Episode description

In a content congested society, it’s tough to stand out in a mobile crowd. How do you capture the attention of an over stimulated audience? Bethany Mach (Chief Digital Officer, INITIATIVE) lets us in on her strategies to create compelling, award-winning ad campaigns that attract eyes, and hearts.

www.kargo.com Instagram: @kargomobile Twitter: @kargo Facebook: https://www.facebook.com/kargo/ Linkedin Produced by At Will Radio

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