Mobility: Decoding the Secret Sauce

Hosted by Katelyn Davis, director in the automotive and mobility practice at Lambert, Mobility: Decoding the Secret Sauce features industry stakeholders as the show examines the role of marketing and communications in the development and deployment of mobility platforms. Whether it is AVs, EVs, aerial vehicles, public transit, or last-mile vehicles, success will be defined by the public perception and public acceptance of the platforms—and without these high adoption rates, even the best mobility technologies will fail to reach their full potential.

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Episodes

The Story of How One Region is Reinventing the Future of Transportation… Again

More than a century ago, the Detroit region put the world on wheels and changed the transportation landscape forever. Today this ecosystem has grown into the densest cluster of automotive assets on the planet. And while Detroit remains the traditional center of the global automotive industry, it is now aggressively leading the industry's evolution towards a connected, shared, electric and autonomous future. Despite our leadership in automotive and next-generation mobility, we came to realize tha...

Dec 04, 2020•22 min•Season 1Ep. 8

Taking Mobility to New Heights

We can never build enough roads to keep up with our needs for mobility. So it is inevitable to think that as time goes on, we will continue to revolutionize the way we use the sky above us to solve our transportation and mobility problems. On this episode of Mobility: Decoding the Secret Sauce , we talk to Robert Hastings, Executive Vice President of Communications and Government Affairs at Bell, an American aerospace manufacturer headquartered in Fort Worth, Texas. Robert joins to talk about ev...

Oct 20, 2020•27 min•Season 1Ep. 7

If You Build It, They Will Come

Electric vehicle adoption is complex and involves many moving parts including policy and legislation at the federal and state level. On this episode of Mobility: Decoding the Secret Sauce , we talk to Michigan State Senator Mallory McMorrow (D-Royal Oak). As a freshman in the Michigan Senate, Senator McMorrow is taking her career in automotive and putting it to work. From convening industry stakeholders and co-chairing the Michigan Automotive Caucus to her four-bill package around electric vehic...

Aug 20, 2020•22 min•Season 1Ep. 6

Everyone is a Stakeholder

Where does building trust for AVs start? With education and involving the public in the along the way. One organization is dedicating to helping the public understand the facts as a way to build trust and acceptance. On this episode of Mobility: Decoding the Secret Sauce , we talk to Ed Niedermeyer, Communications Director at Partners for Automated Vehicle Education (PAVE). PAVE is a coalition of industry, nonprofits, and academics with a common goal: to inform the public about automated vehicle...

Aug 06, 2020•30 min•Season 1Ep. 5

Changing Hearts, Minds & Commuters

Changing the car-centric mindset and habits of daily commuters isn’t easy—especially in a city nicknamed the Motor City. On this episode of Mobility: Decoding the Secret Sauce , we talk to Kevin Bopp, Vice President of Parking and Mobility for Bedrock. Bedrock, a commercial real estate firm based in downtown Detroit, specializes in the development of urban cores. With a portfolio of more than 100 properties totaling over 18 million square feet, Bedrock is the largest real estate partner in downt...

Jul 30, 2020•22 min•Season 1Ep. 4

Bringing Sexy Back… to Automotive

What does the mobility industry need more than anything? Smart, innovative people. How will it attract those people? That is the million-dollar question. On this episode of Mobility: Decoding the Secret Sauce , we’ll talk to Carla Bailo, President and CEO of the Center for Automotive Research. Carla joins us to talk about the talent pipeline in the automotive and mobility industry and what is needed to attract and retain people. She talks about how automotive isn’t known as a “cool and sexy” car...

Jul 22, 2020•25 min•Season 1Ep. 3

Trust Me, I'm Autonomous

“To trust or not to trust?”—that’s a question that is sure to pop into the heads of individuals as they stand in front of an autonomous vehicle for the first time. On this episode of Mobility: Decoding the Secret Sauce , we’ll talk to Tara Lanigan, Director of Business Development at May Mobility—a self-driving micro-transit service. Tara joins us to talk about how May Mobility engages with the communities across the country that are home to their autonomous shuttle services. She describes how a...

Jul 16, 2020•15 min•Season 1Ep. 2

Pitching Ain't Easy

High stakes pitch meetings aren’t just for prime-time Shark Tank views or for laughs on HBO’s Silicon Valley. Pitching your company to investors is rite of passage for all startup entrepreneurs and it could, quite possibly, be your make it or break it moment. Investors want to understand the value proposition and the possible return on their investment. Being able to articulate your company’s mission as well as the product and its use case is vital. Staying calm, clear, informed and descriptive ...

Jul 09, 2020•19 min•Season 1Ep. 1

Trailer

The success of mobility—whether it is AVs, EVs, aerial vehicles, public transit, or last-mile vehicles—will truly lie in public perception and public acceptance. Without these high adoption rates, even the best mobility platforms and technologies will fail to reach their full potential. The secret sauce to success in the mobility industry will come down to this positive perception and acceptance driven through strategic marketing and communications efforts. Often companies are preoccupied with d...

Jun 26, 2020•2 min

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