Mobile Marketing Performance with Andy Bovingdon
Apr 18, 2010•1 min
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Episode description
Mobile marketing performance helps marketers better understand campaign results. Yet, as analytics transitions to mobile from online, app and website measurement needs improvement so marketers better understand consumer sentiment. Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of mobile: “…Analytics is less about measuring clicks and more about […]
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