Mobile marketing strategist, consultant and coach Greg Hickman discusses his company, Mobile Mixed, and his mobile marketing podcast, SMS Marketing. We also walk though his SMS Marketing Handbook, his latest book to guide marketers in managing campaigns to achieve amazing results. The post Mobile Mixed and the SMS Marketing Handbook appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com...
Feb 26, 2014•31 min
Kim walks us through the Five Best Practices for Mobile Marketing, and explains why following these best practices can help you to maximize your mobile power. As she puts it: Ignore them and your marketing may as well be yesterday’s news — because that is how relevant you are going to be to your audience. The post The Five Best Practices for Mobile Marketing appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquir...
Feb 19, 2014•36 min
Talking about the Rules of Good Push for marketers with Brent Hieggelke, Chief Marketing Officer at Urban Airship. Brent discusses the advantages of push notifications, and warns marketers to follow the rules of Good Push to engage, not annoy, their customers. He also introduces the concept of Mobile Relationship Management. The post The Rules of Good Push for Marketers appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advert...
Feb 12, 2014•37 min
Dos and Donts of Location Based Services as we hear from Asif Khan, the president and founder of the Location Based Marketing Association. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Feb 06, 2014•9 min
Asif Khan , a veteran tech start-up, business-development and marketing entrepreneur who has established the Location Based Marketing Association, an international organization group dedicated to research and education in the space, shares the do’s and don’ts of location based services and marketing. The post Absolutely Essential Dos and Donts Of Location Based Services appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advert...
Feb 05, 2014•33 min
We learn about some big changes to Skywire with Russ Carlson, General Manager/Senior VP of Operations at SkyWire Inc., a premiere business and marketing technology firm that specializes in tools for the hospitality industry. The post Skywire Media Becomes Skywire Inc. appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 29, 2014•30 min
Tips and Tricks to Optimize and Monetize Mobile Apps as we hear from the President at Appency App Marketing, Aaron Watkins. Appency was stablished in 2009 as the first app specific full service marketing agency by mobile industry veterans. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 22, 2014•20 min
Do you need to create new content for the New Year? Cool-Hunter and social media guru Ken Herron provides actionable advice on how you can freshen up last year’s content with new visuals, new angles and new outreach. Why reinvent the wheel? Following Ken’s rules will equip you to get much more out of your mobile content. The post How to Get More Out Of Your Mobile Content appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Adve...
Jan 15, 2014•36 min
Mobile Predictions and Key Mobile Trends in 2014 as Kim and Peggy speak with Andrew Budd, theglobal chair of theMobile Entertainment Forum(MEF) and theco-founder and executive chairman of mBlox. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 01, 2014•36 min
Essential Elements of a Mobile-Friendly Email; Why Mobile-Friendly Email Marketing is so critical? Cynthia Price, head of Sales and Marketing of MyEmma.com fills us in. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 25, 2013•35 min
We talk about the tips, tricks, and hurdles of mobile app development with Matt Kranzler and Matt Runo from the Zappos Mobile Marketing Team. Their work has earned them recognition as one of the Editors Choice and Top Developer apps in the Google Play Store. The post Talking Mobile Development With The Zappos Mobile Marketing Team appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/b...
Dec 18, 2013•32 min
We discuss Successful Mobile Marketing Strategies with digital strategist, author, speaker, and consultant Rachel Pasqua, one of the authors of Mobile Marketing: an Hour a Day. We talk to Rachel about her book, key takeaways, quick tips, and insights to help us tackle the basics of mobile marketing one step at a time. The post Successful Mobile Marketing Strategies: Mobile Marketing An Hour A Day appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence82...
Dec 11, 2013•34 min
Three-Quarters of Black Friday Shoppers Are Going Mobile and Online; Get Ready for Google Wallet Card; Mobile Site Using m.domain? Verify It Separately With Google Webmaster Tools ; Best Buy Banking on SMS for Black Friday Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nov 27, 2013•36 min
Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation. Learn more about the interview from a MobileGroove blog post Peggy put out as well as her mentioned study entitled Mobil...
Nov 20, 2013•35 min
Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation. The post Mobile Powers New Publishing Models appeared first on Mobile Presence. Support this podcast at — https://redcir...
Nov 20, 2013•35 min
Peggy, Kim and Shahab speak with Tony Pearce, CEO and co-founder of gamesGRABR, a new platform that allows users to discover, collect and play the games they love. Tony also walks us through his mobile platform, which is the first ever to marry the power and usability of a contemporary ‘Pinterest-style’ UI with instant play. The post Mobilizing Gamers and Gaming Enthusiasts with gamesGRABR appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/excl...
Nov 13, 2013•35 min
Discussing 5 Mobile Marketing Fails To Avoid, where Mobile Moxie founder Cindy Krum (an alumni host of Mobile Presence) is heavily quoted in the article. Also the FAA has announced that Mobile Devices Now Can Be Used Throughout Flights. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nov 06, 2013•32 min
It’s a review of top developments in mobile as our hosts review the news. eMarketer reports that in 2013, more than half of US adult Internet users are expected to redeem a digital coupon using mobile and desktop devices for either online or offline shopping. The post Mobile Couponing Success; T-Mobile Giving Away Free Data? Mobile is redefining LinkedIn appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries:...
Oct 30, 2013•38 min
Second-Screening: Are Marketers Ready? In a world where people increasingly switch between screens, the role of mobile is also shifting. As a result, mobile is more than a way to deliver marketing; it's a way to enable experiences that connect people with other digital screens, or the real world around them — or both. The hosts welcome Pratick Thakrar, Managing Director of Inspired Mobile, a U.K. company offering a mobile marketing technology platform worldwide, who talks about the wider trend t...
Oct 23, 2013•35 min
How People Interact With Mobile Apps with Jason Shah, Product Manager At Yammer And Founder At HeatData. Heatdata is an enterprise social platform tracks gestures for your mobile website and make better product decisions that drive higher engagement and more revenue. The post How People Interact With Mobile Apps appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy &...
Oct 16, 2013•33 min
Give your customers what they want? Only if marketers get that one step closer with solutions that allow them to start a conversation with consumers and glean valuable feedback every step of the way. We welcome Stephen Upstone, LoopMe Media founder and CEO. The post Mobile Advertising Your Customers Will Like appeared first on Mobile Presence Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt...
Oct 09, 2013•35 min
Lead generation is one thing, but learning how to cultivate those leads is the quality that separates the marketing winners from the also-rans. Elizabeth Yin, CEO and a co-founder of email ad platform LaunchBit, provides marketers practical advice and a guide to how they can grow their customer base. The post Increasing Your Customer Base with Lead Generation appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inqui...
Oct 02, 2013•35 min
What do you need to know before upgrading? What does Apple iPhone 5S mean for mobile marketing? Why does mobile marketing remain a largely untapped opportunity for marketers? These questions and more are discussed as we run through the biggest mobile headlines of the month. The post iOS 7 Arrives; What Does Apple iPhone5S Mean for Mobile Marketing? appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https...
Sep 25, 2013•34 min
We discuss mobile couponing and tracking with Catherine Tabor, founder and CEO of Sparkfly. Sparkfly connects retailers, brand advertisers, publishers and consumers in a powerful way that allows advertisers to connect ads directly to in-store purchases of their products. We also learn about the company’s new program with L’Oreal at all the Walgreens/Duane Reade stores […] The post Mobile Couponing and Tracking Personalized Offers appeared first on Mobile Presence. Support this podcast at — https...
Sep 18, 2013•35 min
Kim, Peggy and Shahab welcome OtherLevels CEO Brendan O’Kane, who details how marketers can engage, retain and maximize the value of their audiences through mobile messaging analytics. Brendan also shares his top tips for retargeting and reveals some A/B testing techniques that can help you test message copy for qualities such as tone, urgency, length […] The post Engage, Retain and Maximize Audiences with Mobile Messaging Analytics appeared first on Mobile Presence. Support this podcast at — ht...
Sep 11, 2013•35 min
Kim, Peggy and Shahab welcome Jessica Klein, director of ecommerce, at Carols Daughter, who tells how the retailer has partnered with FunMobility to turn its mobile app into a vehicle for delivering relevant and timely content that encourages customer engagement, interaction which is regularly rewarded with coupons and loyalty points. The post Making Mobile Apps For Better Customer Engagement and Interaction appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobil...
Sep 04, 2013•35 min
Responsive Web Design is the new mobile mantra, with 2013 being named THE Year of Responsive Web Design. Craig Williams of Craig Williams Design walks through the 3 rules of Responsive Web Design and reveals the benefits and limits you may have overlooked. While RWD is relatively new (and development can be expensive and time consuming). The post Responsive Design: 3 Rules You Need To Know appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobile-presence8298/excl...
Aug 28, 2013•36 min
Mobile App Data, Creation Headaches and Realistic Expectations as we Kim and Shahab discuss Replicating the Garage Sale on your Smartphone with the Co-Founder and Developer at Rumgr, Dylan Bathurst. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 21, 2013•21 min
Harnessing The 8 layers Of Location For Your Mobile Marketing Success Peggy and Shahab welcome Phil Hendrix — a GigaOm Research analyst and director of immr, a research firm squarely focused on mobile and location — to talk about the opportunities for brands that ‘get’ location right in their campaigns and wider mobile strategies. The post Harnessing The 8 Layers Of Location For Your Mobile Marketing Success appeared first on Mobile Presence. Support this podcast at — https://redcircle.com/mobil...
Aug 14, 2013•38 min
Kim and Shahab discuss Mobile Influence on Back to School Shopping and review several new research studies that illustrate the shift in shopping behavior now that mobile can assist users in research, finding and even buying what they need this season. We also deep-dive into the news that reveals only 6 percent Of Top 100 Fortune 500 Companies Have […] The post Mobile Influence on Back to School Shopping; Complying With Google Mobile Requirements appeared first on Mobile Presence. Support this po...
Aug 07, 2013•34 min
