Mobile Presence - podcast cover

Mobile Presence

WMR.FM•redcircle.com
Business
Marketing

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

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Episodes

Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals

If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne Salz questions Girotra on best practices for FinTech apps to increase user retention and meet engagement goals. Girotra implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the s...

Sep 23, 2022•45 min
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