GameChangerSF uses data science to get creative
Dec 04, 2019•29 min
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Episode description
What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creative looks like and why data is behind everything they do.
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