Mobile Games Playbook

Liftoff•www.buzzsprout.com

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

Last refreshed: March 13th, 2026 at 2:15 AM ⓘ

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Episodes

Episode 6: Understanding Player Motivations and Archetypes with Rovio and Fundamentally Games

Episode 6 of The Mobile GameDev Playbook looks at player archetypes and motivations and how these essential insights are being factored into game development. The podcast explores how game designers develop insight into their player types, as well as some of the most recent developments in player types and motivation metrics. Podcast guests are Rovio and Fundamentally Games, help provide further insight into their own experiences and what they’ve learnt when it comes to designing games for speci...

Jun 18, 2020•34 min•Season 1Ep. 6

Episode 5: COVID-19's Mobile Gaming Boom with GameAnalytics

Join us for Episode 5 of The Mobile GameDev Playbook as we focus the Coronavirus pandemic, how it has impacted developers and how they’ve adapted their games during the last few difficult months. The podcast also examines how the virus has generally affected the mobile gaming industry. We’re also joined by GameAnalytics who unearth some fascinating insights around insights traffic rates, age-specific genre engagement, in-app spending levels, and more. Host Jon Jordan is joined by GameRefinery's ...

May 22, 2020•36 min•Season 1Ep. 5

Episode 4: How to Create Chart-Topping Casual Games with PeopleFun

Episode 4 of the Mobile GameDev Playbook takes on casual gaming. Joined by PeopleFun, we are taking a close look at the well-known free-to-play favourite, WordScapes. We delve into understanding what makes this mobile game so successful and what are the lessons learnt from generating over 5000 levels. What's more, we will also discuss how they managed to scale up their content and what their overall business strategy is from a mobile game development perspective. Host Jon Jordan is joined by Gam...

May 11, 2020•28 min•Season 1Ep. 4

Episode 3: The lowdown on Licensed IPs with Ludia

In this episode of the Mobile GameDev Playbook, we take a look into the challenges faced by game developers when working with licensed IP. With a specific focus on design and feature consideration, we also discuss how licenses have affected mobile game sales in different countries, such as the US and China. Host Jon Jordan is joined by regular guest, GameRefinery's Chief Analyst Joel Julkunen along with special guests Rosemarie Sarno and Stephen Wark, Community specialist and Lead Game Designer ...

Apr 01, 2020•36 min•Season 1Ep. 3

Episode 2: Perfect World talks Chinese Games

Welcome to episode 2 of the Mobile GameDev Playbook. In this episode, we delve into the Chinese mobile game market, what some of the latest game feature trends are as well as what makes Chinese mobile players tick. This month, host Jon Jordan is joined by regular guest, GameRefinery’s Chief Analyst Joel Julkunen along with special guests Georges Dry and Dean Zhao from Chinese game publisher and developer Perfect World. Thanks for listening!

Mar 05, 2020•39 min•Season 1Ep. 2

Episode 1: 2019 Gaming Retrospective and 2020 predictions!

Welcome to the Mobile GameDev Playbook! In this first episode, we review the main game development trends in 2019 and what to expect in 2020! Host Jon Jordan is joined by Chief Game Analyst at GameRefinery Joel Julkunen, and a special guest from Square Enix, Albert Custodio Martinez, to provide insights into what makes a good mobile game.

Feb 10, 2020•36 min•Season 1Ep. 1

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