Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)
Sep 04, 2024•1 hr 7 min
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Episode description
In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss:
- Experimentation as a concept in consumer products;
- Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team;
- The tools needed for experimentation;
- How to ensure that experiments don’t conflict with or negate each other;
- Pricing experimentation;
- The most severe mistakes teams make with experimentation.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
- INCRMNTAL. True attribution measures incrementality, always on.
- Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
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