Mixed Signals from Semafor Media - podcast cover

Mixed Signals from Semafor Media

Semafor Podcastswww.semafor.com
Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.
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Episodes

Joe Weisenthal on the business of business media and why AI won’t replace podcasters

A note from Ben: We'll be back on Friday with our regularly scheduled episode of Mixed Signals , but I wanted to drop into your feed this week with an interview I think you'll like from another Semafor show — Compound Interest , Liz Hoffman and Rohan Goswami's great new show about how business is changing in both subtle and seismic ways. I sat down with Liz to guest host this week's episode — a conversation with Joe Weisenthal of Bloomberg's Odd Lots — to examine how the business of business med...

May 19, 202643 min

Flynn McGarry on growing up as a food prodigy and the waning power of restaurant reviews

Chef and Cove owner Flynn McGarry joins Mixed Signals to talk about what it's like to navigate food media. He was first profiled as a teenaged chef prodigy and has since become a restaurant owner trying to figure out what actually drives people through the door in 2026. Max and Ben ask Flynn how early media attention shaped his sense of himself, how he missed years of TV development deals (including one with White Lotus creator Mike White), and how he learned what kinds of social media content d...

May 15, 202642 min

Angel Studios is crowdsourcing a "values-based" alternative to Hollywood

The brothers behind Angel Studios, the faith-and-values-based studio behind increasingly popular blockbusters, join Mixed Signals to explain how their two-million-member Guild subverts the traditional greenlighting process. Max and Ben ask the Harmon brothers whether Angel Studios is a niche media company or something with genuine mainstream scale. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google , check out ThinkwithGoogle....

May 08, 202650 min

Johnny Harris on building a journalism project that doesn't sell out

YouTube creator and Newpress co-founder Johnny Harris joins Mixed Signals to break down how he went from selling his own plasma to running a YouTube channel with over 7 million subscribers. Max and Ben ask Johnny about how he built a sustainable business explaining difficult topics without chasing the outrage that drives so much attention online, and why millions of people are obsessed with longform video explainers. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newslett...

May 01, 202654 min

Maverick Carter on building the future of sports media

Sports media mogul Maverick Carter joins Mixed Signals to discuss the next phase of athlete-led media, from scaling SpringHill Company into a global content powerhouse to rethinking how fans engage with sports. He also breaks down the NBA’s attention economy, his foray into live and digital entertainment, and why a more global basketball game could be the industry’s biggest opportunity. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think w...

Apr 27, 202631 min

Patrick Radden Keefe on page-turning journalism, his own celebrity, and the humanity behind his work

Max Tani and Ben Smith sit down with bestselling author and journalist Patrick Radden Keefe to discuss his gripping new book, London Falling. Keefe reveals how he finds his projects, and navigates his new, unexpected status as a celebrity journalist. They also discuss the art of true crime storytelling, adaptations of his work for film and TV, and how compelling human drama lies at the heart of every interesting topic. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsle...

Apr 17, 202638 min

Bluesky COO Rose Wang on building a better social network

On this week’s episode of Mixed Signals, Max and Ben chat with Bluesky COO Rose Wang about how the social media platform is rethinking social media through a more decentralized model. They discuss its rapid growth, reputation as a politically charged space, and the challenge of turning a utopian vision into a real business. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google , check out ThinkwithGoogle.com. Find us on X: @semaf...

Apr 10, 202639 min

Joanna Stern on quitting the Wall Street Journal and building a media business with AI

Tech journalist Joanna Stern joins Mixed Signals to discuss leaving The Wall Street Journal after more than a decade to launch her own venture, “New Things,” and what it really takes to bet on yourself in today’s media landscape. Max and Ben ask how she’s using AI as a “co-founder,” and what she learned from immersing herself in artificial intelligence for her new book, I Am Not a Robot. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think ...

Apr 03, 202640 min

Michael Lynton on the infamous Sony hack and learning from his mistakes

Former Sony Entertainment CEO and current Snap Inc. Chairman Michael Lynton joins Mixed Signals to revisit the decision that led to one of the most consequential hacks in history: approving The Interview , the Seth Rogen–James Franco comedy that provoked a cyberattack from North Korea. Max and Ben ask why he broke his own greenlight process, and how he managed the fallout as private emails were leaked and careers were upended. They also dive into Lynton’s new book with Josh Steiner, and why he w...

Mar 27, 202642 min

The Twitch creators explaining the news to Gen Z

Douglas Scott Wreden and Aiden McCaig of the Lemonade Stand podcast join Ben and Max to explain how they turned gaming audiences into a loyal following for business, tech, and politics—and what it says about the future of media. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media Find us on X: @semaforben , @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com...

Mar 20, 202633 min

Introducing: The CEO Signal

Introducing The CEO Signal, a new show from SEMAFOR hosted by Penny Pritzker and Andrew Edgecliffe-Johnson. In each episode, they sit down with global CEOs to discuss the moments of judgment that define leadership — how they interpret the forces shaping their industries, weigh difficult choices, and make decisions when the stakes are high. The CEO Signal builds on the SEMAFOR's CEO Signal newsletter, the briefing read by many of the world’s leading chief executives, bringing those insights into ...

Mar 19, 202633 sec

Jeffrey Goldberg on "SignalGate," Trump's charm offensive, and why The Atlantic is winning

Atlantic editor-in-chief Jeffrey Goldberg joins Mixed Signals on the one-year anniversary of the scoop known as "Signalgate" — when he was accidentally added to a top-secret Trump administration group chat. Max and Ben ask if anything actually changed after the scandal, how Donald Trump reacted to the story, and why the president invited Goldberg to the Oval Office afterwards. Goldberg also talks about falling out with Benjamin Netanyahu, The Washington Post’s struggles under Jeff Bezos, and why...

Mar 13, 202648 min

Hasan Piker on streaming all day, his relationship with Zohran Mamdani, and the lefty media machine

Twitch streamer Hasan Piker joins Mixed Signals for a wide-ranging conversation about what it means to be the internet’s most prominent leftist streamer. Max and Ben ask him about the scale of his audience, the grind of broadcasting seven days a week, and whether constant livestreaming changes the way he thinks. Piker also talks about collaborating with Democratic politicians like Zoran Mamdani, and dialing back his rhetoric as he edges closer to real political power. Sign up for Semafor Media’s...

Mar 06, 202647 min

Introducing: Compound Interest from Semafor Business

A note from Ben Smith: If you're listening to Mixed Signals ' coverage of the radical changes to the world of media, I think you'll really enjoy Semafor's newest show, Compound Interest from Semafor Business, that casts a light on how pressure from technology and from Wall Street is radically shifting virtually every business. On Compound Interest, our brilliant colleagues Liz Hoffman and Rohan Goswami are talking to people at the front lines of those changes — starting with Uber CEO Dara Khosro...

Mar 03, 20261 min

Deborah Turness on bias, the BBC, and the future of public media

Former BBC News boss Deborah Turness joins Mixed Signals for her first public interview since resigning amid a controversy over an editorial mishap involving a Donald Trump speech. She talks about whether the BBC is truly impartial, how she handled newsroom blind spots around rising populist movements like the UK's Reform party, and why she believes public media can survive a polarized age. The interview was recorded at Semafor’s Trust In Media summit, which can be watched in full on Semafor’s Y...

Feb 27, 202636 min

Jake Sullivan and Jon Finer on turning foreign policy into a podcast

Former National Security Advisor Jake Sullivan and Deputy National Security Advisor Jon Finer join Mixed Signals to talk about their leap from the Situation Room to the podcast studio. They explain why they started The Long Game, what they learned about media while running US foreign policy, and how the war in Ukraine became as much an information battle as a military one. The conversation ranges from Gaza and Al Jazeera to AI-generated propaganda, reactions to the Munich Security Conference, an...

Feb 20, 202648 min

Rolling Stone scion on investing in ‘Track Star’ and the anti-algorithmic future of music media

Gus Wenner, chairman of Rolling Stone and son of the magazine’s legendary founder, has spent years balancing the brand’s print heritage with its digital transformation. On this week’s Mixed Signals, Ben and Max talk with Wenner about his new holding company, Wenner Media Ventures, and why he thinks algorithms disrespect audiences. They also discuss the venture’s investment in the hit video series Track Star , his defense of Rolling Stone’s most provocative journalism, and his potential future me...

Feb 13, 20261 hr

Marketing pro Tariq Hassan on how McDonald’s embraced its Donald Trump drive-thru moment

When now-President Donald Trump decided to put on an apron and serve customers at a McDonald’s drive-thru on the 2024 campaign trail, it put Tariq Hassan, then McDonald’s chief marketer, in a tight spot. On this week’s Mixed Signals , Ben and Max sit down with the former Golden Arches CMO to discuss the Trump episode, why he thinks ad makers should engage with journalists, and what goes into a good celebrity Super Bowl ad.

Feb 06, 202654 min

Heated Rivalry & 'Big C' Canadian Content, with Bell's Sean Cohan

A year into Hollywood’s heralded vibe shift, as major production companies in the US have increasingly catered to broader or more conservative tastes, a gay Canadian hockey romance was not an obvious choice to become a hit. On this week’s Mixed Signals, Ben and Max bring on Bell Media CEO Sean Cohan to unpack the success of Heated Rivalry and explain how it became an overnight cultural sensation. Cohan also talks about Bell’s strategy of using licensing deals to reach new audiences, the enduring...

Jan 30, 202653 min

Freakonomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Stephen Dubner has spent 20 years proving that things aren't what they seem—and now he's not so sure that's always true. The co-creator of Freakonomics and host of one of podcasting's most enduring shows joins Ben and Max to talk about why he never sold to Spotify, how The New York Times shifted from telling readers things to telling them what to think, and his new self-funded TV experiment that's "like laundering podcast money." Along the way, Dubner explains how he accidentally got sucked into...

Jan 23, 202653 min

Undersecretary Sarah Rogers on free speech, Europe’s tech crackdown, and the internet she misses

Sarah Rogers, the State Department’s undersecretary for public diplomacy, joins Mixed Signals for a wide-ranging conversation about free speech, tech regulation, and why she’s been rattling the patience of some European governments. Max and Ben press her on confronting Europe over X, the Digital Services Act, and online speech — including accusations that she’s carrying water for Elon Musk and the far right. Rogers traces her worldview back to the early internet, Gawker comment sections, and Fir...

Jan 16, 202653 min

Justin Smith and Ben Smith on Semafor's next chapter

Semafor CEO Justin Smith joins Mixed Signals for a candid discussion about why the digital media company raised $30 million late last year, and how it reached profitability in just three years. Max asks Justin and Semafor editor-in-chief Ben Smith about the company’s $330 valuation, the company’s planned investment in the Gulf and East Asia, and what it takes to build a modern media company in 2026. Justin and Ben reflect on lessons from earlier eras of digital media, and the triumphs and mistak...

Jan 15, 202640 min

Ryan Lizza on Olivia Nuzzi, RFK Jr, and the Substack-ification of a scandal

Media veteran Ryan Lizza joins Mixed Signals for a raw, sprawling conversation about why he chose to publish an eight-part (and counting) Substack series responding to the most personal and public crisis of his career. Max and Ben press him on whether this was ever just a breakup story, why he believes the real scandal involves RFK Jr. and journalistic failures, and how Substack gave him the only viable way to tell the story in the first place. Lizza reflects on leaving Politico, burning bridges...

Jan 09, 202655 min

Kevin O’Leary on playing the villain and turning attention into power

Shark Tank’s Kevin O’Leary joins Mixed Signals to talk about his buzzy turn as a ruthless tycoon in Marty Supreme — and how it felt playing a fictionalized version of himself. Max and Ben dig into what lessons he took from working with Josh Safdie and Timothee Chalamet, why Mark Cuban isn’t on Shark Tank anymore, and why he believes movie theaters aren’t going anywhere. They also talk about O’Leary’s media omnipresence, how his defense of Trump helped him influence the Republican tax bill, what ...

Jan 02, 202645 min

TikTok Stars on the Politicians Begging Them for Exposure

What happens when TikTokers replace TV hosts and interviewers, and presidential candidates start begging to be on their shows? Brian Reed sits down in a Brooklyn wine shop with four of the internet’s biggest creators: Caleb Simpson, who gets people on the street to take him up to their apartments; Julian Shapiro-Barnum who interviews kids on Recess Therapy; Anania Williams of the LGBTQ quiz show Gaydar ; and Jack Coyne, host of the music game show Track Star . Their videos reach more people than...

Dec 30, 202538 min

What actually mattered in 2025, with Janice Min and Emily Sundberg

The Ankler’s Janice Min and FeedMe founder Emily Sundberg join Mixed Signals for a candid roundtable lookback at a disorienting year in media. They sound off on everything from YouTube’s domination, to the Charlie Kirk saga, and the increasingly niche areas of coverage for newsletters. Max and Ben also ask about Substack’s evolution, creator economics, and what media moments might be top of mind for 2026. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media Fo...

Dec 26, 202535 min

Instagram's Adam Mosseri on algorithms, AI slop, and how to beat TikTok

Head of Instagram Adam Mosseri joins Mixed Signals to talk about what Instagram actually is in 2025, and what it isn't. Max and Ben ask about the platform’s new move onto TV screens, the dominance of Reels and DMs, and whether “everything is becoming television.” Mosseri also explains how the company is competing with TikTok and YouTube, and whether "AI slop" is a legitimate concern for social media feeds. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media F...

Dec 19, 202545 min

Andy Richter on Late Night’s decline, “Dancing With the Stars,” and new media

Comedy veteran and longtime Conan O’Brien sidekick Andy Richter joins Mixed Signals for an existentially funny conversation about surviving three decades in entertainment. Max and Ben ask Andy about how he became late night’s most adaptable performer, whether he ever worried about becoming “the next Ed McMahon,” and why acting work has become so elusive in Hollywood. Andy also talks about the decline of late night as a cultural force, and how “Dancing With the Stars” accidentally turned him into...

Dec 12, 202542 min

David Remnick on 100 years of the New Yorker, Netflix stardom, and why Trump was late to meet him

The New Yorker’s longtime editor-in-chief David Remnick joins Mixed Signals for a candid conversation about a new Netflix documentary about the magazine, and the New Yorker’s past, present, and uncertain future. Max and Ben ask Remnick how a century-old institution adapts to the digital age, and about what he’s learned from nearly three decades on the job. Remnick also reflects on magazine subscriptions models, Max's reporting about who should take his job , and why he’s grateful he never joined...

Dec 05, 202544 min

Trump’s war on public media, with PBS CEO Paula Kerger

Paula Kerger, the chief executive of America’s public broadcaster, joins Mixed Signals at a moment when public broadcasting is facing its most existential threat in decades. Max and Ben ask her about the political onslaught from the Trump administration and Congress, and what losing federal support will mean for hundreds of local stations. Kerger makes the case for kids’ programming, and spars with Ben about the relevance of broadcast television in the first place. Sign up for Semafor Media’s Su...

Nov 28, 202536 min
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