Improve Your Referral Strategy with Crystal Ellison, CD Dents
Episode description
Have you been on the unfortunate side of getting a dent in your car? Do you let it be or Google your best options to fix it? Today’s podcast guest hopes you don’t just leave the ding and instead ask around. Chances are a friend, or family member will refer you to CD Dents.
Welcome, Crystal Ellison of CD Dents. Crystal and her husband Duane own and operate a 5-star Google rating paintless dent removal business. Crystal has been in the car business for an impressive 24-years and was the first woman in the country to receive her Master Gold Certification.
Today William Zank and Crystal talk about referrals. Referrals are the most valuable form of marketing, and Crystal shares some tips on how CD Dent goes about intentionally building its referral pipeline. 90% of CD Dents business is from referrals. This episode is for you if you are in a niche business looking to deepen engagement with your client base. Tune in to find out how she views customer service and how to build her main marketing source – her referral pipeline.