Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode (an Oldie But Goodie) , she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners. We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what...
Nov 25, 2025•1 hr 35 min
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. (It's an Oldie But Goodie!) I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical in...
Nov 11, 2025•1 hr 22 min
On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – without feeling overly salesy. We talk emails that actually gets replies, simple segmentation that doesn’t take up your entire week, and the tiny edits that make one email feel impossibly personal. We also get into experimenting (even with a small list), writing that sounds like you (not a template), values-led marketing, and staying consistent when life ge...
Oct 28, 2025•59 min
Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then ...
Oct 14, 2025•1 hr 15 min
Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. (This episode is an oldie but goodie!) Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her company’s revenue. Find the transcript of this episode on my site, emancopyco.com/podcast Links fro...
Oct 01, 2025•1 hr 29 min
This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast). Jess, Cindy, and I talk about: Why I don’t want employees (at least for now), and how I intentionally built a team of contractors How I manage client relationships and quality control with multiple writers The real numbers behind how I price our services and pay my...
Jul 22, 2025•51 min
Today’s episode is a little different because the mic’s turned on me . This conversation was originally recorded for Sonia Thompson’s Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too. Sonia and I talk about what it really means to plan inclusive business events – especially for people who identify as being underrepresented or underserved communities. I share my personal experiences as a visibly Muslim woman who doesn’t drink alcohol or eng...
Jul 07, 2025•44 min
Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!) In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous...
Jun 17, 2025•51 min
Today, Steve's answering questions about – When a podcaster can take the leap and build a paid product/service The calling yourself a 'freelancer' vs 'business owner' debate Steve's process around subcontracting and hiring other freelancers to work on projects with him Links: Get the transcript here Listen to Steve's Mistakes That Made Me interview: Putting All Your (Client) Eggs in One Basket Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mis...
Jun 03, 2025•34 min
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this Oldie But Goodie convo, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he lea...
May 22, 2025•1 hr 45 min
This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!) Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be ...
May 06, 2025•1 hr 28 min
It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!) Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Note: this episode was recorded in 2024. Loving the podcast? Support the show and leave a rating or review here: https://rate...
Apr 22, 2025•1 hr 12 min
If you loved my first interview with Belinda Weaver back in 2022 ( Going and Growing Too Slow ), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally. Links from this episode: Belinda Weaver Hot Copy podcast Get The Email Rules : Eman's FREE 35-minute email class Get the transcript here Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get ...
Apr 08, 2025•26 min
This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to email expert and offer valuable advice on finding your perfect email style (including how to use my nifty quiz!) We also cover repurposing content, making the most of email blocks, and growing your email l...
Mar 25, 2025•53 min
I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave. Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek The pop-up Slack community opens THIS Friday. See you inside? :) (Get the unedited transcript for this episode here ) Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get the BTS scoop on how this podcast i...
Feb 25, 2025•16 min
I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me. I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t, and how those lessons shaped the plan I’m putting into action this time. I break down how I’ve set my finances, outlined my goals, and hired an inc...
Feb 14, 2025•50 min
I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz. Links from this episode: Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Start your free trial with I...
Jan 31, 2025•36 min
It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025. This episode is both a reflection on 2024 and a roadmap for what lies ahead. Enjoyyy! Get the transcript at emancopyco.com/podcast Links for this episode: Building my ...
Jan 17, 2025•1 hr 32 min
Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals? We can relate! Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-ticket coaches. We talk about the importance of trusting yourself, the pitfalls of feeling like your coach...
Dec 24, 2024•1 hr
In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business. Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency. She shares insights on defining personal success, making difficult decisions, and integrating values into business operations. Our convo highlights the importance of creating a life-centric business model and the challenges ...
Dec 13, 2024•1 hr 10 min
TRIGGER WARNING: mention of pregnancy. In this episode, I'm answering your questions! I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more! And, if you're not following me anywhere else, I also share a big surprise. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Take my brand new email quiz and find out your perfect newsletter style! >> https://emancopyco.com/quiz Being Boss Pod...
Nov 26, 2024•55 min
(PSA: I’ve got a cold so excuse my voice!) 😆 Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs. Martha opens up about the systemic failings in recognising neurodivergence in women and girls, and the importance of building a business and life tailored to h...
Nov 12, 2024•1 hr 17 min
Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trial Head over to see ALL the tools I love: https://www.emancopyco.com/recommended-tools And check out: Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLE VideoAsk: www.videoask.com/ref/ktuwie11a9 Senja: https://senja.io/?via=eman50 Butter: https://butter.cello.so/OIHjpOvCEKA Kit (formerly ConvertKit): https://www.teachery.co/limited-time?a=T2ggAfDr Get the ...
Oct 22, 2024•22 min
Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services. This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;) Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trial After your 7-day $1 trial, membership is just $11 a month. Cancel anytime. Get the transcript for this episode here Loving the podcast? Support the show and leave a rating or ...
Oct 08, 2024•38 min
Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot. In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing. 00:00 Introduction 05:0...
Sep 24, 2024•1 hr 26 min
In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection. Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. Listen for an inspiring conversation about transforming setbacks into growth and success. Links from the show: Liz Mosley’s website: https://www.lizmosley.net/ Liz Mosley on Instagram: https://www.instagram.com/lizmmosley...
Sep 11, 2024•1 hr 23 min
It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share the how, why, and who of it all, and I also dish on the total costs. You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from it all. Check out the new emancopyco.com for more information on me, my team, and how to work with us. 00:00 Introduction 08:37 What's changing 17:20 ...
Aug 30, 2024•1 hr 18 min
It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Behind the scenes of Mistakes That Made Me: emancopyco.com/bts More o...
Aug 13, 2024•39 min
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity. In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to othe...
Jul 30, 2024•1 hr 2 min
Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi , the founder of Sisters in Business, the largest organization in the UK dedicated to inspiring, connecting, and elevating Muslim women in business. Jennifer ser...
Jul 15, 2024•54 min
