If you loved my first interview with Belinda Weaver back in 2022 ( Going and Growing Too Slow ), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally. Links from this episode: Belinda Weaver Hot Copy podcast Get The Email Rules : Eman's FREE 35-minute email class Get the transcript here Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get ...
Apr 08, 2025•27 min
This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to email expert and offer valuable advice on finding your perfect email style (including how to use my nifty quiz!) We also cover repurposing content, making the most of email blocks, and growing your e...
Mar 25, 2025•54 min
I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave. Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek The pop-up Slack community opens THIS Friday. See you inside? :) (Get the unedited transcript for this episode here ) Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get the BTS scoop on how this po...
Feb 25, 2025•17 min
I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me. I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t, and how those lessons shaped the plan I’m putting into action this time. I break down how I’ve set my finances, outlined my goals, and hired ...
Feb 14, 2025•50 min
I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz. Links from this episode: Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Sta...
Jan 31, 2025•36 min
It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025. This episode is both a reflection on 2024 and a roadmap for what lies ahead. Enjoyyy! Get the transcript at emancopyco.com/podcast Links for this episode: Building my ...
Jan 17, 2025•2 hr 32 min
Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals? We can relate! Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-ticket coaches. We talk about the importance of trusting yourself, the pitfalls of feeling like your...
Dec 24, 2024•1 hr
In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business. Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency. She shares insights on defining personal success, making difficult decisions, and integrating values into business operations. Our convo highlights the importance of creating a life-centric business mo...
Dec 13, 2024•1 hr 10 min
TRIGGER WARNING: mention of pregnancy. In this episode, I'm answering your questions! I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more! And, if you're not following me anywhere else, I also share a big surprise. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Take my brand new email quiz and find out your perfect newsletter style! >> https://emancopyco.com...
Nov 26, 2024•55 min
(PSA: I’ve got a cold so excuse my voice!) 😆 Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs. Martha opens up about the systemic failings in recognising neurodivergence in women and girls, and the importance of building a business and life tailor...
Nov 12, 2024•1 hr 17 min
Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trial Head over to see ALL the tools I love: https://www.emancopyco.com/recommended-tools And check out: Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLE VideoAsk: www.videoask.com/ref/ktuwie11a9 Senja: https://senja.io/?via=eman50 Butter: https://butter.cello.so/OIHjpOvCEKA Kit (formerly ConvertKit): https://www.teachery.co/limited-time?a=T2ggAfDr Get the ...
Oct 22, 2024•22 min
Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services. This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;) Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trial After your 7-day $1 trial, membership is just $11 a month. Cancel anytime. Get the transcript for this episode here Loving the podcast? Support the show and leave a rating or ...
Oct 08, 2024•38 min
Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot. In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing. 00:00 Introductio...
Sep 24, 2024•1 hr 26 min
In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection. Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. Listen for an inspiring conversation about transforming setbacks into growth and success. Links from the show: Liz Mosley’s website: https://www.lizmosley.net/ Liz Mosley on Instagram: https://www.instagram.c...
Sep 11, 2024•1 hr 23 min
It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share the how, why, and who of it all, and I also dish on the total costs. You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from it all. Check out the new emancopyco.com for more information on me, my team, and how to work with us. 00:00 Introduction 08:3...
Aug 30, 2024•1 hr 18 min
It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Behind the scenes of Mistakes That Made Me: emancopyco.com/bts ...
Aug 13, 2024•39 min
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity. In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to othe...
Jul 30, 2024•1 hr 2 min
Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi , the founder of Sisters in Business, the largest organization in the UK dedicated to inspiring, connecting, and elevating Muslim women in business. ...
Jul 15, 2024•54 min
Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on it. While she waited to perfect the site, other content creators jumped on the same idea and ran with it. That mistake led her to really think ab...
Jul 01, 2024•1 hr
It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever. Check it out. Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get the BTS scoop on how this podcast is made in this bonus episode: https...
Jun 18, 2024•10 min
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners. We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look ou...
Jun 04, 2024•2 hr 35 min
Today, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for just $1. Yes, $1!! Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May. Hope to see you in there! :) Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get the BTS scoop on how this podcast is made in this bonus episode: https:...
May 21, 2024•26 min
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury. Together, we examine h...
May 07, 2024•1 hr 22 min
It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things. Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts Work wi...
Apr 23, 2024•1 hr 12 min
We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right . Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo. I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cleaning, making unsubscribing easy, maximising subscriber engagement, nurturing subscribers, and send...
Apr 09, 2024•1 hr 9 min
Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from. In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics. Mai-kee also shares her personal transition from people-pleaser to trauma-conscious leadership coach, and how we can create healthy relationships and boundaries w...
Mar 26, 2024•2 hr 46 min
Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team. We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage. Gloria shares how investing in her team, focusing on personal growth, and fostering a positive remote work environment have revolutionised her approach to business. Follow Gloria on Instagram...
Mar 12, 2024•1 hr 15 min
When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider. In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!) WANNA JOIN LIKE A BOSS? Like a Boss (my 12-week live business programme for online service providers) is now open for enrollment! To get the details or to save your spot, ch...
Feb 27, 2024•1 hr 4 min
This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help! I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and scripting engaging discussions, and so much more. I share my reflections on the first two seasons, my new partnership with HubSpot, how the podcast is going...
Feb 13, 2024•40 min
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this conversation, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he learned from ...
Jan 30, 2024•2 hr 45 min
