Hyperfocus: Neurodiversity initiatives — Branded lip service or real progress?

At work, neurodivergent people face a bunch of different hurdles — stigma, burnout, firings, higher unemployment rates, and more. 

In recent years, all kinds of businesses have begun various types of neurodiversity initiatives. On the surface, these initiatives are supposed to foster inclusion and make working better for everyone.

But host Rae Jacobson wondered: Do these initiatives actually do anything, or are they just good marketing? 

She put the question to Rachel Lowenstein, a brand consultant and content creator whose job involves working with business leaders to make workplaces more inclusive.

Rachel explains how these efforts can create positive change and aren’t just neurowashing (think greenwashing, but for neurodiversity inclusion). And she also shares why these efforts are personal for her as a woman with autism. 

Related resources

• 5 ways you can help your workplace be more inclusive
• Survey reveals workplace stigma for neurodivergent employees
• What is neurodiversity?

Timestamps

(4:11) How to make people relate to neurodiversity

(11:18) The curb-cut effect: What helps me can help everyone

(14:50) What does a neuroinclusive retail job look like?

(20:39) Why a larger community is a stronger one

To get a transcript of this show and check out more episodes, visit the Hyperfocus podcast page at Understood.org

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Understood.org is a nonprofit organization dedicated to empowering people with learning and thinking differences, like ADHD and dyslexia. If you want to help us continue this work, donate at understood.org/give