Want 100 New Email Subscribers in 7 Days? Here's How.

So building a strong email list is really crucial towards helping to achieve your mission . Hey there , you're listening to the Missions to Movement podcast and I'm your host , dana Snyder , digital Strategist for Non-profits , and founder and CEO of Positive Equation . This show highlights the digital strategies of organizations making a positive impact in the world .

Ready to learn the latest trends , actionable tips and the real stories from behind the feed , let's transform your mission into a movement . Welcome to Missions to Movements , the podcast dedicated to empowering nonprofit organizations with digital marketing strategies to drive impactful change .

If you have found yourself here and you are not a nonprofit , this episode particularly can work for anybody who is looking to boost up your email list looking towards the end of the year .

If you're looking to grow your emails with some new subscribers , this is going to be very relevant for you , because I am diving into one of my favorite topics that will help you generate 100 emails in just seven days , and that is the use of meta ads , aka Facebook and Instagram ads , to really help level up your email marketing game . So let's dive in .

And now , before we jump into the specifics , let's take a quick pause , quick moment , to understand why email marketing is a vital tool for you .

So , while social media and other platforms definitely play a significant role in spreading your message , email really allows you to establish those personal connections , build lasting relationships and mobilize your community for action . When someone has said yes , they've opted in to your emails , it likely means that they want to hear from you , right ?

So building a strong email list is really crucial towards helping to achieve your mission . So , in advance of giving season , I am hosting a challenge 100 emails in just seven days . In September , you will get access to my step by step lead generation ads course that you get access to immediately .

Plus , in September , I'm doing three live one hour calls for support with your strategy reviewing your ad creative , your ad performance , getting them up and running , you name it . So if running ads has felt daunting , or if you just wish that you had somebody in your corner to really help provide insights and feedback , this is , for you .

The challenge will be limited to a small group to really provide personalization . So if you're interested , head on over to positive equationcom and right at the top of the page just click challenge accepted to join us .

Now , in this episode , as I promise , I'm going to break down and let's explore the step by step process of doing just that and generating 100 emails in just seven days using meta ads . All right , step number one no pads . Get them ready . Step number one is identify your target supporters , the people that you want to reach these ads . This is the first step .

You need to consider the demographics , their interests and their motivations of the individuals who really align with your nonprofit's mission .

Now , if you can understand the audience's needs and their aspirations , this will help you create a highly targeted Facebook ads that will resonate with them , which seamlessly goes into step two , which is creating a compelling offer , aka a lead magnet .

Now , nonprofits have a unique advantage when it comes to creating a really compelling offer , whether it's a downloadable resource or exclusive access to educational materials . You want to craft an offer that aligns with your organization's mission and provides value to your target audience . In episode 50 , I shared an example of this .

It was a case study of an organization . They were a school and they created a kids Halloween like stencil coloring book . And then in December , for the holidays , they created a short recipe book as two free downloads in exchange for emails . So they thought about okay , these align with our mission .

We're a school , something to color , something aligns with what they're doing and they're providing value to their target audience of Parents , of families , right ? So you want to make sure that , again , it aligns with your organization , who you are , and something that's of value to the target audience that they might want .

With the ads that the school ran , they were getting leads for less than 50 cents , which is incredible . So you can always test Asking people to join your mission by signing up for an email list . So if you're like I don't know what lead magnet could work for us a in the challenge , I'm happy to brainstorm and come up with one with you .

But if you just wanted to send people to your email list , you want to make sure that your copy in your ad is really compelling , not just sign up for our newsletter , because that's not usually super successful , right ?

People want to usually sign up for something to show that they're part of a community that they're helping make something happen , so make sure that comes across in your copy . Now step three and this is a big one . You need to determine if you want to run on Facebook and or off Facebook ads .

If You're sending people off Facebook to sign up to your website , you need to develop a dedicated landing page that showcases the offer , that Lead magnet exchange , or it can be just the form to sign up for the newsletter .

If you want to make sure that it's easy To sign up and that visually it matches your ad when it comes to the imagery and the colors , if we're taking somebody from an ad and Sending them to a page that looks nothing like the ad that you just created , if the copy is nothing like the same , if the images Don't match , are going to be confused and wonder am

I in the right place ? Also , don't put any other call to actions on that page . I actually don't even recommend having a navigation on that page . It should be mobile , responsive and extremely straight to the point .

If you are keeping people on Facebook using Facebook forms , I , in the form , like to add a few extra form fields to ensure that I'm getting quality leads and not like bot spamming people on there . These leads tend to cost less , since they're not having to leave the platform .

Okay , so in this case , when somebody fills out a form on Facebook , I recommend not just giving them the lead magnet right away and having them download it .

I recommend having an email ready to go that's automated with the free resource , so after they enter in their contact information , then the email hits the inbox and then you can put in the form like check your inbox for the download , and you can do this Really easily using something called date beer Z , a , p , I , e , r , date beer to connect your Facebook

form to your email provider . It's essentially an if this , then that kind of thing . And if you're like Dana , what are you talking about ? And if you're more of a visual learner like me , I would love to see you in the hundred emails in seven days challenge in September . I run through all of this with you .

You can register again at my website and we do it together positive equation , calm , and you can register All right , seven before . So we've decided what kind of ads we want to run . We know what our lead magnet is . We know who our audience is . Now we want to craft persuasive Facebook ads .

Okay , now we want to capture the attention of potential supporters and subscribers , so we want to utilize impactful imagery or video , compelling ad copy and an engaging call to action to encourage the click-through to your landing page or for them to fill out that form .

I Recommend using Facebook's advantage plus creative option , so they are working behind the seams to optimize the performance of Multiple pieces of copy that you give them , multiple images , that you give them and you really allow meta to do the testing for you . So with that , you're like great , I've got my copy , I've got my images and my videos .

Now step five you want to set up your Facebook ad campaign . So you want to do this through setting up your ad campaign using ads manager . If you do not have ads manager , you want to get that set up for your organization . So just Google , business dot , facebook , comm and you can get that set up .

You're going to go through and define your campaign objective , which is going to be lead generation . That's what you want to select , whether you're doing a Facebook form or sending people to your website .

You want to set your budget and I recommend and this is what I'm recommending for the challenge to a minimum of $300 total or over seven days to see a hundred leads .

Now it could be much less than that and you can always adjust , but I'm going off of just the industry standard of what I've been seeing right now and how much leads are costing , but again it could be much less right , I said it was 50 cents for the organization , so this would get you $300 , would get you much more than a hundred leads .

So again , you just need to look at what's happening on your end , look at the stats , and then you're gonna want to select targeting options for your audience . So are you trying to target your existing audience that you just might not have emails for , or do you want to go after a cold audience ? And you can always do both .

You can set up multiple campaigns and test both . So you optimize your campaign For leads , either with the form or sending people to your website . And then you're gonna want to start to leverage the Facebook pixel if you're sending people to your website , to track the performance of your ads , which leads to step number six , which is monitor , analyze and optimize .

Here's what I want you to remember if you are using Facebook forms . Facebook is able to monitor all of that data Accurately , because no one left their platform . However , if you are going to be sending people to your website which I'm not saying to not do I think it's smart to test both ads .

If you're sending them to your website , you want to double check your CRM or your email provider .

And , just caveat , make sure that you create a separate audience segment here so that you can specifically see the audience that's coming directly from this form for you and so you can automate email funnel , because you know where they came from , because you want to be able to check to see if the numbers in Facebook are accurate .

Oftentimes and this has happened with me too there's more people converting , but because of the privacy settings , facebook just can't see everything , so your results and ads manager might not be completely accurate .

Now , I'm not saying it's usually like super , super off , but I've definitely seen it where , let's just say , I had 50 leads show up in ads manager and I really had 57 or 60 . That still makes a big difference when it comes to the reporting of the spend on leads , right ? So you want to continuously monitor the performance of your campaign .

You want to track your metrics , such as the click-through rate , conversion rates and cost per lead . And then you want to identify are there any under performing ads or

or audiences and make those data driven adjustments is what I like to call them to really improve your campaigns effectiveness right . So testing and optimization are key to success here . So there you have it super quick , nuts and bolts , step-by-step guide to generating a hundred emails in just seven days using Facebook ads .

If you want guided help here , right through setting up your campaigns , head to positive equation comm to sign up for my challenge in September . It's 299 and that includes my grow your support list course that you can access immediately and three live calls with me in September .

If you have any questions about this , I am more than happy to chat with you about it . Please DM me on Instagram or LinkedIn . And remember Building a quality email list is really important . It's a continuous effort .

It requires consistent optimization and nurturing , but really , by implementing these strategies and putting together leveraging the power of email marketing , I really hope that you can start nurturing a hundred and more people this giving season .

So I hope you found these little ad insights valuable and are ready to apply them to your digital marketing efforts and , until next week , keep on moving forward on your mission and creating meaningful movements . See you next week . Can you tell I love talking . All things digital to make this show better . I'd be so grateful for your feedback .

Leave a review , take a screenshot of this episode , share it on Instagram stories and tag positive equation with one e so I can reshare and connect with you .