Cracking the Code: How 4 Givebutter Campaigns Dominated GivingTuesday & Reached Their Goals

So think about a goal that is tied to something like why are you asking for X amount of funds ? And lean into that . Hey , there , you're listening to the Missions to Movement's podcast and I'm your host , dana Snyder , digital Strategist for Non-profits and Founder and CEO of Positive Equation .

This show highlights the digital strategies of organizations making a positive impact in the world . Ready to learn the latest trends , actionable tips and the real stories from behind the feed , let's transform your mission into a movement . Hello , hello . We are officially at episode 86 of the Missions to Movement's podcast , and that is extremely exciting .

I am so glad you've joined me here today and I think this is gonna be a pretty fun one . Essentially , I want to kind of rapid fire go through four different Giving Tuesday campaigns on the Give Butter platform and share with you why I love them , what they did that was really creative , what I think worked really well and led to their success .

So at this time Giving Tuesday is on November 28th and right now , at the time of this recording , we are about 103 days out . So final countdown is coming up and I wanted to use this time to hopefully generate some brainstorms and share some really amazing campaigns from the past couple of years .

I always love learning by seeing what others have done right and how can we take a spit on that and make it creative and make hours . So I'm gonna share four examples . Rapid fire I have my baby monitor right next to me a little girl .

She normally takes about 30 minute-ish naps , so we're gonna do this fast and if you start to hear some coo's and cries , you know we're wrapping it up . So before I kickstart , I do wanna say the episode last week with Floyd Jones is incredible . If you haven't listened to that , please do . I mean , he is just .

He has so much amazing positive energy in his soul . Just listen to it . It's just gonna make you feel good . It's gonna make you feel good and expired about all the fundraising you're doing . Get you in the right head space . So listen to that first , and then now I'm gonna dive into some just actual campaign page ideas and strategies .

So before I do that , floyd and I , together are going to be hosting if you know both

of our energies a very dynamic webinar coming up on September , and it's all about five ways to supercharge your year-end fundraising with monthly giving .

Now you know I'm a big component of monthly giving from my monthly giving mastermind program , and so I wanted to share how , on Giving Tuesday , you can really be strategic of asking people to be monthly donors , and I have an example from one of the campaigns of this . But this webinar is going to be on September 13th at 2 pm Eastern time .

There is a link in the show notes to RSVP and essentially what we're gonna be doing is I don't think I need to tell you the importance of recurring giving , but what we are going to do is how you can harness your most dedicated donors and new ones to really create sustainable support all year round , starting with Giving Tuesday .

So we'll talk about the strategies of how you can launch a successful monthly giving initiative , really utilizing the momentum of Giving Tuesday , how that helps with donor retention , financial stability and , of course , the ability for you to plan better in the future . So I will link to that webinar in the show notes . Again , that's September 13th , don't miss it .

Also , when I mention Give Butters Giving Tuesday programs , one of the things that I find amazing about them is that they give back . So Give Butter Give Is Back . This Giving Tuesday is going to be giving back $35,000 . And all you have to do to register for that is Set up a free give butter account , submit your campaign , raise a minimum of $500 to enter .

That's it , and then they're gonna give away Awards , with $1,000 rewards and $5,000 awards . So make sure , if you are using give butter as your platform , this giving Tuesday , submit your campaign . All you have to do is raise a minimum of $500 to enter . Okay , so with that , I am like live on my site .

Going through these right now , I'm gonna give you kind of like cliff notes about what I love about each of them and I will link to each of these campaigns so you can see the visuals and what they actually looked like after this podcast . All right , number one the headline is our Alabama restaurant doesn't charge customers . Meet Drexel and honey bees .

Donations only restaurant . Okay , a , that's super cool . I want to visit this restaurant in Alabama , so bad one thing that immediately stood out to me Not only was it a donations only restaurant , but their sub headline says Donate to fund the restaurants first three months of the new year and feed 4,500 people . This is awesome . I love a specific impact goal .

They know this is happening in November . We want to fund the restaurants first three months . It's time sensitive and they're telling you approximately how many people they feed during a three month time period of 4500 people Awesome .

The other thing I like right at the top is their donate button , and if you've listened to a previous episode of mine that talks about one website conversion that makes a big difference is their donation button does not say donate , it says feed the hungry .

So I love when you can customize a button to have something that's more impactful than just the word donate , something that the person is taking action to do . So the button says feed the hungry . Then , right underneath their headline and sub header , they have a beautifully done video . It's seven minutes long . The thumbnail is awesome .

It says donations only restaurant and it shows the founder right on the front and if you play it it is so beautiful . So they invested or got this donated . I'm not sure this is a high quality video and the storytelling is so profound and they did a beautiful job . Their goal was $10,000 and they reached it .

On give butter , you'll see they raised $7,548 from 39 supporters and y'all . That's an average gift of $193 . You divide that , their city council and their mayor donated the extra to get them to that 10,000 goal , but 7500 roughly was raised on the platform , so that's incredible .

Then when you scroll down , there's an area called the story and they start with food insecurity is still a real problem . So they immediately talk about what's happened ever since COVID , what your donations will allow them to do , which is feeding that 4,500 people in their hometown in Alabama . And then they show you pictures .

They show you pictures of the restaurant . They show you this photo of a handwritten note from somebody who says thank you for the blessing my family of four didn't go hungry today . They talk about who we are . It's a very clear and they share the impact with multiple videos , beautiful imagery . They talk about why their restaurant is donations only .

They share press features . So it's adding credibility . If you would have just come to their site for the first time , they share , like a good morning America video on here , news from ABC . So again , I love this . It's very clear story .

They shared the impact with FAQs and the other thing that's cool on the give better platform , they have something that's like a comment wall when when you make a donation , you can leave a comment and it'll show up on this like scrolling wall . You can add gifts and make it really fun and you can also share campaign updates .

So anytime that somebody donated and left a message , somebody from Drexel and honey bees logged in and Commented back so you can comment back on anything on the wall and they would comment back with a fun gift that says thank you . One time they said on behalf of our founders Thank you for your donation . We greatly appreciate it .

Because of you , will be able to feed so many more . So they go in and they make sure that every single person it's an immediate Thank you to their donation . Just that was awesome . So this is number one . So great job . Love the video . Loved how specific the impact was . Number two also really well done .

This one is Prospector Theater and their goal was $7,000 for our seventh birthday . This was from 2021 . Also love the tie 7,000 , seventh birthday . Anytime you can play on stuff like that . It excites people to help you reach that goal and what they do is they employ people in their theater with disabilities .

So one thing that they wrote and I love this they say through the operation of our movie theater , prospects are paired with jobs that highlight their strengths and passions , or , as we call it , sparkle . So fun . They have another really great video that they shared . It's shorter , it's about two minutes long , and they had an original goal of $7,000 .

And they actually surpassed that by 131% and they raised $9,215 from 46 supporters , which again is an average gift of $200 . So if you're seeing here , the amounts received here are incredible . So when you're thinking about your dollar gifts , don't be afraid to add some of those higher price points . So I thought the video was really clever .

I loved when you go to the story area , they share their successes since opening in 2014 . They talk about we are needed , so what's currently happening now , and they have video .

And then they have these another headline that says we use sparkle , and so they share how kind of their organization works and I just loved how , again , simple , impact , focused and they also had somebody going through the wall of comments making sure to say thank you to everyone who is donating on their page . So that's another great example .

Hey , hey , are you in the process of planning your Giving Tuesday , your end campaigns , events ? I bet you are , and you might be researching some tools to help you make it all happen . You have to check out GiveButter G-I-V-E-B-U-T-T-E-R , and I not only love that .

This is a free , non-profit fundraising platform that empowers millions of change makers to raise more , pay less and give better . But y'all the team there is incredible . Anytime I've worked with a client using their platform , their customer service team is exceptional at responding immediately and doing everything in their power to make sure you succeed .

The platform is so , so easy to use . They provide everything you need , from peer-to-peer fundraising , auctions and events software , a built-in CRM , email and SMS messaging , embeddable donate buttons and donate forms on your website and so much more . And did I mention it's free ? So click the link in the show notes to create a free account today and get started .

The third one this was very cool . This is from Arts Life and the headline is Fill the World with Arts for Life , a digital community mural and Giving Tuesday campaign . So what they are doing is . Their goal as an organization is to bring meaningful arts engagement programs to thousands of young patients and families and hospitals across North Carolina .

So for Giving Tuesday , they had this really creative idea to partner with an artist that does digital murals and essentially you can go to this site that they had created you .

Essentially they had this question of what would you fill the world with and to draw it , and this artist would compile everybody who submitted artwork into a mural , a digital mural piece , and so A that was just very cool . So you would just take a digital marker right and draw your design and give a donation , and they shared down below in their story .

They talk about their , why they talk about what they're doing . For Giving Tuesday , their goal was to raise $10,000 . And then they showcased the finished mural . Now , of course , now that it's done , but they showed progress throughout of the artists that they had worked with .

So I think , gave her time for free of her drawing and integrating everyone's different artwork that was submitted . So very cool . So straight to the point again , really fun imagery . And they had let me go back up they had a $10,000 goal and they raised $8,520 from 46 supporters . Again , $185 gift average .

So so far , between these three campaigns for Giving Tuesday , $185 average , up to $200 average per gift , which is incredible . Let me see if there's anything else . I love the campaign updates on this one . They would say see the final mural , it's completed , and they shared an image with thank yous and they pinned that to the top . Let me see .

They went through . They did a lot of thank yous . This one had a lot of really great comments . They would showcase children doing the artwork . Yeah , just really clever . They would . Some people made you can draw an image instead of putting a gift and some people did that as an art . So , yeah , really cool , I love this one .

So , again , click the link in the show notes to access Fill the World with Arts for Life to check this one out . And then , lastly , okay , this one is the monthly giving program . So this one is Recommit to Community in 2023 with cycles of change seeking monthly sustainers to grow bike access for East Oakland and beyond .

So their goal that they had was to bring in more recurring donations by organizing this sustaining member drive and they wanted to increase . I think they wanted to gain 50 people by the end of the campaign and they were celebrating with a bike club community ride in January of this year . So they talk about the power of consistent and reliable monthly donations .

Allow us to support 10,000 East Bay residents every year . That's incredible . And they're saying this year , with your support , we are focusing on expanding high school internships at the bikery , growing the reach of our bike clubs and upcycle programs and investing in employment and leadership development for local use .

So you know exactly which programs they're fundraising towards . And what was really cool is they had multiple videos that were amazing . Some of them were from news outlets , some were just individual some pretty cool swag incentives and they had ticket sales to their community ride .

So they had the option with their button you could donate and buy tickets to their event . So I thought that was cool . Their community bike ride . It was like a 4.5 mile ride to a picnic area . Then they went it says that you can enjoy sun , sand and yummy burritos before riding back and their monthly giving levels were very creative , very on brand .

They had a cruiser , freewheeler , power pedal and more , which I thought was very clever . And they were sharing even more into their impact numbers with how many bikes they had sold and repaired , individual and family served out of the bikery .

They talked about how many work hours were provided to youth employees and how many students they had taught bike safety and leadership development . So I loved this . They raised $13,207 from 79 supporters another incredible average gift of 167 . And they were looking for monthly sustainers , which they did reach their campaign goal , which was incredible .

So let me see if I can read into here they did , they surpassed it actually , and let me see , yeah , and then they just talked about their ride . So that's pretty incredible . So they reached that goal and , oh , this was fun .

Their language says because of your support , cycles of change will continue to pedal through 2023 , ensuring that our community doesn't get left behind with a flat tire . I mean guys , the creativity and the branding and the language here is amazing . So , again , I love their video . I love the ride and multiple videos .

Actually , they had a very cool sustainer circle levels that they talk about . So if you're somebody who's interested in monthly giving for Giving Tuesday , I would look at kind of what they . But they gave us some swag elements . They had the bike event tickets included in the monthly donation and they were really fun and their feed

in responses . They have some pretty hilarious bike gifts that are worth a venture . There's one with this little girl who she's probably like four and it shows her parallel parking her bike . It's hilarious , anyways . So , yes , that is the fourth one and again , I think the theme for all four of these was they had fun .

They all focus on having very clear headlines , sub headlines , talking about the impact that this event was specifically for . I love the angle of the monthly giving . They all had videos instead of photos in the main header area . They all said thank you to supporters and I think each of them let's see the bike one had 79 . The arts program had 46 .

Oh , that's actually crazy . The theater also had 46 supporters and the restaurant had 39 . And right , these campaigns ranged from 7500 to 13,000 . I think we look at a dollar times these $100,000 plus wins . These campaigns , all of them , let me just see , I think , other than arts for life was very , very close . They were 85% to their goal .

Everybody else reached their goal . So make it something sustainable and I think actually , one of the organizations expanded their goal because they reached it so early . So think about a goal that is tied to something . Why are you asking for X amount of funds and lean into that ?

So , again , I would love to , and we'll go through some of these examples , probably during the webinar , that are focused on monthly giving . So the webinar is on September 13th . Don't miss out . Five ways to supercharge end-year fundraising with monthly giving .

You're going to work so hard for these gifts , why not have them be monthly and add to the sustainability of your organization ? And then , don't forget to sign up . There's a link again in the show notes to sign up for a free GiveButter account and make sure to register for their Gives Back to qualify to win , hopefully , part of that 35K .

Again , it's 1K and 5K awards that they'll be giving out so you can submit your campaign . I hope this was helpful and I will see you guys in the next episode . Can you tell I love talking all things digital To make this show better ? I'd be so grateful for your feedback .

Leave a review , take a screenshot of this episode , share it on Instagram stories and tag PositiveEquation with 1e so I can reshare and connect with you .