How to Build a Mission-Driven Brand (and why you are probably doing it wrong)
Nov 17, 2023•36 min•Ep. 517
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Episode description
How do you build a brand that lasts AND saves the world?
According to Steph and Albert - it all starts with profit.
The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover:
- Why Albert only focuses on hiring for talent not for diversity
- How some businesses tie social impact into their profit model
- Why you can’t check all the “idealism” boxes - and shouldn’t try
- Examples of people and companies that have done this right
- Why having more financial freedom will set you free so you can tackle social impact goals for the long term.
Mentions:
- Patagonia
- Simple Modern
- Aviation Nation
- American Giant
- Morgan's Wonderland
- Tom's Shoes
- Walmart
- Chick-fil-A
Email us -> info@mission.org
Work with us -> https://www.missionsponsors.com/
Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/
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