Are Super Bowl Commercials Still a Good Investment?

Do you remember any of the commercials you saw during Super Bowl LVII? Did any of them influence your opinions or buying decisions? Yeah, we didn’t think so. 

This year, the cost of airing a 30-second commercial during the Big Game was $7 million. But, does it still work? Is it still a worthwhile investment for the businesses that can afford it? 

Albert and Steph debate this topic and talk about other marketing strategies that they’re bullish on for 2023. 

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