Ep. 111: 2023 Marketing & Branding Rundown with the PD Flight Crew

In this episode Ramon and the Mission CTRL flight crew unpack one the most strategic and culturally iconic recent  marketing campaigns that captured the hearts and minds of consumers from Gen Z to Boomers.  By leveraging Snoop Dogg’s personal brand, Solo Stove experienced a surge in its stock price following the news of their collaboration with Snoop.  Solo brands announced their third-quarter earning revealing 176% surge in net income compared to last year.

The year-end Marketing & Branding rundown also included the firing and subsequent rehiring of Sam Altman, the fastest settlement in history, RCS-(Rich Communication Services), The Nothing phone, Shirley Cesar & Red Lobster Commercial, LinkedIn positioning themselves as a home for content creators and Verizon’s Small Business Grant. 

As a champion for small businesses and startups, Peralta Design understands the struggles that entrepreneurs face and that’s why we produce Mission CTRL to amplify their voices and serve as a resource for the audience.

Verizon Small Business Digital Ready offers new grants, more free resources for small businesses application open until Dec 20, 2023

How to apply 

1. Registering on the Verizon Small Business Digital Ready portal. 

2. Completing at least two of the following, in any combination; courses, coaching or community events.

3. Fifty (50) Small businesses that complete the application will be eligible for consideration to receive a $10,000 grant.

Here’s the Verizon Portal: 

Verizon partnered with LISC 

Shirley Cesar Red Lobster Commercial 

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Find Mission CTRL on Anchor, Apple Podcast, Spotify, and our website.

Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture.

Subscribe for weekly branding and entrepreneurial content here!  To learn more about Peralta Design's work visit peraltadesign.com.

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