The Power and Value of Video for Churches A conversation on merits of churches communicating via video, YouTube, and social media wit Garth Holmes. Episode Run Time: 41 minutes Subscribe in iTunes … Download the MP3 … Today churches have a unique and cost effective opportunity to spread their message via video. In this episode (available in audio MP3 above and through iTunes, and in video below), David talks with Garth Holmes where they discuss the power of video as a tool to effectively communi...
Dec 13, 2013
Church Leadership Essentials: What Every Pastor Need to Know A conversation on church leadership, ebook publishing, discipleship and evangelism with Greg Atkinson. Episode Run Time: 36:01 Subscribe in iTunes … Download the MP3 … Are you a pastor or church leader who is struggling to lead your ministry? We all need to develop our leadership skills! In this episode (available in audio MP3 above and through iTunes and in video below), David talks with Greg Atkinson . Greg has been working in minist...
Dec 04, 2013
The Importance of Clear Church Signage in Churches A conversation with Joshua Gordon on the strategic impact of great church signage. Episode Run Time: 36:10 Subscribe in iTunes … Download the MP3 … This is a topic that I think will be very helpful to church leaders as you consider how to properly create signage for your church ministry. We discuss the value of how you convey your branding through your church signage both outside and inside of the building. Joshua doesn’t work with LoudSpeak any...
Nov 04, 2013
The Essentials of Church Communications Episode Run Time: 31:40 Subscribe in iTunes … Download the MP3 … What are the essential elements of effective church marketing and communications? Your challenge as a church leader is to craft your church’s story and to communicate it clearly. In this episode (available in audio MP3 above and in video below), David talks with Tim Peters of Resolute Creative . Tim works with ministries to help them do church communications and marketing better. He and his t...
Dec 14, 2012
Branding and Positioning for Churches Episode Run Time: 30:17 Subscribe in iTunes … Download the MP3 What makes your church different? As a church leader, is your team self-aware enough to understand how to position your ministry within your community so that your uniqueness stands out? In this episode, David talks with Mark MacDonald , the Creative Director for PinPoint Creative Group and they define brand positioning and discuss how a church should manage the process of positioning so that the...
Apr 27, 2012
Keys to Effective Church Event Marketing: Adam Fry Episode Run Time: 33:39 Subscribe in iTunes … Many churches and ministries plan great outreach events – concerts, conferences, seminars, community gatherings, special speakers, and special services. Often church leaders are challenged by the process of effective marketing, promotion, and communication of the event. In this episode Adam Fry , the founder and co-director of Create Conference , a creative communications conference for Canadian chur...
Mar 28, 2012
Reverse-Networking: A Conversation with Matt Whitman Episode Run Time: 26:58 Have you ever wondered how you and your church can better connect with the community of people that live in your neighbourhood? Matt Whitman is the most-effective guy I know in connecting with people – but he doesn’t “network” in the way you might expect. He has created the concept of Reverse-Networking. In this episode Matt will help you discover how to implement reverse networking, use business cards, and leverage Fac...
Jan 20, 2012
Defining Church Marketing: A Conversation with Ralph Poupart Episode Run Time: 36:28 Most church leaders struggle to clearly define and understand what marketing is in the context of church ministry. In fact, “marketing” is often a dirty word in church circles when in reality it is a critical concept to be understood and implemented in order for churches to communicate effectively and reach their communities. In this episode, David and Ralph define what church marketing is and they talk about th...
Sep 05, 2011
A Conversation with Jerod Clark of Church Juice Episode Run Time: 20:42 Subscribe to the MinistryStory Podcast in iTunes… Do you want to practically take your church communications a few steps forward in a very short time? In today’s conversation, Jerod discusses three things that you as a church leader can implement to make your church communications more effective in the next 3-months. Show Notes: MinistryStory Host: David Tonen Podcast Guest: Jerod Clark, Church Juice Resource Whitepaper: Low...
Jun 07, 2011
A Conversation with Steve Fogg, Scott Overpeck, Dave Ingland, and DJ Chuang Episode Run Time: 35:49 Subscribe to the podcasts in iTunes… I had the opportunity to attend the Cultivate 2011 Conference in Huntington Beach, California on May 4th and 5th. On the last day of the conference there was a Tweet-up at a nearby Starbucks and there I recorded a conversation with these four guys. This podcast is a little less structured than they usually are. There was no preset topic. The conversation just f...
May 16, 2011
Episode Run Time: 18 Minutes, 17 seconds Since the day I started recording these Ministry Story church marketing and communications podcasts in January, 2011 – this is the personal episode I have been anxiously witing to share with you. Let me tell you the amazing story of how God re-arranged my life so that I could serve him, serve churches, and church leaders through MinistryStory.com . Show Notes: Please send your comments to David@MinistryStory.com Host: David Tonen MinistryStory.com – Churc...
May 04, 2011
A Conversation with Randy Vaughn of The Marketing Twins Episode Run Time: 29:13 Subscribe to all the podcasts in iTunes MinistryStory Episode 16 is a conversation on Facebook for churches and ministries with Randy Vaughn . Randy and his brother Donny are The Marketing Twins in Dallas Texas and they help small businesses and ministries to use marketing and social media tools to communicate with greater excellence. Today, Randy shares some of his thoughts on where a church should start with Facebo...
Apr 19, 2011
Episode Run Time: 12:01 Discipleship is the process of teaching people to be good students of Jesus’ teachings. David shares his thoughts on how a good discipleship strategy will naturally extend to great church marketing. Show Notes: Comments: please send your comments to David@MinistryStory.com Ministry Story Host: David Tonen Podcast Theme Song: “ Could This Be The End of the Hiding ” by The Contact – used with permission. Purchase the song in iTunes …...
Apr 11, 2011
A Conversation on Web Publishing With Chris Cree Episode Run Time: 27:41 Subscribe to the podcast in iTunes Ministry Story Episode 14 is a conversation on web publishing for churches and ministries with Chris Cree . Chris is the founder of Emmanuel Press , a new website service that helps churches, ministries, and missionaries. David and Chris talk about the importance of churches leveraging technology to communicate the ministry they are doing – specifically, the power of church websites built ...
Apr 04, 2011
A Conversation on Church Branding With Kerry Bural Episode Run Time: 21:16 Subscribe to the podcast in iTunes Episode 13 is the second part of a conversation on church branding with Kerry Bural , The Founder and Principal at The Resonate Group . Kerry will help your church draw the line between his definition of branding in episode 12 to the elements or marketing collateral that most people associate with branding. Kerry compels churches to focus on clarity: “Clarity rules – it is the magic stuf...
Mar 28, 2011
A Conversation With Kerry Bural Episode Run Time: 23:09 Subscribe to the podcast in iTunes Episode 12 is the first of a two-part conversation on church branding with Kerry Bural , The Founder and Principal at The Resonate Group . Kerry clearly defines what branding is – that it is all about connecting with people. Kerry feels very strongly about resonance and shares how churches must realize that every decision they make is a brand decision. Show Notes: Podcast Comments: please send you comments...
Mar 21, 2011
Part 2 Conversation With Anthony Coppedge Episode Run Time: 18:39 Subscribe to the podcast in iTunes Episode 11 is the conclusion of a two-part conversation David has with Anthony Coppedge , Director of Communications at Fellowship Technologies in Dallas, Texas. Anthony talks about the importance of delivering on your message, the value of excellence, consistency, training volunteers, and how to “have a heart” in your ministry . If you did not listen to part one you can get Episode 10 here… Show...
Mar 14, 2011
A Conversation With Anthony Coppedge, Part 1 Episode 10 Episode Run Time: 20:09 Subscribe in iTunes Episode 10 is part one of a two-part conversation David has with Anthony Coppedge , Director of Communications at Fellowship Technologies . Disney is well known for providing an unparalleled experience for their customers. Can a church do the same for their visitors and attendees? Anthony shares his Disney experiences and offers helpful insights on what churches can do to connect with people in th...
Mar 07, 2011
Who Are You and What’s Your Church Voice? Episode Run Time: 19:45 Subscribe in iTunes In podcast episode 9, David Tonen shares some thoughts on the value of the content on your church website. The story you tell about who you are as a church, what makes your ministry unique, and what voice you speak with, are often overlooked elements in the development of a church website. Learn why these critical elements are important and how they will help you communicate your church story more effectively. ...
Feb 28, 2011
A Conversation with Mark MacDonald Run Time: 29:05 Subscribe in iTunes Mark MacDonald is the Creative Director at PinPoint Creative Group. Mark defines what branding is in a way that any church leader can clearly understand. We also discuss the importance of defining target markets and demographics so churches can focus their ministry resources effectively. Get a fresh perspective on the importance of branding your church for maximum outreach! Show Notes: Comments: Send comments to David@Ministr...
Feb 07, 2011
A Conversation with Adam Fry from the Create Conference Run Time: 30:47 Subscribe in iTunes … Adam Fry is the Associate Pastor of Creative Communications at Central Community Church in St. Catherines, Ontario, Canada and one of the organizers of the Create Conference . Create is a creative communications conference designed specifically for Canadian church leaders. We discuss the differences in church culture between Canada and the US and Adam provides details on what the conference desires to a...
Jan 31, 2011
Top 5 Reasons for Using WordPress For You Church Website Run Time: 24:07 Subscribe in iTunes… David Tonen explains the five marketing reasons why a church website should be built on a content management system and specifically WordPress. Show Notes: Comments: Send comments to David@MinistryStory.com Podcast Host: David Tonen Ministry Story Theme Song: “ Could This Be The End of the Hiding ” by The Contact – song used with permission. Purchase the song in iTunes …...
Jan 24, 2011
Talkable: A Conversation with Guy Richards Podcast #5 Run Time: 16:50 Subscribe in iTunes… Guy Richards is the Founder and CEO of Abiah , a Christian branding agency. He shares his testimony and some insights from his new book Talkable. I met Guy recently at a conference and we connected right away as two “marketing guys” who have a real heart beat to help churches communicate better. In this episode you’ll discover some ways to make your church more talkable. One of the most powerful forms of m...
Jan 17, 2011
Insights from a Secret Church Shopper: A Conversation with Greg Atkinson Episode Run Time: 21 minutes, 12 seconds Subscribe in i-Tunes (click here…) Greg shares some of the insights he has gained from churches who hire him to assess their ministry through the eyes of a first-time guest. He will provide you with some excellent things to think about and effective strategies you can implement in your church to make the first-time visitor’s experience a positive one. We discuss the church environmen...
Jan 10, 2011
Branding Faith, a Conversation with Phil Cooke: Episode Run Time: 25 minutes, 25 seconds S ubscribe in iTunes (click here…) This is the “official launch” episode of the Ministry Story Podcast . Today’s podcast is a featured interview with Phil Cooke , of Cooke Pictures in Burbank, California. Phil has helped some of the largest non-profit organizations in the world navigate the recrafting of their brands. We discuss the difference between marketing and branding, the mistakes churches make in the...
Jan 03, 2011
