The benefits of focusing on the Digital User Experience

• "We tend to focus on technology, and so the soft touchy feely becomes secondary. We need to switch that around. We need to start thinking always about how the customers are going to use whatever we provide and then start designing to that." - Lakshmi Ashok

Far too often, organizations put tech first and user experience second. In doing so they build a digital foundation that will steer away users and inevitably lead to patchwork fixes down the line. Lakshmi Ashok is the Vice President of Enterprise Service Management at Leidos. She joins to tell us why focus on DUX is so crucial, where businesses are getting things wrong, and the approaches to take to get it right.

Key Takeaways:

• What DUX is and why it matters
• Why building out a good DUX early is cost effective
• How Leidos is applying their own recommendations