Pepsi Stuff and the Jet
Jun 05, 2019•5 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this week’s Mind of AGP podcast, we’re going back to the 1990s. Pepsi upped the ante in the Coke vs. Pepsi War with Pepsi Stuff. Simple enough: Drink Pepsi, Get Stuff. Simple enough until some genius idiot took them literally and tried to fly off into the sunset in a multimillion dollar jet. Hear the story - and learn why being literal is key in your campaigns.
For the best experience, listen in Metacast app for iOS or Android