The Secret to Improving Your Win Rate: The Right Sales Methodology

In this episode of Talk of the Trade, Michael McNary discusses sales methodology with Paul Butterfield, Vice President of Global Revenue Enablement at Instructure and host of the Sales Enablement Society podcast, “Stories From the Trenches.” 

Tune in to find out:

• The difference between sales process and sales methodology
• How to select the right select the right methodology for your organization
• How to get sales buy-in to implement the methodology
• Why the right sales methodology inevitably leads to a higher win rate