Stop Telling Stories and Start Making Your Business Case
Oct 31, 2023•34 min
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Episode description
Timur Hicyilmaz (co-founder, Insight Revenue) joins us to talk about why it is time to stop focusing on storytelling and start making your business case in order to reach your quota.
Timur shares his perspective as a researcher of B2B sales with ideas for:
- Why so many sales teams are struggling to hit quota these days
- The psychology you need to understand to be successful in economic downturns
- How technology is changing the day-to-day of reps
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