Conversion Rates, Attribution, and Making Decisions in Uncertain Times

Eric Quanstrom (CMO of Cience and host of The Enterprise Sales Development Podcast) joins us to discuss conversion rates and how to approach them in changing times.

Tune in to hear:

• Why conversion rates are a useful KPI - but not always king
• Why not every sales and marketing initiative can be measured
• Common mistakes Eric sees start-ups make in go-to-market strategies

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