Build Brand Trust With Authentic Product Endorsements | Sharon Vinderine
Episode description
#592 What happens when a frustrated mom turns a bad product review experience into a nationally recognized consumer trust brand? In this episode, host Brien Gearin sits down with Sharon Vinderine, founder of Parent Tested Parent Approved (PTPA), to unpack how she built one of North America’s most respected consumer certification programs. Sharon shares how her journey began on tech rooftops, evolved into a game-changing product testing model, and led to over 300 TV appearances including Rachel Ray and Steve Harvey. You’ll hear how she grew a quarter-million tester network, fought against the rise of “awards-washing,” and built a high-integrity business that helps brands earn real trust and families make smarter purchases!
What we discuss with Sharon:
+ From tech founder to mompreneur
+ Inspiration behind creating PTPA
+ The problem with pay-to-play awards
+ How PTPA’s product testing works
+ Building trust with real parent feedback
+ Getting on TV without a PR firm
+ Scaling awareness through media appearances
+ Running a lean, 7-person company
+ Differentiating with authenticity and refunds
+ Impact through $1M+ in product giveaways
Thank you, Sharon!
Check out Parent Tested Parent Approved at PTPA.com.
Follow Sharon on LinkedIn.
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