Why Traditional Marketing Tactics Don't Work - Lisa Manyon- 04-30-2012

Introduce Member #1 - Total Time: 20 Minutes • Featured Member should offer props so the audience can best understand their business. (e.g. their physical product (if they have a product) or a descriptive handout of their service to share with the group, etc). • In 5-7 minutes have the member share the brief history of their business. This information should be relevant to the challenge they are currently facing. Information such as: Why they wanted to start this business? Where their passion for this concept came from? What is their level of success to date? Why did they originally think this product or service would be desirable? Specifically, to whom? • Next, have them show and describe the product or service offered. (the better the visuals, the more interesting their presentation will be to the group). • Ask the member to describe the current challenge they are facing. • Ask the member what they believe the reason for this challenge may be. • Involve the group. Ask the members if they agree with the presenter. Do they see another possible reason for the current challenge? Has anyone in the group experienced a similar challenge? • What possible solutions do individuals have to offer? • Does this solution lead to additional changes – e.g. if it’s a packaging change will that increase the price of the product? • Does the member feel like these suggestions are helpful? In summary, what did the group recommend?