3 Secrets of Naked Marketing with Danny Iny - 10-22-2012

Expert Marketing Educator, Danny Iny, joins Marla Tabaka to discuss the common dilemma that many small business owners face: They are experts in their business but not in how to market their business. Danny explains why marketing at its core is actually simple: It's about aligning what you've got with what people want and then telling them about it. During the show Danny reveals Three Secrets of Naked Marketing, taken from his work, Naked Marketing Manifesto. Danny and Marla also discuss the core principles small businesses must know to compete and thrive in today’s market.