Let’s talk takeaways from CEO Week—one of my favorite weeks of the entire year. I hosted 26 brilliant humans at my home for three days of deep work, real rest, and raw conversations about what it actually takes to lead a business right now. In this episode, I’m walking you through how the week was set up, what we ate, who showed up (yes, even a bobcat), and the four big themes that kept coming up: rest as a requirement, not a reward… the very real now-ness of AI (including coaching clones)… why ...
Jul 20, 2025•16 min•Season 1Ep. 71
Let’s talk about the least sexy but most reliable way to make money online: daily sales activities. If you're in the short-game season (aka you need cash, like now), this episode breaks down exactly what to do—no ads, no funnels, no waiting around for strangers on the internet to “discover” you. Just the kind of relationship-driven selling that builds real momentum. I’ll walk you through the three purposes behind daily sales work, give y
Jul 14, 2025•13 min•Season 1Ep. 70
In this episode, I’m unpacking one of the biggest reasons entrepreneurs sabotage their own success — not because they’re flaky or lack strategy, but because their nervous system can’t handle how slow the long game feels. I dive into the tension between needing short-term cash and trying to build long-term stability, and why confusing the two timelines is what keeps so many people stuck. If you’ve ever asked yourself, “Why can’t I just commit and stay consistent?” — this is the episode you need t...
Jul 08, 2025•12 min•Season 1Ep. 69
Let’s talk about the power of attention—and why it might be the most underrated form of agency you have. In this episode, I share what’s been happening in my quiet time lately (including a moment from Isaiah 6 that wrecked me), what I’ve noticed about my patterns when it comes to truth and rupture, and why attention doesn’t just shape your marketing—it literally shapes your worldview. Whether you’re spiritual, strategic, or both—there’s something here for anyone who’s ever struggled to show up o...
Jun 30, 2025•19 min•Season 1Ep. 68
Let’s get real about the messy middle of writing a book. Spoiler: “Million Dollar Grit” is finally wrapped—but not the way I first imagined. I chopped it down to the raw decade that took me from stay-at-home chaos in 2007 to my first million in 2017, before ClickFunnels days, before Funnel Gorgeous, before DI. Think 15 chapters of war-stories and million-buck lessons, minus the parts I’m still living and processing (privacy, haters, emotional landmines—yeah, those). In this episode I break down ...
Jun 18, 2025•10 min•Season 1Ep. 67
“Someone told me, ‘Julie, you preach niche clarity but don’t follow your own advice.’ They weren’t wrong—but they also missed the bigger picture. This episode is for the multi-passionate entrepreneur trying to figure out where to pitch their tent (and why your niche isn’t what you sell, it’s where you sell it).”
Jun 16, 2025•23 min•Season 1Ep. 66
In this episode, I’m pulling back the curtain on why webinars break down — and it’s not just the tech. I’m walking you through the real fault lines I see over and over again: messy offers, flat hooks, chaotic pitches, weak proof, boring slides, low show-up rates — you name it. Whether you’re launching live or running an evergreen funnel, these are the spots that sabotage results. I’m also sharing how I’m turning this into a full-on webinar support group, so you’re never stuck alone trying to fig...
Jun 11, 2025•12 min•Season 1Ep. 65
Let’s talk about why you shouldn’t be that founder who’s scrambling to “just hire a CMO” when your business is still finding its footing. I share a story about the time I helped build a program for CEOs and marketing directors—only to realize later that outsourcing your entire marketing before you’ve proven your funnel is a recipe for chaos. I’ve been at both ends of the spectrum—building my own company’s marketing at $4 M/year and stepping into the CMO role at ClickFunnels when they were pushin...
Jun 03, 2025•13 min•Season 1Ep. 64
Let’s talk about the moment you want to throw your whole plan in the trash three months after starting it. You know the one. In this episode, I’m unpacking one of my favorite coaching questions: Was the version of you that made this plan stupid? (Spoiler: probably not.) If you keep second-guessing your own strategy, this is the convo you need. I’m walking you through how to tell the difference between a legit pivot and a sneaky self-sabotage loop—plus giving you three checks to make before you s...
May 27, 2025•11 min•Season 1Ep. 63
Ever feel like your sales page or webinar should be working… but it’s just not converting? This might be the missing piece: You’re making a sales argument—but not a marketing one. Today I’m diving into what that means, how to spot it, and why even your best offer needs more than just logic to land.
May 19, 2025•14 min•Season 1Ep. 62
The last two weeks have been a total whirlwind. I just finished my 15th Digital Insiders Mastermind (which was epic - I swear they just keep getting better and better!)... Had a super busy weekend, turned around, and left for New York City to participate in Selena Soo's book launch! She hit the bestseller list for USA Today in just a few days with her book Rich Relationships. Incredible job and her book is a fantastic step-by-step roadmap for building your million dollar network. Today's epi...
May 15, 2025•16 min•Season 1Ep. 61
I did something recently that made me stop and ask… when did “good enough” stop being good enough? It started with chickens (yes, really), but it spiraled into something deeper about business, knowledge, and the way we slowly lose trust in our own lived wisdom. This one’s part story, part gut-check—especially if you’ve been feeling the pressure to constantly optimize everything you already built.
May 01, 2025•15 min•Season 1Ep. 60
Let’s talk about the moment one of my clients called me out for using ChatGPT to help me respond to a high-stakes Voxer message... and why she was right to notice. In this episode, I’m unpacking how I use AI in my business (especially when the stakes are high), why I still write all my own content, and why I don’t judge people who use it more heavily. I’m also breaking down the nuance around what feels authentic vs. what is—and how originality, voice, and intent will always rise to the top. If y...
Apr 22, 2025•14 min•Season 1Ep. 59
Let’s talk about something every coach, consultant, and service provider runs into: the blurry line between a client’s reasonable expectation… and sneaky entitlement. In this episode, I’m breaking down how to tell the difference, why it matters for your energy and boundaries, and how to avoid the resentment spiral that happens when scope creep gets normalized. I’ll share real examples from my own coaching experience (7+ years, hundreds of clients), explain why the energy behind a request is ofte...
Apr 18, 2025•14 min•Season 1Ep. 58
Let’s talk about something most people never say out loud: What if deep down, you believe money isn’t safe? Not because you’re lazy or self-sabotaging—but because you saw what money did to your family. Because money got used to manipulate, control, or destroy. Because wealth made someone you loved a target. And now, even though you want abundance, your nervous system is quietly screaming, “Danger.” In this episode, I’m answering a question that hit me hard: How has money actually made you safer—...
Apr 15, 2025•15 min•Season 1Ep. 57
Let’s talk about the thing tripping up almost every entrepreneur trying to sell something right now: Your offer isn’t clear enough. The problem isn’t the price. It’s the problem. In this episode, I break down the biggest clarity killers I saw inside dozens of offer briefs this month—from therapy-intake-form hooks to pricing math that makes no sense to anyone but your Google Doc. We’ll talk about why your big idea needs to fit on a T-shirt, why your solution isn’t your framework, and how to build...
Apr 11, 2025•16 min•Season 1Ep. 56
Hey friends, in today's episode of A Million Dollar Grit, I'm answering some super personal questions from one of my clients about my journey to buying my dream home. I'm diving into exactly how (and why!) I took the leap from a Dave Ramsey envelope life with young kids to buying a $2 million farmhouse on 15 acres near the ocean in my dream town. You'll hear: Why I never imagined I'd buy such an expensive home—and the pivotal moment that made me realize my own earning power. The mindset shifts, ...
Apr 02, 2025•23 min•Season 1Ep. 55
In this episode, I’m diving into the stuff nobody warned me about when it comes to business, money, growth, and leadership. Things like... how making more money doesn’t mean less stress—it actually requires a totally new skillset around wealth preservation. Or how your nervous system (yep, not your calendar or your team) becomes the biggest bottleneck. I talk about how personal growth can get lonely, why 80% of your to-do list is probably fluff, and the hard truth that consistency—not talent or ...
Mar 31, 2025•20 min•Season 1Ep. 54
Today I'm chatting with my friend and client, Ashley Ebert, founder of The Abundance Group and owner of a thriving, multi-location wedding planning business. Ashley shares her journey from scaling her own service-based business (even through COVID!) to coaching other wedding pros on building businesses and lives they love. We dive into: The exact moment at Disney when Ashley realized she needed coaching support. Her big "aha" moments from working together, especially around marketing with integr...
Mar 25, 2025•22 min•Season 1Ep. 53
Today I'm unpacking what parts of running a business will become simpler—and what's going to get trickier—as AI transforms our work. There's good news and a few challenges ahead. Let's dive in!
Mar 17, 2025•13 min•Season 1Ep. 52
In today's episode, I'm diving into a fascinating question that came up during a long car ride conversation with my friend Tom: Have we moved from saying, "Did you Google this first?" to "Did you ask ChatGPT first?" As coaches and consultants, how do we balance empowering clients and team members to leverage AI for quick answers while also emphasizing that there's no true replacement for human expertise, nuance, and experience? Join me as I explore how AI is shifting the coaching space and why y...
Mar 13, 2025•13 min•Season 1Ep. 51
Have you ever gotten stuck tweaking something endlessly because it never feels quite "good enough"? In today's episode, I share why forgetting and ignoring are secretly your creative superpowers. Turns out, science agrees: deliberately ignoring unnecessary details helps us think clearly and make better decisions. I'll explain why perfectionism can overwhelm us and share a simple practice to help you figure out exactly what to overlook. Plus, I include one of my favorite quotes from William James...
Mar 10, 2025•11 min•Season 1Ep. 50
Fresh off my honeymoon in Hawaii, I found myself binge-watching Alone, a survival show where contestants are left in the wilderness to fend for themselves. While watching, I couldn’t help but draw parallels between survival in the wild and running a business—especially in today’s unpredictable economy. The game isn’t about winning outright—it’s about outlasting. In this episode, I break down the key survival strategies from Alone that every entrepreneur needs to hear.
Mar 03, 2025•14 min•Season 1Ep. 49
Today, I’m answering a great question from a client that I think the whole community will benefit from. She asked, How do I tell if I should pursue a particular idea? What do I use to measure if it’s a good idea or not? This is such an important topic because so many entrepreneurs get stuck in the cycle of idea after idea, unsure which one is worth pursuing. In this episode, I’m sharing the five key questions I ask myself—and my clients—before moving forward with an idea.
Feb 25, 2025•10 min•Season 1Ep. 48
Today, I’m diving into the three most important sales assets every online business needs. These are the assets that drive conversions, build trust, and ultimately make sales easier. I recently did a VIP session with a client where we mapped out her offers, value ladder, pricing, positioning, and everything in between. After hours of conversation, we realized that her biggest priority was creating three key sales assets—ones that many entrepreneurs either overlook or don't invest in properly. In ...
Feb 18, 2025•11 min•Season 1Ep. 47
I’ve had a major epiphany about social media strategy: despite never calling myself a “social media strategist,” I’ve realized how crucial audience building is for my clients and me. In this episode, I explain why a balanced combo of inbound (people coming to me through content and funnels) and outbound (actively reaching out, DMing, commenting) is the key to steady growth—even if you have fewer than 1,000 followers. I also share how I make my inbound marketing as efficient as possible so I can ...
Feb 13, 2025•13 min•Season 1Ep. 46
In this episode of Million Dollar Grit, I dive into the idea of “you can do hard things” and share my personal journey of pushing through fear and failure. I explain how this phrase, once used to downplay my fears—whether it was going to the dentist or facing physical pain—felt dismissive, even as I struggled with my own anxiety and low tolerance for pain. I recount how I transformed my approach to working out by starting with a tiny, manageable goal: five minutes of hip drops while brushing my ...
Feb 05, 2025•12 min•Season 1Ep. 45
In this episode of Million Dollar Grit, we dive into a topic that’s more relevant than ever: the power of community. With AI and rapid technological shifts leveling the playing field, your followers, your platform, and your loyal audience might be the only lasting competitive edge. But what if you lost them all? Join me as I reveal the exact steps I’d take to rebuild my community from the ground up: whether it’s an email list, a Facebook group, or your Instagram followers.
Jan 27, 2025•17 min•Season 1Ep. 43
I will always remember January 21st because today is the first day I got on a call with a lead and when I asked her “How do you hear about me?” she said…. ChatGPT. 🤯 More specifically… “I use ChatGPT as my coach right now and when I asked for a business mentor to help me scale, it gave me your name. I went to your website and filled out the contact form.” After I picked my jaw up off the floor… I asked ChatGPT how it came to recommend me specifically. It expressly told me it was not because of ...
Jan 22, 2025•19 min•Season 1Ep. 43
In this episode of Million Dollar Grit, I dive into the 10 most common pricing mistakes that can really undermine your business—everything from picking “standard” price tags you see floating around (hello, $497 and $997) to ignoring the real value and friction your customers face. I’ll show you why customer research can be misleading, how to think carefully about your payment plan options, and why it’s critical to factor in your profit and cost of goods (yes, digital products too!). Whether you’...
Jan 13, 2025•18 min•Season 1Ep. 42
