038 Why does a startup fail? #1 Customers
Oct 02, 2016•23 min
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Episode description
The first section of my book, 28 Lessons from Startups That Failed, http://amzn.to/1nztynB
There were five ways founders made the customer mistake:
1/ There were no customers to begin with.
2/ The customers were part of a bureaucracy
3/ The customers weren't asked to buy
4/ Founders talked to non-customers
5/ The customers were free users
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