Joe Pulizzi: How to start a content business and how to stand out
How to Start a Content Business Suppose you have an idea for a content based business. There are at least two questions you need to answer: 1/ What should it be about? audience. 2/ How can you stand out from everyone else writing about the same topic? In this interview, Joe Pulizzi, answers these questions using his concepts of the Sweet Spot and the Tilt. Joe Pulizzi Joe Pulizzi is the author of Content, Inc., and founder of CMI, the Content Marketing Institute. So what are the sweet spot and t...
