When tightwads and spendthrifts can agree on spending
Nov 21, 2024•20 min•Season 8Ep. 13
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Episode description
Scott Rick is an associate professor of marketing at the Ross School of Business. His research speaks to how consumers perceive and experience inflation, how they choose what gifts to buy, and how they experience in-store and online shopping environments. He is particularly interested in understanding the behavior of extreme “tightwads” and “spendthrifts.”
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