The Role of Negative Peer Feedback on Social Media

What are the implications of negative peer feedback on social media posts, and how can content creators use this feedback to alter messaging? On this episode of Michigan Minds, Jessica Fong, PhD, discusses findings from a news study on the role of negative peer feedback on social media, how creators can use this information to enhance their presence on platforms, and the ways in which feedback encourages users to moderate their tone. Fong is an assistant professor at the University of Michigan Stephen M. Ross School of Business, where she researches matching markets, platform design, advertising, and behavioral economics.

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