Ep. 167: Ryan Holiday Interview with Michael Covel on Trend Following Radio

My guest today is Ryan Holiday, an American author, public-relations strategist, bookstore owner and host of the podcast The Daily Stoic. He is a former director of marketing for American Apparel.

The topic is his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.

In this episode of Trend Following Radio we discuss:

• The definition of "growth hacking"
• The different forms of growth hacking
• Why many other marketing books pertain to big business rather than startups
• The startup mentality
• How Holiday turned to Bittorrent to launch Tim Ferriss' "The 4-Hour Chef"
• Platforms in the growth hacking mindset
• Letting others be lucky
• Growth hacking in the context of startups
• The idea of a product market fit, changing your product, and assessing its strengths and weaknesses
• The marketing implications of knowing that "the product is never done"
• Standing by your convictions but being open minded to change
• The anachronism of press releases
• Facebook, Twitter, and Instagram
• The concept of other people's money, the lack of flexibility that goes along with that, and the importance of being able to change

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

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Hope you enjoy my never-ending podcast conversation!