'Reach trumps morality every time': Brands talking a good game on diversity but…10 ViacomCBS on “No diversity, no commission” for TV shows
May 27, 2021•35 min•Season 1Ep. 126
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Episode description
Publishers and programmers believe audiences are more purpose-driven than ever and are pushing hard to reflect greater diversity within their slates. Yet "reach trumps morality every time" when it comes to buying TV ads, according to Innocean Australia CEO Jasmin Bedir. 10 ViacomCBS National Creative Director Michael Stanford and Eureka Productions Head of Entertainment Sophia Mogford on how changing the narrative will help brands keep customers.
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