Marketing cloud ‘fatigue' and ‘personalisation 2.0' - the post-COVID changes for CX, online targeting and ads run deep
May 25, 2020•50 min•Season 1Ep. 67
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Episode description
Massive complexity is creating “marketing cloud fatigue”, says Gartner’s California-based senior director and analyst Ben Bloom, who joins Publicis Sapient ANZ managing director Sarah Adam-Gedge, Citi’s Head of Digital and Segments Roger Slater and Brand Traction’s Jon Bradshaw in Episode Two on why personalisation is a quaint bygone - even with tech.
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