Kia’s top marketer says Uber Eats kicked other brands "in the teeth” with its Australian Open sponsorship. Kia wants to match it

Kia’s GM marketing, Dean Norbiato, admits the auto company has a major "brand rejection” challenge among Australians and undercooked its two-decade backing of The Australian Open. But that’s all changing massively. Kia and Uber Eats top marketers reveal their inside thinking on the worth of broadcast sponsorships.

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