IPG Mediabrands exec: If regulators don’t get to grips with data, we will all end up working for Facebook and Google
Episode description
Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s global Brand Safety Officer. Based in New York, he’s spearheaded development of a Media Responsibility Audit of social media platforms alongside initiatives to try to make businesses see the billions they spend on advertising within the same frame as corporate social responsibility – and says it’s gaining traction “faster than even I imagined”. Now regulators need to quickly deal with data monopolies without getting distracted by sideshows. If they don't, Lowcock fears we may all soon be working for the tech platforms - because nobody else can compete.
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