Google’s cookie user tracking halt to help ‘performance enhancing dugs’: cookie bombing, last click attribution, bad metrics will see a nasty resurgence

Google’s move late last week to delay by two years the end of third party cookies will likely see brand owners take their foot off the gas to end their reliance on privacy-challenged tracking. But Mi3’s panel of digital experts warn ferociously against it. First party data is king. Keep going. Here’s the complete what, why and what next on Google’s surprise move from top industry digital and data players. 

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