Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson

In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about:

- How digital media has changed over time and how companies like Acorns have had to adapt.

- How to choose measurement tools and methodologies in a privacy-centric landscape

- The resurgence of media mix modeling (MMM), and how it fits with attribution testing

- Acorns’ success testing private lift and plans for continuous measurement in the future

- Advice for advertisers getting started on their own journey with measurement and attribution.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing