Today on the merchandiser podcast episode number 27, what if you think of the perfect race? You plan every detail, find an amazing venue, market it to everyone you can, I think you never build it? Wouldn't that be a waste? Yet, that is exactly what many would be race promoters do. They do everything
to learn this business. Everything's repair for all the ups and downs, but ever actually get to that race day part. Why is that? Today, I'm gonna explore that topic because you can't fix a race. You never start. Greetings, and welcome to The Merchants of Earth podcast. I am the recognier, Kyle Bondo, your professor professional business coach for race brothers who didn't major in business. And today, I wanna talk to you about starting. More importantly, your lack of starting.
Why you're not getting out there and building that race you've always wanted to build? Is it fear? Are you afraid what other might think? Is it a lack of confidence, or maybe you need the plan to be perfect before you can execute it? Only you never get to that perfect part. Well, I'm gonna tell you that the first race is cling to suck. Sorry. There's no such thing as a perfect race.
My first race handed out to finish your certificates for 1st, second, and third place finishes, signed by the president of the club only when I created the certificates I misspelled the word president. Yeah. I know. That was just 1 of several problems with that race. However, building and directing that race gave me something I didn't expect. It gave me the experience I needed to learn about those kind of problems.
Because without actually creating the race, you don't ever learn the things that you need to know to make the next race better. And You have the capability to correct them on race number 2. If you could just see my first race next to my second race, That would be night and day. Trust me. 1 race worth mistakes made my second race so much better. Was the second race perfect? Not not a chance.
But a second race exposed all sorts of new problems I didn't expect because I never got to those problems in the 1st race. Yeah. That's that's how bad the 1st race was. But the 2nd race made it made it better and the 3rd and 4th. And that's how you get better in this business. That's how you experience what you can control and what you can't control. And it's scary because it makes you feel vulnerable.
But here's the secret that you can take to heart. And when the merch is our podcast, we love to talk about secrets. And I like to suppose these race promoter things that no 1 will ever tell you. And this secret, I think, is something that you can really you can really internalize. Everyone feels vulnerable when it comes to producing a race.
Why is that? Because you care about it. You care about the execution and the delivery of that experience. You don't want the people that you convinced to pay you good money to participate. You don't want them to have a bad time. You want to be the host. You wanna be that guy or that gal who builds a race that everyone remembers, that loves, that talks to the camp. Just talk endlessly about how great the time they had.
Unfortunately, you don't have much control over what kind of time the racer actually had. Race Frozen is just as much art as it is in managing the process of the race itself. When you create art, you do it a way, you don't doesn't always feel correct. Because art is free expression. Design is problem solving. And Doing a race is kind of a little bit of art and design.
You problem solve. You solve the ability to process racers through a course that you've created to the very end and produce results and give out awards and everyone's happy. But it's art too.
It's that creating that course. Maybe they don't like the course. It's too long, too short, too hilly, too not hilly. Not enough technical, too much technical. Not enough rocks. Too much rocks. It's wet. It's a dry. Thousands of different things that could be artful that you think. I love this course because it's a long straightaway at the very beginning. And everyone goes super, super fast, only the hills I saved for mile 3. And when they hit those hills at mile 3, oh, they didn't leave anything in the tank. And the hills become a punch in the gut.
I like that. That's that's something where you can go as fast as you want, but minute you hit those hills? Yeah. That's the equalizer. People, some people hate that. Some people are like, oh, man. I want it all to be flat. Then others, not early enough. Why there's no no it's a challenge. Where is this challenge at? I mean, it's all flat. It's too flat.
That's that's the that's the thing about racing that you have to get your hand wrapped around is sometimes what we do as racing riders is a guess The 1st race promoter that put together a race like the Enduro, Duro Mountain biking, they they didn't know it would work. Intero was a guess.
Let me think about it. I'm gonna put together 5 stages and make mountain bikers be able to race each stage, but in the middle, they kinda take their time. And then together, we'll add it all up, and that will give you a head start at the last stage and that's how they decide to win her. Who knew that would work? Some people like to ride once or twice, and that's it. Go home. Other people want that long endurance race for your ups and downs and all the challenges, all mountain kind of thing.
Who knew that Enduro would work? No 1 did. It was a guess. It was an experiment. Same with the Extero triathlon. Extero triathlon is a guess. Who knew that the triathlon in the woods would be something people love? I mean, because it's a swim and it's run and it's biking. Yeah. Okay. All the things that the normal traditional triathlon is about,
but it's not. It's a trail run through rocks and sticks and woods. It's a swim. Usually, like, you know, like, a mountain lake or something. Okay. That's that might be very trathlon like. But you're mountain biking. And that's very different than road biking. Who knew that would work? How would cyclocross? Who knew cyclocross would work? Who knew that you could take a 10 with some knobby tires and usually not a good 10 speed
and beat the holy living snot out of it through a course usually covered in mud and dirt and grass with off camper turns, and then in the middle of it, ah, what the heck steeple chase? Make them jump over obstacles. Who knew that would work? That's an up and coming sport, exploding. How about things like the muddy buddy of the Spartan Run or the Ragner Rock? What about those? Where, hey, everybody.
You're gonna do a run, do the dirt, do the trails, whatever. Oh, hey. I need to climb some stairs in the middle, and do some pull ups, and jump to an ice tank, and jump through a ring of fire, and then crawl through some some mud with Konstantino wire over the top of you. I mean, it's basically boot camp. They turn boot camp into a commercial industry.
People join the military to do this kind of stuff. Here you have, teams of people who do this in thongs. Of course, the beer guard at the end doesn't hurt. But every new race was someone's experiments, someone's guess. All guesses. They could have all failed. Worse yet. There are plenty of haters out there that would love to see these events fail. These are the people who enjoy criticizing your creations. Some even go as far as the common stupid, silly, not fun, unrealistic.
That's not endurance racing or or waste of time. Let's face it. These people suck. It's true that when you're a race promoter trying to do something new, not everyone's gonna like it. Unfortunately, Some haters go ahead their way to point out the flaws in every 1 of your events, and you're not gonna be able to get away from these people. Even if you try not to listen to them, It's hard not to take it personally.
Hearing the that people didn't like your event is tough. It's even tougher when you hear from people you look up to, then something even worse happens. You start believing it. You start to think that these that they see something you don't. And then that voice in your head begins to point out all your other faults too, and how you got in the race promotion without any training,
or other race promoters are doing so much better than you are. That negative thinking eventually takes you down this dark rabbit hole. That dark rabbit hole leads to quitting, to not even doing it, to forget about it. Why am I doing this in the first place? Why am I doing all this work?
For free doing working my tail off months in advance to get a race ready, to fix a trail, to to organize the event, to get sponsors, to get to get awards, to get everything in place. Only to have to look them up and say, yeah, your course sucks, man. That's tough. See if these negative voices in your head sound familiar. Oh my god. They ate it.
Why did why didn't they like it? Why did they build this? Didn't I even start why didn't you start bulging races in the first place? I'm never gonna be good at this. I'm gonna posture. They're gonna figure out. I don't know what the heck I'm doing. I suck. I'm done. That's it. I'm not never doing this again. Yikes. That is a dark place to go when you find out that someone 1 person didn't like your race
or a couple people or heavens forbid, you go on Facebook and find out. Yeah. Your race is is okay. You know, for a newbie race, or for an amateur race, or for fill in the blank, a local race. When you say a local race, that's that's code word for. You know, you're not ready for the big time. Most of us avoid confronting
those who express their dislike for our art. And I really do mean art. I mean, building better races is an art. We spend years trying to perfect this art. All the while trying not to tarnish the reputation you've built for yourself, a reputation is often maintained for the sake of trying to impress would be elites or professional athletes or other race promoters.
You have a weird need to have them come and enjoy your events like some sort of seal of approval. When they show up, you think it's because you're lucky.
Oh my gosh. They've come to my race Never because your race is top notch. Do you ever think about that? No. No. It's gotta be because you're lucky, you're chosen. They picked you Their rival means you're now important enough to matter. Now your desire to make your race go above and beyond those at the top of their athletic career dominates your thinking too. You add changes to your course to make it harder. You add extras to your race that you would never include before. Maybe even spend money you didn't have. You go above and beyond for people who don't even know you exist maybe. That's that's kinda hard. I know that's kinda hard to hear that you are making changes that you would normally make. I mean, you think about when you When you go out to build a trail, do you build a trail for everyone to use or only for those black diamond riders to use? Did you build a race the same way? I only build a race. For the top level athletes.
Only the elites can ride my racetrack, well, news for you, buddy. Do you build a course like that? That's all who'll show up black diamond writers. And guess what? Not so many of those people. But in fact, when you find out they didn't even notice any of the extras, when you find out they
didn't even matter to them, but they hated it anyway. No matter what the extras you put in there, they didn't like it. Not only did it, I appreciate your efforts. You discover that they found your race. Oh, let me get this. I love this 1. Pedestrian. That race was pedestrian.
That's a established way of saying dull. It doesn't even need to be All the athletes making bad comments. Just 1 of them saying it is awful, and that's all just 1. 1 will do it. Only 1 of them has to make a sideways thoughtless comment to your self worth takes a nosedive.
It doesn't even have to be true because most of the times it's not. Let's face it. But that doesn't make a difference. It's already ruined your whole day. No matter how many good compliments you get, no matter 200 racers at your event, all having the time of their lives. But in your head, feel like a failure. That negative voice comes back with a vengeance pushing you into that dark spiral again because someone didn't like it. Or no more. No more wake up. Enough is enough.
This is a wake up call. It's time to sound me a little r, baby, baby, baby. You need to shake off those feelings and you need to do it now. It begins with a few reality checks. Because you need to start believing in yourself and believing in the people who actually came out and enjoyed your race. The people who go on Facebook and said, I had a good time at Kyle's race. Here's a picture of me having a good time. The people who said, that was really fun. Who talk to you after the race.
You lead athletes. Not to the race promoters. Not people on Facebook. People on Facebook who like, oh, yeah. I'll be there and are never there. Those people don't matter. The people that matter are the people who like your race and who say so. Because there are those people who are out there. You can't let the guy who the gal who said your race sucked, impact you because it doesn't matter because those people are not your customers. If they're not happy, too bad,
There's this saying. You knew you knew I was going there with this saying. You knew I was gonna go with this saying with You could only please half the people, half the time. Well, think about that for a minute. You can at least half the people. That means there's that's 50%
and the 50% of the other people don't like your race. Do you have a hundred racers? 50 of don't like it? Who are your customers? Probably the other 50. The ones who did like it. That's your customers. And the other 50 didn't like it. Some people just complain about everything. Focus on the people who liked your race. And chances are, the 50 people the 50 people didn't like your race once they get some first perspective or, you know, the next year rolls around. Man,
I see those people show up all the time. I hate your raise, and every year they're right there. Why is that? Exactly. So it's time for some reality checks. That's what this episode's about. This episode's about some reality checks, about how to fix your thinking about your race and how to think about fixing your self worth so that you actually decide to push this art and this race into the real world because you never build it, you can't fix it, you can't fix a race, you never start.
Rialochic number 1 is that everyone starts somewhere. You have to start. You have to go to the beginning. And learn something. And then from that learning, build upon that. Everyone starts somewhere. Doesn't matter what industry you're in. You have to start. Thinking that you're an imposter that other people are gonna criticize you is not not uncommon, especially when you're new at something. People are very sensitive, especially when they're new, to expose themselves to that level of criticism.
And we all do. We all think we're impostors. Especially when you hear people, we respect trash our efforts. Base it. Hearing the kind of feedback hurts, but you need to know that you have value. Let me see that again. You have value. Rally check number 2. Anything worth doing is hard.
Building a race is hard. Getting everything in place is hard. Directing a race is hard dealing with racers is hard. But if it was easy, everyone would be doing it. But all of it can be done. Many people before you and people after you have done it all and survived. Have built a business out of this. Didn't they make mistakes? Absolutely. I've made dozens. But you learn from those mistakes and hopefully you gain knowledge from it. Here's another secret.
The knowledge that comes from falling on your face is hard to come by. But if you never build a race, how will you know? If you never start, you will never get better. Reality check number 3, if you can only like we said before, you can only please have the the customers half the time. Let's face it. Mean people suck. It takes a lot of patience to deal with nasty people in general. It takes even more time to develop a thick skin that you need to deal with racist comments.
You think about why more time for for razors because you care more about what they have to say. It's a personal thing. The racers can be particularly cruel to race promoters. And those are the people that come up to have your race and say, course sucked or they they come up and say that, you know, wow. We really wished you'd gone back to the the course you did last year. Or, man, registration was really messed up, but we're, wow. Can't believe that your volunteers react that way.
You know, I've been on the racing side of the equation, and you know not all racers make good customers. Racers show up late. They put in a little bit of effort and then judge you with this harshness of a movie critic. Those racers never see your value. They only see themselves. When you realize that this selfish behavior truly spans from beginners all the way to the elites, you learn your first coping skill. And you think, what's that? Well, is that there are bad people no matter where you go?
And those bad people will never be happy. No matter what you do. So stop letting the possibility of someone having a bad time bother you. Trust that you can build an event that will be valued by most of your racers. If some of them don't like it, then they don't need to come back, and you're probably better off without them anyway.
So reality check number 1, everyone starts somewhere. You have value and your your race has value too, but you can't create that value if you never actually build the thing. Reality check number 2, everything worth doing is hard because it was easy everyone would be doing it.
So if you never start, you'll never get better, reality check number 3. You can only please half the customers half the time. The few bad people will never be happy no matter what you do. So stop letting the possibility of someone having a bad time bother you. Speaking of reality check number 1, where everyone starts somewhere, a good place to start is over at our sponsor,reckonier.com.
Reconier is the number 1 resource for race brothers who didn't major in business, and the result is over a 100 free lesson strategies and tools to give you a better way to build off road and insurance races. Now think about that. Anything worth doing is hard, and you only please have the customers half the time. Well, why don't you then perfect your racing strategies and your racing business? By going to rickinear.com
and enjoying the best lessons learned of an event design, race management, and race promotion to help you grow your racing business. Or just give you a place to start on the path to becoming a successful off road race promoter, rickinger.com has those lessons to help Take that hardness out of race promotion and to help you please customers. All that and more is over at wreckingair.com. So visit wreckingair.com, and go build better races too.
Now it's time to build some new skills. Unfortunately, I can tell you all these reality checks and all these ways to deal with just mean people all day long. And you're still going to hear that voice in your head and jump into that dark spiral. You're gonna need to do some work to break the cycle. I'm gonna repeat that. You're gonna have to do some work. If you wanna stop going down these dark spirals and having people destroy your entire day
with a bad comment. You're gonna have to do some work. Everything worth doing is hard. Right? Reality is trick number 2. So gonna do some work. It might be hard, but we can do it. Anything can be overcome. What is the my dad used to say? It's only impossible because you think it's impossible. All possible means is it takes longer for you to figure out what the answer is. So think about that.
You don't wanna break this cycle. But to break that cycle first, you have to help yourself. You need to put the effort in to make the change. If you're ready to start changing, here's a few techniques that you can use to help do this. Number 1, Feedback is a force multiplier. Feedback is a funny thing. Everyone is both afraid and desperate to find out what people think of what you built.
Remember, it's your art. They want if you want if you want to know what people think of your art, of your self expression, of what you created. But you fear it because it could be valid and to the worst thoughts you have about yourself. You don't wanna hear you don't wanna hear that someone didn't like your race, definitely do not. Meanwhile, you're desperate to know what people that they enjoyed themselves. So that's what they call it catch 22.
No matter what you answer you get, it's both gonna be both good and bad. Right? So you wanna know what people think, but you're afraid to find out what they think. And if they think it's bad, then you're gonna really be upset. Right? So what if it's good? Hey. We want that. Right? But it could also be bad. No. We don't want that. Hence, the catch 22. You cannot pick the kind of feedback you'll receive. If you ask for it, you're gonna get both kinds.
However, you can decide what to do about the feedback you do receive. When 1 person maybe even that elite athlete tells you something disparaging about your event, you have to remember that it's just 1 person's opinion. 1 person. They put their pants on 1 leg at a time every morning like you do as well. These guys are good at running or good at mountain biking. Or have endurance for days, doesn't make them any better than you. So compare that number to the people that gave you good feedback.
Does the opinion of 1 elite athlete or 1 other race promoter or someone you respect outweigh the opinions of 10 people who really enjoyed your event? I say no. It does not. Being fast or having a 10 athletic skill does not make you smart nor does it make you a good judge. Of what makes a good race or what makes a bad 1. Man, do you know how many elite athletes I've seen? Because they came in 2nd or 3rd place spike their $10,000 mountain bike off the ground in a tantrum,
you would think it's an anomaly. Unfortunately, it happens way more than you think it does. So and that's the person that come up and say, I didn't like a race course. The guy who bounced his $10,000 bike off the ground because he had a fit. That's the guy you're going to take as is gospel for his opinion.
Or how the guy who brought the fixie and was using platform pedals and had a helmet from the nineties and a camelback the size of a long, you know, expedition mountain bike mountain hiking trip who raced Cayman dead last and told you is the best time he ever had his whole life. Whose opinion you're gonna take more. So they're fast. So they've won a bunch of awards. So they have a ton of sponsors, and everyone knows their names. So what?
What are the odds that they're going to promote your event sponsor? You won't even come back. Very small. That's what? How about the guy at the fixie though? Is he gonna come back? Yes. He will come back. And what are the odds of 10 of those people coming back or 10 people telling their friends about your event? Or put their company you put your company sticker on their car or come back with their friends. Those people are very high.
Let me see that again. The chances are very high, but they're not very high. The chances are very high. That's a tongue twister. Right? So 1 bad review does not define you. Your race or your racing company. Compare it to all the other positive confidence you've received. If the comparison is 1 to 100, the 100 positive confidence wins every time. Even 1 positive content comment beats 1 bad 1 every time too. Stop giving that 1 bad comment weight.
As the saying goes, you can only make half the people, happy half of the time. Right? Put that 1 comment where it belongs in the trash. Number 2, don't be afraid to experiment. You might be great at promoting mountain bike races, But how are you with trail runs? Are you great at building ultra trail runs? How about a venture races? This might seem absurd to put all your focus into 1 kind of discipline and then try your hand in another.
But how can this help you cope with bad feedback? The idea the idea here is to try something new. Something you're not good at. Experimentation is all about learning. What can you learn from building an off road race that is not your primary focus? Well, first off, you're gonna experience an entirely new kind of customer. Cultures or even subcultures that offer at racing are not all the same. Don't believe me. Okay. Go to a mountain bike race,
and then go to a cyclocross race. And tell me those 2 type of customers are the same. Do you notice the difference? And now I'm not just talking about the bikes either. How about go to a 5 mile or 10 mile trail run, and then go to a hundred mile ultra race. These might as well be people from different planets. Having a new kind of customer will produce a new kind of feedback, and it goes a long way to building your thick skin too.
Say when you're not an expert at something, you pay attention to the feedback with more interest. There is something about Being in learning mode that helps you take in more information. I'm talking about the good feedback, the reconstructive feedback. You don't know everything. And now you have the opportunity to find out what you don't know. With each new experiment, you get a you get better and better at building that kind of race. The same will happen with your feedback.
With races that become better than the 1 before, the feedback will go into from supportive to positive to fanatic. Remember the word fan comes from the word fanatic. Plus, you never know what you might learn from an experiment that you can apply to the races that are your primary point. Finally, experiments are a good way to build your confidence in something that you're not that you're not as sensitive about. I mean, think about that.
The experiment doesn't work, then it doesn't work. Right? Say, you're a mountain bike racer and you do a trail run, and everyone hates your trail run. So what? You're not a trail runner person. Right? You're a mountain bike guy. What if you're a trail runner, but you can only do short trail runs. You do a really long 1, everyone hates it. So what? Experiment doesn't work. It doesn't work. Right? The point is to learn.
Have any experiment fail is also another way to learn. Why did that a hundred mile race fail? Because he didn't have enough water or he didn't have enough people out to control the course. Or the weather got bad. You know, remember, you're the race promoter. You're in charge of the weather. Weather gets bad. It's your fault. Right? Yeah. I have to remember that when an experiment fails, you can't let yourself be crushed by it. It's just an experiment.
However, what happens if it works? An experiment that works will help you see your own value too. Maybe you might be good at trail running as a mountain bike racer, and you didn't even know that. This makes experiments the perfect tool for trying out new things in a very low risk environment, always be learning through experimentation. You never know what you might create that will make racers happy. Number 3. The hard slog is easily overlooked. There is no overnight success stories.
Let me say that again. There is no overnight success stories no matter what you believe or what you read. People who get successful did it because they worked hard when no 1 knew who the heck they were. You might like to think that very successful race road has just exploded out of the scene. Everything that touches gold and all the races all the racers want to be in their race. They seem like they're doing everything right.
Meanwhile, your races are not bringing in anywhere near that many customers. You're having a hard time breaking even with your races. Growth just seems to be like a distant dream. Then you compare your business with a successful race promoter and you get depressed. Stop doing that. There is no comparison. You people. You too. The race promoter that's successful and you are in 2 different places. You're comparing apples oranges and holding yourself to a very unrealistic standard.
First, you have no idea what kind of hard slog that risk burners been through. They haven't been doing they've been doing races for 10 years before. They hit it big. Ticking, you have no idea what kind of circumstances their success is a part of. They could be losing money during every race despite their turnout. They could seem like the big time race promoter, only all their processes are broken and their staff are unfriendly and they cut corners.
Or maybe they won the lottery and they're able to throw money at every problem, you have no idea. So stop all the comparisons. Between you and other race promoters, It's only it's only perception. You're only perceiving their success. Your races should be all about you and your races. Where were you 1 year ago? Where were you only last season? Compare yourself to yourself. Say that again. Compare yourself
to where you were a year ago or last season or 2 years ago, 3 years ago. Look at your success by measuring yourself over time. Did you improve? Could you improve more? Did you have an off year? What will be different about the year that this coming year based on what you learned from last year? If you base your progress off of what you did before, your chances for enjoying your success are much greater.
Make the standard for yourself all about the growth you've made towards your goal. Not the gross not the growth someone else made towards theirs. That's not the realistic way of looking at this. So let's review that. So feedback is a force multiplier. Focus on the feedback. That's good feedback, a constructive feedback, positive feedback. Feedback.
I mean, not all feedback, of course, is gonna be good, but some of it isn't gonna be bad either. Some of it's gonna be something that, hey, that Arrow was missing on that corner, and I couldn't got lost, and I really like that. That's not a bad comment. That's someone just saying, maybe you need better arrows. Maybe need better arrow management, maybe need a course marshal at an intersection. Something you can improve.
That's good feedback. That's constructive feedback. 2, don't be afraid to experiment. Remember, learn, learn, learn. You never stop learning. Your races are never done. You're always gonna be learning. And remember, the hard slog is overlooked. Don't compare yourself to people who you look up to or you think their races are far superior to yours. They probably are, but you have no idea what they took to get there or what's lurking in the back.
You don't know. You don't know. Know, when you pull that curtain back, it's just a man there, standing there, moving levers. The wizard of Oz is an illusion.
Well, your perception of other race promoters is also an illusion. Compare yourself to where you are today or where you were last year and how you're doing what you do for next year. Compare yourself with that track record. And if that needs improvement, improve it. If that's gone way better than before, he went from 0 races to 3, hey, congratulations. Celebrate your victories, but celebrate the victories on realistic scale. Now for a final thought. The theme of this episode is pretty simple.
No more negative voices. No more negative thoughts. Stop beating yourself up. Unfortunately, I can't tell you these things all day and you're still going to hear the native voices. And jump into the spiral. The trick is to learn how to shut that voice up or at best figure out how to ignore it. This means you're going to need to do some work. Remember? The break out of the cycle. How do you break out of that cycle? Well, here's the secret. You have to want to break out of the cycle.
To help yourself, you need to put the effort in to make the change. The only way to make the change is you have to want to make the change. When you're ready to start changing, Start applying the techniques of using that positive feedback to keep yourself motivated. Experiment, discover new things, and accept There are no overnight successes. The key is to take action. Get help if you get stuck and surround yourself with positive people. You might not be the best race broker on the block yet.
But if you keep your end goal in mind, you can work towards it. Stop caring about the negative people and what they think about your race and start caring about what positive people think about your race. Put your energy into working with those people that actually appreciate your efforts. Besides, Those are the people that you want to build better races for in the first place, and now you know.
On the next episode of the merchandiser podcast, we're gonna lawyer up. Mister Murphy's back from his tenure at his law firm, Murphy Murphy and Murphy, and we're gonna talk about liability waivers. Maybe a little insurance and what happens when someone gets hurt and how all that connects. So you're not gonna wanna miss this episode because this is the legalese of race promotion that a lot of race promoters
don't understand and don't get right. So join us for the Mister Murphy episode. What we learned on how to lawyer up and get our legal protection in in check on the next episode of the Merchant Center podcast. Well, that's it for today, and thank you so much for listening to the merchandiser podcast. I'd love to hear from you. I have a new email address, which is [email protected].
Shoot me over an email. Let me know. Did you like to have soon. Would you think of it? Do you have a problem? Do you have a race promotion or race direction problem? You're kinda stuck. Not too sure which direction to go. And me know, and I will definitely I read them all. Maybe I'll answer it on a future episode or maybe a whole future episode will be dedicated to just solving that problem all by itself. Again [email protected],
reach out to me. Or if you want, just ask a simple little question. Give me up on Twitter at versusadirt. If you're not a subscriber, would love for you to be as go to merchants at jerk.com and subscribe. I've got all the links there, Android, the Apple, you name it, or you can even just listen to the episode right there off the website. So why you're what you're doing work and just listen to it right there in the background. Meanwhile, I hope what you'll learn here today will motivate you to
First off, just get started. Get out there and start a race. Get out there and build that 1st race and learn how to do this. Experience is the best teacher. Get out there and do that. And of course, you go to reckoner.com and get all the advice and all the information you need to get started. But I want you to be thinking that you can get rid of all that negative stuff your head, push that aside, and do some great things. So I hope that that came through, and I hope you were able to to learn something from this. And I hope that put you in a better place. So while you're out there getting ready to start designing that next race course and actually put that race into the world, I hope to see you back on the next episode of the first your podcast. Until then, it will build better races. Take care.