Today on the merch editor podcast episode number 46, what if your next event sounded like this? Yeah. Me too. Thank you for joining me for the merch to the dirt podcast. I am Kyle Bondo, and I take the mystery out of outdoor race direction. And alongside me, as always, is my fictional cohost, Mister Murphy. Helps me see the things that can go wrong, and we'll go wrong in your race strategy. And together, we're here to help you build
better races. So today, we're gonna talk about spectators. Or more specifically, events that make spectating fun. Because we all like to have our friends and family at the race. We want them to cheer us on. We want them to take those action photos, maybe even tell us what happened to the finish line while we were nowhere near it. But his friends and family of off road racers will attest, There's a lot of boredom that comes right after the start of the race. I mean, sure. The start is exciting.
Everyone lines up. All the tension is there. Bang. The little gun goes off where the the microphone goes off. Boom. Everyone goes right go. Go. Go. Go. Go. Go. Go. Go. It's a giant pile of dust. Hopefully, not a pile of racers. And then silence. And 1 thing left to do is sit and wait. Sometimes, for over an hour. Is my better half kinda and the 10 kinda test. She gets a lot of reading done between the time I start and for the time I come back around to either do another lap or even finish.
So before, the bib number you are waiting on makes a quick appearance. And there they are. Oh my god. That's great. It's my woah. Woah. There there there there what it does, there's a personal excitement cheers. Do you know anything anything anything call bells? Do they go, yes, click click pictures? And then they're gone again. For the racer,
this is an awesome source of energy. It can help you even surge forward against the pain exhaustion of taking another lap. I mean, nothing is more exciting than coming through the spectator area. Or even on some, like, rugged turn where everyone sees someone crash and having a group of people shout and cheering you on. That is exciting. That is what racing is. That's fun. However, for the spectator, it's back to reading that book.
Or maybe chasing a butterfly like my kids used to do, or yet another hour before this scene repeats again, and maybe even repeats more than once. The end result is a sea of spectators that are probably left standing around. Welcome to Yon City. I mean to make banners worse. Most race directors use low tech timing gear. Now what I'm talking about, low tech will stop watches. They're using clipboards with hand track, dude, hand tracking their bib numbers. This means that spectators
have no clue where their eraser is on the course. There's no interactivity. There's no big map that tracks the dot of the person you wanna know about. There's not even an online solution for that because a lot of times when these races take place in the middle of nowhere. So having the Internet to leverage some of these capabilities is just not possible. This means spectators get no clue of where the eraser is on the course.
And it's not until the results come out. Long after the race is over, they find out that some kind of drama even took place. And maybe you had this shootout with another racer where they were in the lead, and you were in the lead, and you were there in the lead again, and you hit this hill, and you left them in the dust. They don't get to see any of that. They never could have seen any of that drama. Just lonely boredom that comes with being a spectator of non spectator friendly events.
Does it always have to be this way? Well, I would argue that there are some spectator friendly off road racing formats that don't get a lot of attention. And today, I wanna look at 3 of them in particular, that get your juices flowing on what you could build into your events to get spectators into the action. I mean, just imagine having a race day where there are more spectators than racers at your venue. Now think about that for a minute. Have you ever had that happen?
I would argue no. I would argue that if you're a small time race director, and you're into fields of between a 102100 racers. You've never had your spectators out, number your racers. You might. I'm throwing this out there. I've seen I've been to a lot of races. And usually, the people who are spectating are the racers getting ready to race the next 1. Not, you know, family members is up. Sure. They're there. There's the old pockets of people come to see the race.
Likely, the amount of people at that race are racers, not spectators. But wouldn't you like that? Wouldn't you like it? If you had so many spectators, it became such a problem. And these are great problems they have, of course. That you'd have to charge admission. Oh my god. Charge admission to your race. How unheard of? What insanity? I've gone too far down the rabbit hole.
Well, maybe, how about an increase in sales where you have to actually bring spectator things into your event like food trucks or commission or concessions or even self swag, those might not be things you've ever considered ever. And why I I talk about these spectator friendly formats here in a second. I want you to consider. Now this is the challenge for today. I want you to consider the untapped benefits that a massive amount of spectators could have on your bottom line.
Now think about, sure you're getting registration money from racers. Sure. And that's your 1 revenue source coming in. You have racers register. That's the money. And then that money usually goes to pay off your officials, your green fees, your permits, your insurance, and you're left with some small amount of profit. What if that wasn't your only revenue stream?
What if you could create an event or a series of events or a day of events that not only racers like, but spectators would like too, and that's the challenge for today. Think about what it is that you do that could also have some spectator friendly part to it. Are you ready? Okay. Let's talk about these these these are those 3 formats. These aren't an exhaustive list of formats, but these are 3 that I know that you could leverage today. You could take these 3 concepts
and go out there and add them to your event. No, they're may not be practical, may not be something you're willing to do, but you may not even have a venue that supports this. But trust me, once you hear these 3 events, you're going to want to think about where can I put that in my race or where can I add this on to my race as a fun side event
that can generate new sources of revenue, even if it doesn't generate revenue? If you can get your spectators excited, there could be another source of marketing because now you have not just a razor interest in your brand, but now you have their family and friends. And spectators wanted to come see an event that's exciting, and now they're promoting your brand too, and they're not even razors.
Imagine that. There's probably even a pool of people you even think about marketing to. People just like the comfy racing. Those people exist, but you're too focused on the racer. What about the spectator? So let's get into this.
Alright. Format number 1 is the relay. Now there's something about team events that get crowds into the drama of the day, and a relay is no different. This is a format that could you be used in mountain biking and trail running, even orienteering, and the concept is simple. You develop a short course where about 60% of it can be seen by spectators. That's probably a good amount. You leave kind of the 40%
mystery area, the place where you can see them, like, leaving and coming in, but maybe what happens in out in the back country? Maybe you don't see so much of that. You know, it's it's you gotta take your Take your idea and expand upon it of how you see fit. But realistically, if you can keep a little bit of drama on it in in the event, that's always a good thing. And then you organize your razors into Teams. Teams is pretty simple.
And they must have all their team members complete the course. And, of course, the fastest team wins. Only before each team member can start, they must first receive a baton or lanyard that use lanyards and lanyards are pretty good because especially if you're riding a mountain bike, you don't have anything to hold in your hands. So the safety first. Right? And you get that from the finishing eraser of the team. And there's these hand off zones. These respectators get to see all the action. And, of course, you can you can legitimize
the fairness of the event by having a hand off zone where they have to hand off in the zone. In the hand off before or after, you know, I think there's penalties and disqualifications, but you control the event that way. And all these spectators get to sit right there in the hand off zone because they'll see who's got it next and who's gonna be in the lead and who's not. Plus, with that 40% of the course hidden from view, you create that sense of mystery and excitement when the next set of racers burst forth from the tree line. That's the whole idea. So nothing creates a drama like an underdog passing another team in the forest. And then coming out ahead that that team
that started before them. That's probably the best part is you have 1 team who's just dominating. They're always ahead. They're always ahead. They're always ahead. And then that anchor launches. And that's the magic of the relay. Is it can be used to provide all sorts of dramatic pressure since the end is never certain when each razor speed is different.
So you have these these races go on where 1 team member's super fast and gets a lot of lead and that that another team goes, And their second member is not so fans, but the team the 2nd team member of the other team is faster. The strategy of all that. And 1 team could be winning during the first 3 laps, but then lose it all when they anchor the other team makes up the difference.
And this is the excitement of the relay because you can have a whole day of racing of doing big course and endurance event course and then have the spectator close out at the end where you're doing this this quick dirty not too sophisticated style of racing, though you have this dramatic move between these different teams. It doesn't have to be a lot of them either. They don't even have to all stick around. The idea is the extra.
Hey, you're super fast, and I'm super fast, but You have to create a team of people like that. And can the team win? And a lot of times, especially in off roading events, there aren't a lot of clubs. There are a lot of clubs who like to race and go to these events as groups. So now you can play off the club aspect of it, or you can have that club and this club, and these clubs all race against each other. And some clubs will even they'll even only come to the event
to do the relay. Won't even do your other events. There'll be this this either or kind of situation where you're gonna have people interested in multiple parts of your race
where you didn't even know that was a thing and bring spectators and have spectators. So this is the this is the first thing. The relay. It's simple, super easy setup. You don't need a lot of course. In fact, you can use the existing course that you were running for the big event. Just an abbreviated version of that becomes your relay course. And this is this is why the spectator part of this becomes far more interesting
because now it's a constant yelling and churning of people talking and yelling and racing because the next group is coming right around the corner. It's just like if you think about from high school, if you went to high school or maybe in college, it's that that track style of environment is you can see everything kind of happening, and it gets kind of exciting when you start to see the people jockeying from position. So that's that's the relay. That's the first 1.
What's the second 1? Well, the second 1 is something that's probably a little more designed for mountain biking, but trail running can do it too. I mean, cross country and track and field have been doing this forever, and this is the short track. And the short track race is a very short cross country style event that takes a course roughly half a mile to a mile and creates this short, sharply exciting event that designed to be spectators friendly from the ground up.
And think about it. You're basically taking your big event and turning into a tiny event for people who are faster on short distances over over time versus going the 10 miles, the long distance racers. And if you've ever been you've ever been around track people, you find out that there are there are people who are sprinters, and there are people who are not sprinters. They're long. Does they go forever, but they're slow? Right? And sometimes, you know, the taurus wins the race.
But short track can be a couple different things. Because race on single track trails or even fire roads for track, racing combines the element of the road grid or the cross country track event with the challenge of the dirt course by throwing in things like hills and rugged turns and, you know, some of the features you have in your in your venue. And a good short track course, gonna have racers returning from start to finish every 1 to 2 minutes. So think of the spectators. The spectators
who will be there will see the lead and see who's fallen behind if you do it over this long period of time. So it not only keeps the pace redlined during the entire event, did you get the crowd excited? And that's kind of the key thing about this, is they see the drama of the race unfold before their eyes, a lot like the relay. Only this is a little longer longer time. So maybe you're gonna do on a short track from it's 15
to 30 minutes. Especially mountain biking. You're definitely in the twenties 30 minutes to where if people start falling back in mountain biking a lot of times, the end of the race, the people who are on the very back end of the race, they get pulled. During a there'll be a specific lap. So say like a short track is 30 minutes long. And usually what happens is 30 minutes of just constantly going in a circle
plus 1 more lap. So they'll ring the bell, and that'll be it. They'll determine that's the last lap, and then it's a race to the finish.
Well, if you have a bunch of mountain bikers hanging off the back end, the front of the pack starts to hit the back of the pack and that's no good because now they're hitting traffic, you're getting people mixed and you don't know who's 1 lap up, 1 lap down. So a lot of times what happens, as they come around, they start chopping people off. They start taking people out of the race. So the longer you can hold on to the front of the pack, the longer you get the same race.
And that's usually how the placing takes place. The more laps you do, the better you place. So if you can stay in the group that doesn't ever get cut, you can actually do really well, especially if you're a mid packer. And that's kind of the concept behind mountain biking. Track and field is a little bit like that too, is as the front of the pack catches the back of the pack, you start to to shorten
the the field. The field gets smaller, but it stays this tight pack. So the race, the drama starts to step up a notch and step up a notch. As you start to drop racers out, you have who's left over. And now you can start to see clearly who's 1st, second, and third. You can see clearly who's top 5. You can see clearly who's even top 10. For for spectators, this is intensely exciting
because especially if your racer is in that group and you see a cut and your racer still going, oh my gosh. It could happen. It could surge. It could surge to the front. And that would be cool. Right? So this is this is the concept behind the short track. And the excitement is additionally private understanding the pack leading the race is truly the front runners.
So you're not you're not trying to understand, like, are you in the first place or is it a third place or was that a different category? And short track is easy to understand. It's simple to follow. It's continuously entertaining. In Cross Country, racers are also challenged by short track courses because most racers find themselves testing their speed and skill against peers in this kind of elbow to elbow slug match that often consists of multi heat aerobic throw downs.
If you think about that, the big race, the cross country, the 20 mile, whatever, That's the race that that tests your endurance for sure. But what happens when you test your endurance when you red line it in a very short period of time versus your very short course? Short track can even allow a race director to stack categories. So they have special heats,
or you can have all beginners, or you can have all the sportier experts. You can allow for easy design, easy pick up. Because think about it. If you're using part of your course already, and the Short Track course is just an abbreviated version of the course you have, The pickup is simple. It's very easy to do finish line results too because you're using abbreviated groups, small groups because you're only going for 20, 30 minutes.
You can stack these really, really well to where you can time them and place them and give them results. Right right as the other one's going on. It's almost like it's almost like a conveyor belt of results. So additionally, because short track is so quick, racers can run you know, these races can be run back to back without any downtime and keeps the entertainment going. So there's no there's none of this, like, you know, and then pause and ah, to pause.
It's here comes the 1st race and it's really going. It's going and doing it's over. And here comes the 2nd races. It's going and going it's over. And they're constantly being invested in the next group. So this allows you to build up that kind of drama. And when thinking of this kind of event as a race promoter, a happy audience is an audience that will stick around for rewards, They'll stay for other events. They'll even buy things from vendors.
These are all things that racetrackers like to see. So if you have these kind of events, these these short little events that are added on to your bigger events, a short track can really work really well. In fact, you could take Short Track concept even a little further, is just have sprints. You can have sprints going to where you don't have to worry about about the continual nature of the vent where you have these racers going on and on and on for 30 minutes.
Maybe it's just a piece of track. Maybe it's a time trial, but it's a time trial done as a group. It's how fast can you finish this section of the course, or how fast can you do this hill. Or how this is where downhill came from. I mean, I don't wanna ride wonut pills anymore. What if we just did the downhill part?
But you could do that as a group. In fact, even in Australia, even has something called the Avalanche. This is where this is insane. This is where they have, like, some gravel or some dirt roads somewhere, and they just send all the mountain bikers down it at once. First 1 of the bottom winds. I know. Look it up online, and maybe I'll even throw something in the show notes about the Avalanche. It's insane to see a 100 mountain bikers going
balls of the wall to a sharp corner on a cliff edge and just this wipeouts and crashes and the guy who makes it at the bottom is just the guy with the nerves of steel. It's crazy. But that's really the kind of concept of a third track is you can make it as short as you want to. This is where uphill comes from,
to where maybe you've got a big hill in your event. And rather than, like, maybe in the grand fonda or the epics where you do awards for who can ride all 5 of the uphills, maybe the race is the uphill. Where you just get a group of riders and bang, they go up the uphill and who first won the top wins. And maybe it's small groups or maybe it's individual time trials. But whatever it is, it's everyone sees
everyone riding this and getting to the top and making it or maybe not making it. Maybe they do a bad pedal or the spin out. And the audience is like, maybe it's 1 of those kind of unrivaled hills that you put everyone through. Can you make it to the top of this hill? And a lot of mountain bikers or runners, look at this hill, and go, I can totally do that.
But once you've raced for the the day or you've shown up and see this hill, some of these hills are intense. And the more challenging you make it and the more available to spectators to watch it, the more exciting it can be. It could be something as simple as that.
Doesn't even have to be priced the same way as your bigger race. You could do the bigger race, and then everyone runs up a hill. And that's the extra race. That's the the certain the special prize. You only give to that event, that event only. And you have to be in it to win it. That's the concept. That's the concept of short track of trying to something abbreviated.
It's quick and it's fun, and it's right there, and it never goes away from where the spectators are all at. It's something concentrated that you were delivering excitement at many intervals as possible. Alright. The final 1 is kind of out there kind of concept. And this is this is something that I saw at the Colorado Free Ride Festival.
It had a ton of spectator friendly mountain biking events every year where they're doing slope style and downhill and also to events. It's it's if you if you can get out to Colorado and see the Free Ride Festival, it's worth it. I guess that this year, they're not having it, which really is a bummer. Doing a bunch of construction around the the venue, but it doesn't really matter. It's it's the place to go to to see some really cool, really exciting just just, you know, freestyle and free work
style of of mountain biking. So, anyway, enough of the sales pitch on on the Colorado Free Ride Festival. Hopefully, next year, if they have it, that'd be something to go to. This is an event. And if you've heard the intro, that spectator crowd came from that event. That craziness of that event is called the intergalactic pawn crossing.
And the rules are simple. And you're thinking the intergalactic pawn crowd, what the What the heck is that? Well, it's really simple. An athlete has to go down a small hill. Usually, there's a there's a gangplank of some kind. And then cross this narrow floating dock comprised of a wooden plank resting on either inner tubes or foam on a pond of water. And the racer with the fastest and driest time wins. Now does that sound not only fun during a summertime, but think about that. Is
you take some wood and some flotation, some pontoon, some some, you know, inner inner tubes. You could use, you know, the big huge flotation inner tubes. You use, like, going down the river. Or giant foam blocks that you can get from all sorts of packing companies make them that they just float. And sometimes they're used for floating docks. You can get those 2. They're construction supplies. And you you construct kind of this, like, floating dock like a bridge, across a body water.
And then people try to get across it without falling off. It sure is really just that easy. You know? But speed of the way the rider and balancing control make the difference is how far someone can get before they fall off in the water. And that is the spectator fund to be had because the simplicity of this race also includes a ton of difficulty. The result, dozens of splashes. People getting really closed and then falling off. It may be 1 or 2 actual successes,
and that's how you rank it. If you can make it across, then it's what time did you did it take you to get across? So faster is better. Right? It's a race. But you have to stay dry. You have to get across. So the mountain of people actually make it across is tiny compared to the number of people. First off, who just ride it just to try it. Because they're not gonna they're not gonna
balances way off, and they fall off all the time. Or they try stupid things like, they have 1 guy with a rubber ducky on his head, or guys riding on their backs, or guys riding tandem bikes, or unicycles or you name it. Giant men riding little tiny kids bikes, you know, women with with with wings, fly aircraft. It's insane.
It's almost like that that boat race where you, like, design your cardboard boat. Anyway, it's not super expensive to set up. It's super fun because everyone's kind of around the pond to watch this happens. And
all a spectator has to do is watch dozens of riders attempt to cross and enjoy the action as most of them fail, and that's really it. It's nothing like seeing a mountain biker go head first in the water at 20 miles an hour if they can get that that speed. And from a race director, the concept is is simple too. Find a body of water. Figure out how to work a plank or an inner tube pontoon system that allow riders to approach ride and finish.
I mean, some of those courses been you could even think about it is they can go straight out into a lake where the winner just makes it to the end and falls off. They'll no. They'll take them. When they say that that joke, it could take a long walk up a short pier. You could do it that way too. Maybe you don't have a body of water that you can get to the edge really easily. So you just set it up like this. And the fastest without falling off the side is the winner.
You know? And then with a few well placed kayaks or canoes for safety, you can you can bring them in for their next attempt depending on how deep the water is.
You know, bike can be saved. You can place a special font flotation device or even a basic PFD life jacket on the frame or the you can force the participant to have to wear life jacket. You know, because it's easy, it's fun. Most of all, it's Spectator friendly. And that's really kind of the concept behind the intergalactic pond crossing, because you could really create an event like this anywhere you can you have a small body of water. You could even do this in a pool.
Everything about that? How many venues do you go to? Have, like, some sort of campground or a swimming pool? Now bikes are greasy and gross. So maybe you'll have to pay a deposit to help clean the pool. Okay. Fine. That's not really that difficult to do. Right? You ask them, what's it cost to to clean your pool? It cost x amount of dollars? Okay. Cool. If you can make that many people sit around a pool and watch people try to cross it on a pontoon,
wouldn't that be fun though? Would people pay to see that? And maybe there is you know, you're selling t shirts, you're selling maybe you take photos, get a photographer out there, and take the photo of the new like, ugh. Your face is going into the water. And maybe there's a cool prize at the end too. Maybe win a free bike. Maybe win a co maybe it's Kanoo or kayak or paddles or something. You can kinda make this a cool event, where it doesn't have to be mountain bike specific.
And maybe you even try you could even try some other crazy things like platform jumping, maybe it's a running event, or you do a swimming event or there's all sorts of cool things you can do with a pool with this kind of concept of just trying to be fun and and happy in in a small spectator friendly environment. And I think If you go and I'll put the link into the show notes of the Colorado Free Ride Festival to watch some of these bikes try to make it across the the pontoon bridge
to the other side. The intergalactic pond crossing is so much fun to watch as a spectator. Not to mention trying it yourself if you're a racer trying to get across there, but just as yourself trying to just watching it to watching the people over and over and over. It's fun. It's family. You're in the sun. You're watching. There's music playing. There's specters announcer. It's really a cool concept. And I know it's out there,
but these are the kind of things you need to start thinking about. These are the kind of out there things you need to be considering. So those are my 3 spectator friendly race formats that I want you to consider the next time you have a big event. That's something you can work into your event. Something small and easily,
you know, using the course you have, just use an abbreviated version of it, and just have an add on. And not everyone's gonna wanna participate. Not everyone's gonna wanna stick around for that. But a lot will. And the more you do this, the more fun you have with this, the better the turnout might be when it comes to spectators, and then you can start thinking about what else keeps spectators there. Maybe there's some sort of advantage. Maybe if you have a food truck, and you have this, you know, big race for spectators kinda mingling about, and then the first race goes on. No spectators leave when the second race comes on. Well, maybe if you're doing a spectator event,
the food truck's right there. You're kind of like subliminally telling though you know, hey, while you're standing here, enjoying their race, maybe in a hot dog, or a taco, or some ribs, you know, whatever truck you have show up. That's kind of the thinking behind this. So in the age where every dollar counts, race directors owe it to themselves to consider including spectator friendly events on their race calendar.
Now these short courses, these are quick turnaround times because you're not really building anything new. You're just modifying what you already have. Inspector of friendly events For performance, provide all the ingredients needed for this festival like atmosphere. And that's really what you're going for, the festival, which is exactly what you're looking for for your next event. Spectators might only come to your race and cheer with their eraser. But who knows?
It's possible that the speed of a shorter, easier to follow event might get them to stay and cheer on other racers too, especially to get your club involved. If clubs can be involved, and then there's this kind of club versus club where they can actually race as a club rather than just individuals who just embrace with a club, that could be cool too. So additionally, think about all the spectators that do come to your events. If you could entertain them along with your racers, could you just imagine how much more customer loyalty you could create mean, spectators could become the new revenue source that you've been overlooking all this time. Of course, the catch, inspector events, is that you'll need to be as dedicated to your spectators
as you are to your racers. But if you can provide enjoyment and entertainment, to both groups. You could possibly create a very new and potentially profitable experience that keeps both racers and spectators coming back again and again. And that is the drumbeat. That is the point of this episode. An experience might even make the whole family wanna come to your next event, next race too, is have that family experience, that festival like atmosphere.
They'll be the ones wanting you to go back to that event. Dad, I wanna go back to that event because we gotta do the cool thing where we gotta shake the cowbell. Or, oh, hey, mom. I wanna do the combine crossing again. I wanna see that happen, or maybe they wanna become part of the event as well. Because some of these shorter shorter events, kid races.
All sorts of kid races are awesome too. Because I think you get your kids involved, if you have kids, or maybe people who don't think racing is that cool. Now they can see some of the action going on. You can really turn this into something very unique by making this experience available for not only the racer, but for everybody the racer is connected to. And now you know.
My host, [email protected] has has provided me with something called an Alexa skill And that is the little device that you can buy for Amazon, the Echo Dot, or the Alexa, whatever it is, that you have in your house that you can talk to, and it can provide you with my podcast, which is fantastic. And the way you do that is you and, of course, if you with the volume on, I would turn it down if you have an Alexa in the room. And you do that by simply saying, Alexa, enable merchants of dirt.
Welcome back. Would you like to continue where you last left off with yesterday is too late for insurance? Motto 44? Yes. Here's yesterday is too late for insurance. Motto 44. At which Mister Murphy just laughed and laughed and laughed. Mister Murphy loves that joke. Alexa, stop. Okay. Come back anytime to listen to your podcast. You just have to say, Alexa, resume. And there you go. That is my podcast with an Alexa skill.
So please, by all means, go find your Alexa and ask it to enable Merchant's Adger's. Thank you so much for listening to this presentation, the Merchant's Adger's I really wanted to expand on this. I'm thinking about what I can put in for short events or spectator friendly events into my next races, and it's really got my brain spinning that maybe there's something that I can I can figure out to do?
But we'll we'll see. We'll see. You know, the future will tell. Anyway, I'd love to hear from you. Please reach out to me via email at [email protected] or on Twitter at mergersadir. You can always see always if you get the show notes, definitely wanna go to mergersadir.com and get those show notes. And I'd love for your support. Go to Patreon.
Go to merchantdirect.com, and there's a patreon button there. And you don't become a supporter of the show. If you really like this content, really want me to move forward with this. I'd love for you to be a supporter of the show. By going to Patreon,
you know, and and telling me with your dollars that you want more of this, and I will definitely come through for you. Meanwhile, while you're figuring out where to put your Spectator friendly event in your next race, I'll see you on the next episode of the merchandiser podcast. Until then, I hope what you learned here today helps you build a better race. Take care.
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